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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Wingman (legacy product)

    Score9 out of 10
    N/AWingman is a legacy Conversation Intelligence product for recording, analyzing, and coaching sales conversations. On June 15, 2022, Clari acquired Wingman as part of its Revenue Collaboration & Governance strategy to incorporate conversation data into the Clari Revenue Platform and reduce dependence on manually entered CRM activity. Following the acquisition, Wingman was integrated and renamed Clari Copilot. It is no longer an individual product available for sale.N/A
    Pricing
    CognismWingman (legacy product)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismWingman (legacy product)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismWingman (legacy product)
    Considered Both Products
    Cognism
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    100%
    Would buy again
    81 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    60 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    98%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    59 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    59 Answers
    Features
    CognismWingman (legacy product)
    Prospecting
    Comparison of Prospecting features of Cognism and Wingman (legacy product)
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Wingman (legacy product)
    -
    Ratings
    Advanced search8.74 Ratings00 Ratings
    Identification of new leads8.04 Ratings00 Ratings
    List quality8.24 Ratings00 Ratings
    List upload/download9.34 Ratings00 Ratings
    Ideal customer targeting8.04 Ratings00 Ratings
    Load time/data access9.04 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Wingman (legacy product)
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Wingman (legacy product)
    -
    Ratings
    Contact information8.04 Ratings00 Ratings
    Company information7.74 Ratings00 Ratings
    Industry information7.74 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Wingman (legacy product)
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Wingman (legacy product)
    -
    Ratings
    Lead qualification process7.74 Ratings00 Ratings
    Smart lists and recommendations7.74 Ratings00 Ratings
    Salesforce integration9.73 Ratings00 Ratings
    Company/business profiles8.04 Ratings00 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings00 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Wingman (legacy product)
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Wingman (legacy product)
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismWingman (legacy product)
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Gong
    Score9.1 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Zoom Revenue Accelerator
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismWingman (legacy product)
    Likelihood to Recommend
    9.5
    (6 ratings)
    9.4
    (81 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (3 ratings)
    Usability
    8.7
    (4 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.4
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    CognismWingman (legacy product)
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Discontinued Products
    Wingman would be well suited for any organisation with more than 5+ reps in their sales team. Recording all the demo calls will create a playbook which will help the reps learn from each other and also to ramp up new reps with how to conduct the demo and discovery calls
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Discontinued Products
    • Filtering calls by keywords - saves you time so that you don't have to listen to entire calls.
    • Creating game tapes - so that you can easily onboard new team members.
    • Great support team (love for Sushma).
    • Much cheaper than competitors.
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Discontinued Products
    • Searching for specific calls (you can scroll through the list, but that takes time)
    • The dashboard isn't as user friendly as it could be, but a seasoned user can navigate it just fine
    • The AI-driven insights aren't always accurate but are still very useful nonetheless
    Incentivized
    Read full review
    Likelihood to Renew
    Cognism
    No answers on this topic
    Discontinued Products
    I think Wingman is one of the best software in their segment. Very few companies are cost-effective and offer similar solutions.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Discontinued Products
    Super user friendly tool! There are some features that I think might be improved over time, like navigation assistance or tutorials, and quick tips, like how to ensure calls always get recorded, how to add Wingman to calls last-minute, or how to use their playlist feature Game Tapes, but those are nice to haves, not need to haves.
    Incentivized
    Read full review
    Support Rating
    Cognism
    No answers on this topic
    Discontinued Products
    Wingman is always quick and thorough with their support and often offer to proactively connect on Zoom. I love that.
    Incentivized
    Read full review
    Implementation Rating
    Cognism
    No answers on this topic
    Discontinued Products
    I wasn't directly involved but no news is good news in our organization for topics like this!
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Discontinued Products
    Gong is expensive but it has a lot better AI/Intelligence feature compared to Wingman. Wingman definitely does the job, is cheap, and also support is pretty amazing and I personally like Shruti a lot in terms of what she is doing in this space. Also, Wingman is in an Indian company.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Discontinued Products
    • Training of new Sales representatives has gone from 1 month to 2 weeks using Wingman as part of the training tools.
    • The transcripts have also helped us to decrease the number of disputes "Lost" on Stripe, by providing evidence needed to win the case.
    Incentivized
    Read full review
    ScreenShots