ComplyCube vs. Firebase vs. Mixpanel

Based on our experience with the platform, ComplyCube's verification engine is highly effective in verifying our customers' identities and risk profiles, making it well-suited for large-scale customer onboarding projects. ComplyCube also covers a high number of jurisdictions and industries. Still, it's important to consider your organization's specific needs and requirements to determine whether it's the right fit for you.

Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.

Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.

Incentivized

As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.

Incentivized

• Our previous vendor's solution lacked many of the enterprise features we required. ComplyCube was able to address all of these deficiencies. Not only did it provide us with the enterprise-level features we required, but it also proved to be more compliant with AML/KYC regulations.
• The platform was easy to use for both our end customers and back-office teams, which was a significant advantage in terms of user adoption and productivity.

• Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
• When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
• Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).

Incentivized

• Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
• The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
• I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
• The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

Incentivized

• Though I have no major complaints, I do have a minor suggestion for improvement. It would be beneficial to have a native BI connector for Tableau to facilitate MI extraction. Currently, we use ComplyCube's API in Tableau Dashboards, which is already an improvement over our previous system. However, a native connector would further enhance the speed and efficiency of our data exploration.

• Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
• More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
• City-specific data instead of just country-specific data would have been a huge plus as well.

Incentivized

• Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
• A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

Incentivized

My team and I are pleased with ComplyCube - it helped us with the following:

• Automate customer and corporate onboarding
• Reduce operational risk and manual tasks
• Streamline our processes across multiple geographies
• Provides insights and helpful information on our corporate customers

While doing all the above, they've demonstrated excellent service, which is why we renewed with ComplyCube and will keep doing in the future, should they maintain the same service quality

It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

ComplyCube has been very user-friendly and easy to navigate overall. The interface is intuitive and the platform is designed with the end-user in mind, which makes it easy to use even for those who are not particularly tech-savvy. The platform is also customizable, which allows us to tailor it to our specific compliance needs.

I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.

Incentivized

Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases

Incentivized

We have not had a single unplanned downtime or issue since we've partnered with ComplyCube.

ComplyCube checks are super fast. Their SLAs are public and can confirm most checks take seconds. It's one of the fast identity verification vendors we've ever worked with.

The ComplyCube support team has been and continues to be very responsive, knowledgeable, and helpful whenever we have any questions or require assistance regularly. We currently work with several vendors across our various global operations, but I would easily single out ComplyCube's support as being the best my team and I dealt with

Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.

Incentivized

We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

Incentivized

Training was conducted via MS Team, and the instructor was helpful and demonstrated strong knowledge in the AML and platform space.

The training was on point in terms of depth and covered all the aspects we were after. The platform provides a range of resources to help new users get up to speed, including training videos, documentation, and live calls.

Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Implementation was hassle-free as the API well document and support were on hand.

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

ComplyCube presented itself as the most comprehensive solution for our KYC needs - their services are granular across all their services. All the vendors assessed tended to offer granularity on a couple of features but were quite basic in other areas. As we wanted to reduce the number of external vendors and relations, a one-stop shop like ComplyCube was ideal.

Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.

Incentivized

• There was not really any other competitors for this specific use case that had a chance
• We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
• Other solutions out there seemed to be too expensive and this was the most recommended
• Heap seemed to be the best OTHER option but didn't take the time to evaluate

Incentivized

We have a customer that uses our integration of ComplyCube, and they perform millions of checks per year across a number of countries.

• It was all positive, given the startup program credits received!
• It saved us time too, as our manual processes have now been automated, which frees up the team to do other tasks
• The onboarding experience had evidently improved our conversion rates

• Makes building real-time interfaces easy to do at scale with no backend involvement.
• Very low pricing for small companies and green-fields projects.
• Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.

Incentivized

• We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
• We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
• We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.

Incentivized