Common Room vs. TechTarget Priority Engine

Common Room is a great fit for companies that have high deal velocity. It's also a great fit for companies that are looking to advance their sales processes to take advantage of signals that come from their social platforms, their website, their product, and other sources of signals that can be a source of buying intent

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Web based intent signals
• job movers is great for tracking high value ICP folks
• LinkedIn engagements that are not conversions could be tracked

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• Could improve out of the box marketing engagement data
• Integrate with more marketing focused tools
• Integrate with more sales enablement tools

Incentivized

• The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
• I would like to be able to make calls directly from TechTarget Priority Engine.
• Give real time notification when a prospect is on our site.

Incentivized

Once everything is set up Common Room is very easy to use and see different filters and plays. The usability has never been an issue because there is so much information with prospects, it feels like it will never run dry. Once plays are set up and running, getting the data into Hubspot is very easy.

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

Factors was VERY glitchy but worked so much better for tracking account engagement across web and LinkedIn. It was not useful for account identification or intent signals though. I would say Common Room is a cleaner tool. Factors tried to do too much and often fell short as a result.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Has brought in many more outbound booked meetings
• Didn't really work for tracking the inbound process
• Tracked to the location and minute where people were viewing your website

Incentivized

• I personally did not see a return on investment, but I believe others in the organization are having success with the platform
• On a positive note, the insights into search behaviors and interest trends is great.
• I recommend they develop better training for first time users specific to a variety of use cases

Incentivized