Constant Contact vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact
Score 7.7 out of 10
N/A
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
$12
per month
MailerLite
Score 7.6 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30…
$10
per month
Pricing
Constant ContactMailerLite
Editions & Modules
Lite
Starting at $12.00
per month
Standard
Starting at $35.00
per month
Lead Gen & CRM
Starting at $449.00
per month
Premium
Starting at $80.00
per month
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$21
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
Constant ContactMailerLite
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$10 2500 subscribers
Additional DetailsThe SMS Marketing tool can be added to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to an account after purchase. Plans start at $10/month for up to 500 messages.Additional 30% discount available to Non-profit organizations.
More Pricing Information
Community Pulse
Constant ContactMailerLite
Considered Both Products
Constant Contact

No answer on this topic

MailerLite
Chose MailerLite
Selected MailerLite for the features + price. They blow the competition out of the water on price... and back it up with the best customer service.

Moosend specifically is overpriced for very few features, and zero support.
Chose MailerLite
Better design features, user interface, and deliverability.
Chose MailerLite
It's much more modern, much better customer service, more features.
Chose MailerLite
Aside from ConvertKit which I feel is very much a different type of tool, Mailerlite kills the competition on price, design, functionality and features. I have used several email marketing tools trying to find out which one would work best for me and my business, as well as …
Chose MailerLite
Much cheaper, easier to use, and much more user-friendly. I strongly recommend Mailerlite - it's much more efficient and easier to manage, in particular, if you have an issue, the customer service is right there to help you.
Top Pros
Top Cons
Features
Constant ContactMailerLite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact
7.6
99 Ratings
5% below category average
MailerLite
7.4
49 Ratings
8% below category average
WYSIWYG email editor5.785 Ratings7.043 Ratings
Dynamic content8.485 Ratings7.742 Ratings
Ability to test dynamic content8.082 Ratings6.737 Ratings
Landing pages8.159 Ratings6.342 Ratings
A/B testing5.756 Ratings7.832 Ratings
Mobile optimization8.286 Ratings7.838 Ratings
Email deliverability reporting9.0141 Ratings7.955 Ratings
List management7.797 Ratings7.846 Ratings
Triggered drip sequences7.550 Ratings7.731 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact
7.4
96 Ratings
4% below category average
MailerLite
6.1
45 Ratings
23% below category average
Dashboards8.088 Ratings6.01 Ratings
Standard reports7.094 Ratings6.245 Ratings
Custom reports7.458 Ratings6.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Constant Contact
7.7
48 Ratings
7% below category average
MailerLite
6.0
37 Ratings
31% below category average
URL Validation8.131 Ratings00 Ratings
Link Tracking7.834 Ratings00 Ratings
Image Validation8.632 Ratings00 Ratings
Inbox Display8.335 Ratings00 Ratings
Email Accessibility Tools7.928 Ratings00 Ratings
Spelling and Grammar Check6.737 Ratings00 Ratings
Spam Testing6.426 Ratings00 Ratings
Email Previews7.747 Ratings6.037 Ratings
Best Alternatives
Constant ContactMailerLite
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
Emma by Marigold
Emma by Marigold
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Constant ContactMailerLite
Likelihood to Recommend
6.4
(114 ratings)
4.8
(51 ratings)
Likelihood to Renew
9.5
(23 ratings)
9.1
(2 ratings)
Usability
9.0
(10 ratings)
8.6
(2 ratings)
Availability
9.0
(4 ratings)
-
(0 ratings)
Performance
10.0
(4 ratings)
-
(0 ratings)
Support Rating
10.0
(17 ratings)
9.4
(4 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(9 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Constant ContactMailerLite
Likelihood to Recommend
Constant Contact
Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
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Mailerlite
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
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Pros
Constant Contact
  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
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Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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Cons
Constant Contact
  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
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Mailerlite
  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
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Likelihood to Renew
Constant Contact
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
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Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
Constant Contact
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Mailerlite
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
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Reliability and Availability
Constant Contact
No major problems in sending out the email campaigns and accessing the analytics
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Mailerlite
No answers on this topic
Performance
Constant Contact
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Mailerlite
No answers on this topic
Support Rating
Constant Contact
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Implementation Rating
Constant Contact
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Mailerlite
No answers on this topic
Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
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Mailerlite
MailerLite allows tags and the whole visual experience seems a lot clearer. Support was the major factor though, everything points to MailerLite having better support - certainly today has proved that for me. I received support within 10min, my issue was fixed and my first Automation is up and running.
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Scalability
Constant Contact
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
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Mailerlite
No answers on this topic
Return on Investment
Constant Contact
  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
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Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
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ScreenShots

Constant Contact Screenshots

Screenshot of The AI Content Generator can be used to create content for emails, social posts, or SMS.Screenshot of Advanced Automation workflows make sure marketing is always on.Screenshot of Hundreds of pre-built email templates are available or a simple drag-and-drop email editor is available to start from scratch.Screenshot of The Social Posting tool is used to plan and post Social media messaging across platforms.Screenshot of SMS Marketing can reach customers wherever they are.Screenshot of E-commerce tools can be integrated with Constant Contact to sell more.

MailerLite Screenshots

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