Cognism vs. Lusha

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cognism
Score 8.1 out of 10
N/A
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A
Lusha
Score 8.4 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
(for 50 emails and 5 phones for 1 user)
Pricing
CognismLusha
Editions & Modules
No answers on this topic
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
Offerings
Pricing Offerings
CognismLusha
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details25% discount for annual pricing.
More Pricing Information
Community Pulse
CognismLusha
Considered Both Products
Cognism
Chose Cognism
Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and …
Chose Cognism
Cognism is good in terms of email quality but fails in providing additional functionality of execution. Besided that the AI assistant fails miserably, that can be improved to provide and help sellers build leads list and maintain a pipeline. It should also recommend leads based …
Lusha
Chose Lusha
We use ZoomInfo for NA contacts but we found they weren't great for EMEA. Cognism seemed like an OK solution but Lusha looked to provide higher quality contact info.
Chose Lusha
Lusha is a lot quicker and more accurate than Cognism is when returning results regarding prospects and targets. It also costs significantly less than Cognism. Cognism does, however, integrate with HubSpot which makes it easier during prospecting sessions to get information …
Chose Lusha
get better data than Cognism from what i found and slightl more accurate data and easier to use platform
Chose Lusha
Lusha it is very similar product in terms of provides mainly correct data in terms of phone numbers being mobiles of directors and co founders as well as email address to contact. Cognism does the exact same as a product, with Lusha giving more accurate sometimes over Cognism
Chose Lusha
After trying many options Lusha seems the most accurate and cheapest option on the market.
Features
CognismLusha
Prospecting
Comparison of Prospecting features of Product A and Product B
Cognism
8.5
4 Ratings
9% above category average
Lusha
8.7
113 Ratings
11% above category average
Advanced search8.84 Ratings8.833 Ratings
Identification of new leads8.04 Ratings8.5109 Ratings
List quality8.34 Ratings8.335 Ratings
List upload/download9.34 Ratings8.8106 Ratings
Ideal customer targeting8.04 Ratings8.633 Ratings
Load time/data access9.04 Ratings9.24 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Cognism
7.8
4 Ratings
0% above category average
Lusha
8.4
122 Ratings
8% above category average
Contact information8.04 Ratings8.4121 Ratings
Company information7.84 Ratings8.4117 Ratings
Industry information7.84 Ratings8.3113 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Cognism
8.4
4 Ratings
12% above category average
Lusha
8.5
114 Ratings
13% above category average
Lead qualification process7.84 Ratings8.697 Ratings
Smart lists and recommendations7.84 Ratings8.628 Ratings
Salesforce integration9.73 Ratings9.247 Ratings
Company/business profiles8.04 Ratings8.2102 Ratings
Alerts and reminders9.33 Ratings7.847 Ratings
Data hygiene8.33 Ratings8.535 Ratings
Automatic data refresh7.84 Ratings8.7101 Ratings
Tags7.84 Ratings8.02 Ratings
Filters and segmentation9.34 Ratings8.839 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Cognism
9.5
2 Ratings
24% above category average
Lusha
8.2
25 Ratings
9% above category average
Sales email templates10.02 Ratings8.624 Ratings
Append emails to records9.02 Ratings7.82 Ratings
Best Alternatives
CognismLusha
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Score 8.3 out of 10
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Score 8.3 out of 10
Medium-sized Companies
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Score 8.3 out of 10
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Score 8.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
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Score 9.9 out of 10
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User Ratings
CognismLusha
Likelihood to Recommend
9.5
(6 ratings)
8.6
(122 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(6 ratings)
Usability
8.8
(4 ratings)
8.8
(5 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(5 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.3
(105 ratings)
Configurability
-
(0 ratings)
7.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
CognismLusha
Likelihood to Recommend
Cognism
Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
Read full review
Lusha
I find that Lusha is well suited as a secondary data source. It doesn't seem to have a developed enough database to be your primary data enrichment tool, so if a sales team was looking to only utilise one data tool, I wouldn't suggest Lusha as that first. However when being used in a supplementary fashion it is perfectly suited, I often find it has some niche contact details that I haven't been able to find elsewhere. The AI tools for searching and list building are well developed too, it is also great for teams to use on a bit-part basis as they often free credits per month as a starting point.
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Pros
Cognism
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
Read full review
Lusha
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
Read full review
Cons
Cognism
  • The mobile number quality needs to improve as the connect rate is lower
  • It should also add sub industries to contract the list and find ICP
  • The AI assistant is not ideal
Read full review
Lusha
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
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Likelihood to Renew
Cognism
No answers on this topic
Lusha
It suits our requirements perfectly and fits well within our budget
Read full review
Usability
Cognism
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
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Lusha
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
Read full review
Support Rating
Cognism
No answers on this topic
Lusha
Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
Read full review
In-Person Training
Cognism
No answers on this topic
Lusha
Issues solving
Read full review
Online Training
Cognism
No answers on this topic
Lusha
Fast responding
Read full review
Implementation Rating
Cognism
No answers on this topic
Lusha
Lusha is intuitive and highly accurate, streamlining the process of tracking and extracting multiple leads simultaneously. This significantly boosts efficiency and ensures a quick adoption. It's a massive time-saver and remarkably easy to pick up. Lusha's prospecting feature empowers users to deep-dive into specific industries or niches and extract data in a structured manner, thereby increasing outreach frequency and conversion rates.
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Alternatives Considered
Cognism
Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
Read full review
Lusha
I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
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Return on Investment
Cognism
  • The bounce rate is lower now by 50%
  • The lead quality is improved by 20%
  • We need all in one platform so we dont have to navigate between bundle of tools
Read full review
Lusha
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
Read full review
ScreenShots

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities