Constant Contact vs MailerLite

• We are a huge fan of the numerous templates that may be used for designing emails.
• Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
• The metrics and data gathered from email campaigns is very detailed and helpful.

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• They had various ways to get subscribers on your email list.
• Drag and drop email editor with fancy email templates.
• Email campaign tracking and AB testing.

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• This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
• I really don't have any dislikes with the software now that I am familiar with the product.

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• Although they have started working with popular third-party tools there is major room for improvement. Due to them not being on the list of integrated tools for some very well known CRM's it has been difficult to fully use MailerLite for all our online email management systems.
• They have a great selection of landing page templates that work well for new business start-ups but unfortunately they have yet to be added to in the two years since I switched over. This is an area I hope they plan to improve, whether it be only available on pro plans, it's just time to add to that library.
• The other major part I hope Mailerlite can improve is the option to upload and store PDF's and videos instead of having to link to outside sources.

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• Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
• Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
• The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
• The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
• Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.

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• While email is a great way to connect with our clients, the sharable pdf brochures have been a great source of traffic to our website. It has also been a great conversation starter with potential clients who are tired of emails.
• There are over 12 million WhatsApp users in Kenya, most of our clients and prospects, are more willing to connect us via WhatsApp than by email. The .PDF brochures has become one of our biggest marketing assets as we can keep them updated about our projects in a more social way. The fact that the brochures are more shareable is a big bonus. It'll be good to be able to track clicks, which currently can't be done as it's stared as a draft in MailerLite.

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