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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Conga Composer

    Score7.9 out of 10
    N/AConga Composer is a document generation and automation tool designed to simplify and streamline the process of creating and distributing customized documents, presentations, and reports.

    $30

    per month per user

    Google Forms

    Score8.4 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
    Pricing
    Conga ComposerGoogle Forms
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Conga ComposerGoogle Forms
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Conga ComposerGoogle Forms
    Considered Both Products
    Conga
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    128 Answers
    98%
    Would buy again
    64 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    112 Answers
    100%
    Delivers good value for the price
    65 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    127 Answers
    92%
    Happy with the feature set
    60 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    80 Answers
    100%
    Lived up to sales and marketing promises
    42 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    95 Answers
    96%
    Implementation went as expected
    48 Answers
    Features
    Conga ComposerGoogle Forms
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Conga Composer and Google Forms
    Feature
    Conga Composer
    -
    Ratings
    Google Forms
    6.7
    123 Ratings
    18% below category average
    Survey templates00 Ratings7.7114 Ratings
    Themes00 Ratings6.2112 Ratings
    Custom logo/branding00 Ratings6.1100 Ratings
    Survey Content
    Comparison of Survey Content features of Conga Composer and Google Forms
    Feature
    Conga Composer
    -
    Ratings
    Google Forms
    8.0
    121 Ratings
    6% below category average
    Changes to live survey00 Ratings8.9115 Ratings
    Question design help00 Ratings7.398 Ratings
    Multiple question types00 Ratings7.9120 Ratings
    Survey Logic
    Comparison of Survey Logic features of Conga Composer and Google Forms
    Feature
    Conga Composer
    -
    Ratings
    Google Forms
    7.0
    110 Ratings
    18% below category average
    Survey logic flexibility00 Ratings7.0110 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Conga Composer and Google Forms
    Feature
    Conga Composer
    -
    Ratings
    Google Forms
    8.4
    122 Ratings
    3% above category average
    Response tracking00 Ratings8.3120 Ratings
    Data export00 Ratings8.1116 Ratings
    Standard reports00 Ratings7.9113 Ratings
    Custom reports00 Ratings9.286 Ratings
    Analytics00 Ratings8.594 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Conga Composer and Google Forms
    Feature
    Conga Composer
    -
    Ratings
    Google Forms
    7.9
    116 Ratings
    9% below category average
    Access controls00 Ratings7.8113 Ratings
    Compliance00 Ratings7.990 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Conga Composer and Google Forms
    Feature
    Conga Composer
    -
    Ratings
    Google Forms
    7.6
    90 Ratings
    6% below category average
    Vendor-offered crowdsourcing00 Ratings7.842 Ratings
    Respondent restrictions00 Ratings7.588 Ratings
    Best Alternatives
    Conga ComposerGoogle Forms
    Small Businesses
    Formstack for Salesforce
    Score7.1 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Formstack for Salesforce
    Score7.1 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Formstack for Salesforce
    Score7.1 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Conga ComposerGoogle Forms
    Likelihood to Recommend
    8.3
    (160 ratings)
    9.3
    (127 ratings)
    Likelihood to Renew
    8.9
    (15 ratings)
    7.0
    (4 ratings)
    Usability
    7.4
    (7 ratings)
    8.6
    (67 ratings)
    Availability
    3.6
    (1 ratings)
    10.0
    (2 ratings)
    Performance
    3.6
    (2 ratings)
    9.0
    (2 ratings)
    Support Rating
    7.0
    (10 ratings)
    9.0
    (49 ratings)
    Implementation Rating
    3.7
    (5 ratings)
    9.0
    (1 ratings)
    Configurability
    1.8
    (1 ratings)
    4.0
    (1 ratings)
    Ease of integration
    2.7
    (2 ratings)
    7.0
    (1 ratings)
    Product Scalability
    3.6
    (1 ratings)
    9.0
    (2 ratings)
    Professional Services
    2.7
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    1.8
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    3.3
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Conga ComposerGoogle Forms
    Likelihood to Recommend
    Conga
    From my experience, Conga Composer is particularly well-suited for generating documents, such as quotes and contracts, directly from Salesforce. It saves us a great deal of time, which is remarkably beneficial for companies with sales teams. Not suitable for companies lacking significant Salesforce expertise or administrative support.
    Incentivized
    Read full review
    Google
    Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
    Incentivized
    Read full review
    Pros
    Conga
    • One great feature of Conga Composer is the ability to create various document types, including Word files, PDFs, and even PowerPoint presentations.
    • The ability to encrypt and share data is quite impressive with Conga Composer.
