Constant Contact vs Nimble

• Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
• Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.

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• The Smart Contact App for browsers (Chrome, Firefox, Safari, Edge) and within GMail and 365 Outlook. This enables you to add people to your Nimble database from say, LinkedIn. While it does so, it "automatically" builds their profile by retrieving information about their other online profiles in Facebook, Twitter, or Instagram. When the person is in a larger business it enables you to find contact information like emails and phone numbers (it gives a confidence rating). This feature is where a lot of my time saving comes from.
• The Group Messaging feature enables you to select a segment of your database based on tags and other filters, and send a personalized message to that group (much like a simple MailChimp). It provides you with open rates, click-through rates, and fail rates. This is awesome for improving engagement rates with your emails because it enables you to send more relevant communications to an audience you know is more likely to respond to it. Also, it makes it easy for you to follow-up.
• The search feature is another great tool for users. It is very simple to use. Not only does it enable you to search on standard and customized fields (did I mention you can add 5 tabs with 200 customized fields per tab!), it also enables you to base a search on customized 'tags" and on some social media profile data such as "Influenced Groups".
• You can save searches for reuse, which is great for your segment communications.
• The sales pipeline enables you to establish multiple pipelines. This enables you to manage prospects from different channels through different pipelines e.g. tradeshow leads and website leads. You set-up customized pipeline stages.
• You can also use the multiple pipelines to manage projects. For example, I use Nimble to manage contacts I make in relation to being a guest on a podcast or webinar, workshops, or speaking opportunities. It is not a full project management tool, but for simple projects, it is excellent to ensure the takes are done and people contacted.

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• Maybe make a bit more intuitive
• Have it make suggestions for what you could or should do
• More storage room for pics, logos, etc. (without additional cost)
• While I think it is user friendly in general, I need a bit more guidance with options and possibilities

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• I dont like the functionality aspect of how one of the controllers is always on standby, they dont load balance, meaning you can be on the same controller for the life of the appliance
• The 4.x firmware was pretty buggy and it gave off a lot of temp alarms

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• Ease of use has saved marketing hours and made the life of the marketing manager a lot easier. Email campaigns can look really sophisticated just by using a few simple templates, and campaigns can be copied without having to recreate them.
• Thousands of prospective customers have learned about our company and we've been able to stay in touch with them very quickly and efficiently with Constant Contact.

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• We find opportunities within past contacts, old clients, old website leads and things that have gone stale. Our business is all about timing so not forgetting old clients is something Nimble helps us with greatly.
• The cost per user of Nimble is one of the most competitive we've seen, so for all the functionality it's a fraction of the well known apps. Functionality out of the box is far better and requires little customization and setup.
• We feel that the contact data is far easier to swift though and can be categorized by far more than just tags.

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