Cognism is a prospecting software suite from the company of the same name in London. The suite includes tools to enrich sales data and sync sales data across sources to produce context and refresh opportunities, organize outbound prospecting, and improve prospecting and sales activities conducted in Salesforce or in LinkedIn Sales Navigator.
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D&B Hoovers
Score 8.8 out of 10
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D&B Hoovers delivers sales intelligence data for millions of companies globally.
In terms of giving "upfront" info about the data, Cognism is well suited. I've used Lusha and LeadIQ in the past, and they don't give insights on DNC as Cognism does. They also don't give a headsup on whether the phone number is direct, mobile, or office and the only way to find that out is through calling those phone numbers directly.
I recently was asked by my boss to try to drum up some business with a certain 500 million annual revenue company. When I searched for Contacts, a list of over 800 employees popped up. I was able to filter by department, and this pared the list down To a much more manageable 15 names with associated contact information. I was then able to sort further and select the names of all the employees that had an email or phone number listed.
allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
Has a variety of personnel that you can view and sort by level, name, or email availability.
Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
We should be able to "exclude" words from titles or company names
Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.
Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