    • The integration, especially with different email providers, is quite good with Conga Composer.
    Incentivized
    Read full review
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
    Read full review
    Cons
    Conga
    • Not very intuitive. Once you know the system it's fine but there is a learning curve
    • I would like to see training opportunities on features that I am not using or aware of
    • I am sure I am only using about 3% of it's full potential
    Incentivized
    Read full review
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
    Read full review
    Likelihood to Renew
    Conga
    Though I love how easily Conga Composer ties into Salesforce and its given analytics, it takes a lot of data entry to get up and running. I don't love that sometimes queries can take a long time to pull. I like keeping our marketing templates consistent via templates in the system. Pulling multiple objects into one report is fantastic too.
    Incentivized
    Read full review
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
    Read full review
    Usability
    Conga
    It's a fairly simple tool to integrate into your current business structure. When we've had issues, we were able to resolve them extremely quickly. The users click a button and it can bring in all the quote lines, and our credit application seamlessly into our tool. I'd definitely recommend it to other colleagues
    Incentivized
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    Google
    Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
    Incentivized
    Read full review
    Reliability and Availability
    Conga
    It was available, it just didn't always work depending on what glitches were happening within our app
    Incentivized
    Read full review
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
    Read full review
    Performance
    Conga
    This product appears to work well. It was not a fit for us this time, but we would consider in future
    Read full review
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
    Read full review
    Support Rating
    Conga
    It's been hit and miss depending on the issue. We use javascript to generate the urls which has confused many techs even though it generates a clean url - they are overwhelmed by the concept of code and can't understand that the url is all that matters.
    Incentivized
    Read full review
    Google
    We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
    Incentivized
    Read full review
    Implementation Rating
    Conga
    It was painful internally to build out all of the templates, but the actual implementation of the product was okay.
    Incentivized
    Read full review
    Google
    Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
    Incentivized
    Read full review
    Alternatives Considered
    Conga
    I think Nintex is the primary competitor for Conga Composer, but I have not personally used it. I was not present for the decision to purchase Conga but I would recommend it in future document automation vendor selection processes because I have seen how well it works! We are especially fond of complementary features in Conga Composer, including Conga Email Templates and Conga Global Merge.
    Incentivized
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    Google
    Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
    Incentivized
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    Contract Terms and Pricing Model
    Conga
    Not fair. Its an upfront cost and then pay per use
    Incentivized
    Read full review
    Google
    No answers on this topic
    Scalability
    Conga
    We used it for something simple and it was still a pain to use
    Incentivized
    Read full review
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
    Read full review
    Professional Services
    Conga
    Needs additional training on what they are selling, how to install and use to explain to customers
    Incentivized
    Read full review
    Google
    No answers on this topic
    Return on Investment
    Conga
    • Could really use better error handling on the product when the document doesn't generate. Zero notifications are provided right now and have no idea where in a 20 page template the error is. Need to keep cutting the template into pieces to find the error.
    • The report generates 90% of the time so far.
    • Getting easier to generate templates when knowing how the JSON will be structured to add to merged fields.
    • Use Work Plan Template Entries and Work Steps to dynamically generate many deliverables.
    Incentivized
    Read full review
    Google
    • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
    • Ability to create surveys on demand and quickly, saving time and energy
    • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
    Incentivized
    Read full review
    ScreenShots

    Conga Composer Screenshots

    Screenshot of how documents are created automatically, directly from SalesforceScreenshot of documents generated with any data, from any object - standard or customScreenshot of Conga Document GenerationScreenshot of popular document formats available, like Word, Excel, PowerPoint, HTML, and PDFScreenshot of how large documents are sent via a link - and they provide visibility into customer document engagementScreenshot of how multiple documents can be sent with one or no clicks