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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Data.com (discontinued)

    Score6.9 out of 10
    N/ASalesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
    Pricing
    CognismData.com (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismData.com (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismData.com (discontinued)
    Considered Both Products
    Cognism
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CognismData.com (discontinued)
    Prospecting
    Comparison of Prospecting features of Cognism and Data.com (discontinued)
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Data.com (discontinued)
    6.9
    25 Ratings
    11% below category average
    Advanced search8.74 Ratings6.523 Ratings
    Identification of new leads8.04 Ratings7.623 Ratings
    List quality8.24 Ratings7.424 Ratings
    List upload/download9.34 Ratings7.124 Ratings
    Ideal customer targeting8.04 Ratings6.422 Ratings
    Load time/data access9.04 Ratings6.425 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Data.com (discontinued)
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Data.com (discontinued)
    7.8
    24 Ratings
    1% above category average
    Contact information8.04 Ratings7.924 Ratings
    Company information7.74 Ratings7.424 Ratings
    Industry information7.74 Ratings8.018 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Data.com (discontinued)
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Data.com (discontinued)
    7.0
    25 Ratings
    6% below category average
    Lead qualification process7.74 Ratings8.917 Ratings
    Smart lists and recommendations7.74 Ratings6.713 Ratings
    Salesforce integration9.73 Ratings7.222 Ratings
    Company/business profiles8.04 Ratings7.422 Ratings
    Alerts and reminders9.33 Ratings6.114 Ratings
    Data hygiene8.33 Ratings5.623 Ratings
    Automatic data refresh7.74 Ratings7.114 Ratings
    Tags7.74 Ratings6.913 Ratings
    Filters and segmentation9.34 Ratings6.824 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Data.com (discontinued)
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Data.com (discontinued)
    7.6
    10 Ratings
    2% above category average
    Sales email templates10.02 Ratings7.36 Ratings
    Append emails to records9.02 Ratings7.910 Ratings
    Best Alternatives
    CognismData.com (discontinued)
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismData.com (discontinued)
    Likelihood to Recommend
    9.5
    (6 ratings)
    6.9
    (25 ratings)
    Usability
    8.7
    (4 ratings)
    9.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    CognismData.com (discontinued)
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Discontinued Products
    There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Discontinued Products
    • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
    • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
    • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Discontinued Products
    • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
    • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
    • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Discontinued Products
    Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
    Incentivized
    Read full review
    Support Rating
    Cognism
    No answers on this topic
    Discontinued Products
    Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Discontinued Products
    Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Discontinued Products
    • The positive impact is gaining more direct contact information for hiring managers.
    • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
    • Since it is a free resource, there are no real negative impacts.
    Incentivized
    Read full review
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