Cognism vs. Data.com (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.4 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
Data.com (discontinued)
Score 6.9 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
Pricing
CognismData.com (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CognismData.com (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CognismData.com (discontinued)
Features
CognismData.com (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
8.5
4 Ratings
10% above category average
Data.com (discontinued)
6.9
25 Ratings
11% below category average
Advanced search8.84 Ratings6.523 Ratings
Identification of new leads8.04 Ratings7.623 Ratings
List quality8.24 Ratings7.424 Ratings
List upload/download9.34 Ratings7.124 Ratings
Ideal customer targeting8.04 Ratings6.422 Ratings
Load time/data access9.04 Ratings6.425 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
7.8
4 Ratings
1% above category average
Data.com (discontinued)
7.8
24 Ratings
1% above category average
Contact information8.04 Ratings7.924 Ratings
Company information7.74 Ratings7.424 Ratings
Industry information7.84 Ratings8.018 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
8.4
4 Ratings
12% above category average
Data.com (discontinued)
7.0
25 Ratings
6% below category average
Lead qualification process7.74 Ratings8.917 Ratings
Smart lists and recommendations7.74 Ratings6.713 Ratings
Salesforce integration9.73 Ratings7.222 Ratings
Company/business profiles8.04 Ratings7.422 Ratings
Alerts and reminders9.33 Ratings6.114 Ratings
Data hygiene8.33 Ratings5.623 Ratings
Automatic data refresh7.74 Ratings7.114 Ratings
Tags7.74 Ratings6.913 Ratings
Filters and segmentation9.34 Ratings6.824 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
9.5
2 Ratings
24% above category average
Data.com (discontinued)
7.6
10 Ratings
2% above category average
Sales email templates10.02 Ratings7.36 Ratings
Append emails to records9.02 Ratings7.910 Ratings
Best Alternatives
CognismData.com (discontinued)
Small Businesses
Clay
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Score 9.3 out of 10
Clay
Clay
Score 9.3 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognismData.com (discontinued)
Likelihood to Recommend
9.5
(6 ratings)
6.9
(25 ratings)
Usability
8.8
(4 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
CognismData.com (discontinued)
Likelihood to Recommend
Cognism
Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
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Discontinued Products
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
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Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
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Discontinued Products
  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
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Cons
Cognism
  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal
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Discontinued Products
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
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Usability
Cognism
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
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Discontinued Products
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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Support Rating
Cognism
No answers on this topic
Discontinued Products
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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Alternatives Considered
Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
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Discontinued Products
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
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Return on Investment
Cognism
  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools
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Discontinued Products
  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.
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ScreenShots