Constant Contact vs. Google Workspace Essentials

Constant Contact is an excellent tool for sending out flyers and newsletters. However, I feel the content's appearance is typically all the same. When I receive an email from Constant Contact, I can immediately identify it - the templates usually all look the same. When sending out communications with images, it is easy to use Constant Contact and link webpages. However, the email layout is always vertical and can get very lengthy. I prefer a more flip-book approach with options to flip the page.

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Well-suited for: Fast-paced drafting ideas, docs, charts, sheets, etc. Love it for client calls as well. Google Meet runs in a web browser; you don't need to download any special software. Shared Drives are great for sharing information; the ability to add a Google Notebook to them is the icing on the cake. It is less appropriate when Wi-Fi or the internet is spotty, or when you need heavy-duty Excel macro data crunching.

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• Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
• Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
• Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
• Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.

• Google Docs & Google Slides are essential to our company as we are remote. Multiple people can work on the documents at one time.
• Easy to share and store files in Google Drive.
• Google Calendar is amazing, it integrates seamlessly with other Google products and it's our company's primary calendar tool.

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• It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
• I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.

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• Record option to be there in Google meet
• ability to share documents outside google accounts need to be looked at
• Improvement in conversion to MS office based documents and converting those documents to googles format needs a little work.
• Will be good to have a pdf to word converter and vice versa

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There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

Now that our department has used G Suite Essentials for close to 2 years, I can't imagine not using it. It has proven to be a very practical tool for sharing files / folders on a shared drive. It also makes it easy to modify and update content. It is user friendly and the interface is simple.

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There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

It is so easy to use, very intuitive and the site looks nice. There is no hint of the old DOS days in the look and functionality. Let's be real, Google Workspace Essentials is attractive and easy on the eyes and even offers a dark mode if you want to rest your eyes a bit or are in a mood for such

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No major problems in sending out the email campaigns and accessing the analytics

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The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

Constant Contact is much more intuitive for people who are not tech-savvy. Also, while sendgrid offered more options in it's drag and drop interface, it displayed differently across different email clients, which made it very cumbersome to use. It also took much longer to upload contact lists and it was harder to manage existing contacts. Performance in sendgrid was much slower as well, and the Preview feature was quite buggy. Our team initially chose sendgrid because of the integration options that it's API offered, but we ultimately switched to Constant Contact because it was much easier to build campaigns and better suited our requirements.

Google Workspace Essentials is more robust than Dropbox with the other features that are available. Google Workspace Essentials is very comparable to Microsoft 365, and we ultimately went with Google because at the time, it was free/priced better than MS, and now we have lots of legacy files already stored on Google servers, so a switch would be too time-consuming. We went with Google Workspace Essentials over OpenOffice because of the email features of using Google.

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Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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• I have had nothing but positive impacts from using Constant Contact.
• The church is large, and there are many subgroups and axillary groups within the church. Setting up specific groups based on responsibility, interest, member goals, and service needs allows me to send information quickly, saving valuable time for other tasks.
• Constant Contact allows leadership to stay personally engaged with the members I work with, without over-taxing my time. It feels so seamless.

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• Our fundraising and development efforts nearly doubled 2020-2022, largely in part to the organizational tools within Google Workspace Essentials.
• We've opened up the capacity to work more closely with contractors in a more collaborative nature because of GWE's capabilities.
• It was integral to our brand overhaul.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info