Cloudflare vs. Coremetrics / IBM Digital Analytics (discontinued)

Cloudflare has features as a CDN/Gateway/Reverse Proxy that simply don't exist in other solutions. Having so many capabilities under a single platform, with solid support and high uptime, has been essential. I would recommend it for hobby projects all the way to enterprise scale. There's a lot of push around AI and workers. Some feel like Cloudflare is following the hype. But after reading a lot about the new features, a decent amount of them has real value.

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IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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• The best part is the content delivery network. Cloudflare has a large network of data centres around the world that helps cache and delivers content quickly to our customers.
• Cloudflare offers us with a fast and reliable DNS service and with the world class features such as Cloudflare workers, SSL verification, certificate management and web application firewall. When all of these are combined together, it provides very strict security for our organization.
• One of the most important feature that we use is the analytics and threat detection. It provides us with the real time insights of all the threats originating from multiple locations and landing on our websites.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• In some cases, using Cloudflare can actually lead to slower website speeds if the network is congested or if the website's traffic is particularly heavy.
• Some website owners may find that the level of customization offered by Cloudflare is limited, especially in comparison to other solutions.
• While Cloudflare is easy to set up and manage, it may be too complex for users who are not familiar with web technologies.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

lower cost

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Everything is extremely concise and all settings apply immediately and take effect globally. There is no reason to explicitly plan/think in terms of individual regions as one would have to traditional cloud offerings (AWS, OCI, Azure). All Cloudflare products integrate seamless as part of a single pipeline that executes from request to response.

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Very easy to implement and use.

In 6+ years of relying on Cloudflare, I think we experienced one or two brief outages that were Cloudflare's fault.

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Never had any issues

Their Argo for the global network is the core feature we love.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

While I have had good support in the past from Cloudflare's technical support team, I have had some terrible experiences with billing support. I have had multiple tickets sent to their billing support that I will never receive a reply to for over a month. When I finally do get a reply, it has been an automated email that never gives me an answer to my question.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

Very well executed implementation where our team was able to handle the implementation with guidance.

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Nothing like it. Organizations can utilize these Cloudflare products to enhance their online presence by improving security, performance, reliability, and developer efficiency. Cloudflare is an American company that delivers services such as DNS, a content delivery network (CDN), and various other additional services to make websites faster and more secure. Cloudflare is used by over 26 million sites, resulting in the processing of more than 1 billion IP addresses each day.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

They are built for scale and have the capacity to handle all the traffic we could ever expect to get.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• Immediate ROI on Registrar and DNS hosting while giving a single plane of glass to managing both with domain registrations at cost, and no cost DNS hosting
• WAF helped us move at risk servers/applications into a protected state allowing us to perform remediations at a measured pace and get them done right instead of band aide solutions.
• CDN proxying increase the speed of our website while simultaneously reducing server load.
• DMARC management and report interpretation allow use to identify weak points in our email systems, remediate and move to stricter policies without significantly increasing staff time spent managing it.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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