Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.4 out of 10
N/A
Cognism is a prospecting software suite from the company of the same name in London. The suite includes tools to enrich sales data and sync sales data across sources to produce context and refresh opportunities, organize outbound prospecting, and improve prospecting and sales activities conducted in Salesforce or in LinkedIn Sales Navigator.N/A
Lusha
Score 8.2 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
(for 50 emails and 5 phones for 1 user)
Pricing
CognismLusha
Editions & Modules
No answers on this topic
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
Offerings
Pricing Offerings
CognismLusha
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details25% discount for annual pricing.
More Pricing Information
Community Pulse
CognismLusha
Considered Both Products
Cognism
Lusha
Chose Lusha
We use ZoomInfo for NA contacts but we found they weren't great for EMEA. Cognism seemed like an OK solution but Lusha looked to provide higher quality contact info.
Chose Lusha
Lusha is a lot quicker and more accurate than Cognism is when returning results regarding prospects and targets. It also costs significantly less than Cognism. Cognism does, however, integrate with HubSpot which makes it easier during prospecting sessions to get information …
Chose Lusha
get better data than Cognism from what i found and slightl more accurate data and easier to use platform
Chose Lusha
Lusha it is very similar product in terms of provides mainly correct data in terms of phone numbers being mobiles of directors and co founders as well as email address to contact. Cognism does the exact same as a product, with Lusha giving more accurate sometimes over Cognism
Features
CognismLusha
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
-
Ratings
Lusha
8.4
92 Ratings
7% above category average
Advanced search00 Ratings8.213 Ratings
Identification of new leads00 Ratings8.390 Ratings
List quality00 Ratings7.915 Ratings
List upload/download00 Ratings8.486 Ratings
Ideal customer targeting00 Ratings8.114 Ratings
Load time/data access00 Ratings9.24 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
-
Ratings
Lusha
7.8
103 Ratings
1% below category average
Contact information00 Ratings7.9103 Ratings
Company information00 Ratings8.098 Ratings
Industry information00 Ratings7.595 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
-
Ratings
Lusha
8.1
95 Ratings
7% above category average
Lead qualification process00 Ratings7.881 Ratings
Smart lists and recommendations00 Ratings7.711 Ratings
Salesforce integration00 Ratings9.233 Ratings
Company/business profiles00 Ratings8.183 Ratings
Alerts and reminders00 Ratings7.330 Ratings
Data hygiene00 Ratings8.616 Ratings
Automatic data refresh00 Ratings7.984 Ratings
Tags00 Ratings8.02 Ratings
Filters and segmentation00 Ratings8.321 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
-
Ratings
Lusha
7.3
8 Ratings
3% below category average
Sales email templates00 Ratings6.77 Ratings
Append emails to records00 Ratings7.82 Ratings
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User Ratings
CognismLusha
Likelihood to Recommend
8.5
(2 ratings)
8.3
(103 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(5 ratings)
Usability
-
(0 ratings)
8.5
(4 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(4 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.9
(85 ratings)
Configurability
-
(0 ratings)
7.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
CognismLusha
Likelihood to Recommend
Cognism
In terms of giving "upfront" info about the data, Cognism is well suited. I've used Lusha and LeadIQ in the past, and they don't give insights on DNC as Cognism does. They also don't give a headsup on whether the phone number is direct, mobile, or office and the only way to find that out is through calling those phone numbers directly.
Read full review
Lusha
Lusha is well suited for sales teams that have a clear target of companies to reach. It needs to work with LinkedIn, so if you have a Premium Sales Navigator LinkedIn license your results will be much better. It still works for teams without Sales Navigator licenses, but I highly recommend to buy the license.
Read full review
Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
Read full review
Lusha
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
Read full review
Cons
Cognism
  • Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
  • Sometimes, I'm having problems exporting info into SFDC.
  • Wish I could also export the contacts directly to Outreach.
Read full review
Lusha
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
Read full review
Likelihood to Renew
Cognism
No answers on this topic
Lusha
We purchased Lusha without exploring other options. As we grow, we might want to consider other solutions/services
Read full review
Usability
Cognism
No answers on this topic
Lusha
ease of usage along with a simplified GUI.
Read full review
Support Rating
Cognism
No answers on this topic
Lusha
its a simple as 2 click install the extension and sign in, voila its working everytime we open linkedin page
Read full review
In-Person Training
Cognism
No answers on this topic
Lusha
Issues solving
Read full review
Online Training
Cognism
No answers on this topic
Lusha
Fast responding
Read full review
Implementation Rating
Cognism
No answers on this topic
Lusha
Platform setup is very easy and friendly. Lusha is not complicated as other competitors like Zoom and Discover org etc.; easy to use and discover candidates for our roles. All of our recruiters find this platform very user-friendly, and they are very happy using this service. Admin support from Lusha is always available, and they are ready to help and educate our team.
Read full review
Alternatives Considered
Cognism
Data quality for phone numbers in APAC
Read full review
Lusha
Zoominfo is on par with Lusha in terms of quality of contacts but is far more expensive. Hunter.io is fine if you only need business contacts but fails in comparison with Lusha's broader options. I have used other solutions but they did not come close to working and I don't even remember what they were.
Read full review
Return on Investment
Cognism
  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
Read full review
Lusha
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
Read full review
ScreenShots

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities