What users are saying about
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585 Ratings
64 Ratings

Constant Contact

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585 Ratings
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Score 7.9 out of 100
64 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Constant Contact

It is great for startups or very small businesses who need to accomplish the core tasks of email marketing but don't have aspirations or needs beyond the basics. It really does do all of the basics well. It would be great to add a few more features or customizations, but it's fine for the price.
James Arnold | TrustRadius Reviewer

Nimble

Due to the good quality that maintains its integration to social selling platforms, such as hootsuite, it is very feasible to schedule some ad campaigns for social networks starting from there, so that these in the end are executed automatically, and maintain the sales format that we use in Nimble. Since Nimble allows to aggregate a total amount of 3,000 contacts to work with, it is useful to develop marketing operations, since using only a previous database it is possible to create and organize large marketing operations. Because Nimble also has its own calendar system, which can be monitored from the main section of the platform, it is useful in scheduling events and important dates that require more attention from salespeople.
Maria Wiley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Constant Contact
7.9
Nimble
WYSIWYG email editor
Constant Contact
7.6
Nimble
Dynamic content
Constant Contact
7.7
Nimble
Ability to test dynamic content
Constant Contact
7.7
Nimble
Landing pages
Constant Contact
8.5
Nimble
A/B testing
Constant Contact
7.2
Nimble
Mobile optimization
Constant Contact
8.1
Nimble
Email deliverability reporting
Constant Contact
8.8
Nimble
List management
Constant Contact
8.6
Nimble
Triggered drip sequences
Constant Contact
6.6
Nimble

Reporting & Analytics

Constant Contact
8.1
Nimble
Dashboards
Constant Contact
7.7
Nimble
Standard reports
Constant Contact
8.5
Nimble
Custom reports
Constant Contact
8.1
Nimble

Pre-Send Testing

Constant Contact
8.5
Nimble
URL Validation
Constant Contact
9.4
Nimble
Link Tracking
Constant Contact
8.0
Nimble
Image Validation
Constant Contact
8.3
Nimble
Inbox Display
Constant Contact
8.3
Nimble
Email Accessibility Tools
Constant Contact
8.2
Nimble
Spelling and Grammar Check
Constant Contact
8.8
Nimble
Spam Testing
Constant Contact
8.0
Nimble
Email Previews
Constant Contact
8.9
Nimble

Sales Force Automation

Constant Contact
Nimble
7.5
Customer data management / contact management
Constant Contact
Nimble
7.5
Workflow management
Constant Contact
Nimble
6.4
Territory management
Constant Contact
Nimble
8.9
Opportunity management
Constant Contact
Nimble
7.1
Integration with email client (e.g., Outlook or Gmail)
Constant Contact
Nimble
8.4
Contract management
Constant Contact
Nimble
7.6
Quote & order management
Constant Contact
Nimble
7.3
Interaction tracking
Constant Contact
Nimble
7.0
Channel / partner relationship management
Constant Contact
Nimble
7.5

Customer Service & Support

Constant Contact
Nimble
8.0
Case management
Constant Contact
Nimble
7.8
Call center management
Constant Contact
Nimble
8.9
Help desk management
Constant Contact
Nimble
7.4

Marketing Automation

Constant Contact
Nimble
6.9
Lead management
Constant Contact
Nimble
6.8
Email marketing
Constant Contact
Nimble
7.0

CRM Project Management

Constant Contact
Nimble
7.1
Task management
Constant Contact
Nimble
7.0
Billing and invoicing management
Constant Contact
Nimble
7.6
Reporting
Constant Contact
Nimble
6.5

CRM Reporting & Analytics

Constant Contact
Nimble
6.9
Forecasting
Constant Contact
Nimble
6.8
Pipeline visualization
Constant Contact
Nimble
7.2
Customizable reports
Constant Contact
Nimble
6.7

Customization

Constant Contact
Nimble
6.7
Custom fields
Constant Contact
Nimble
7.3
Custom objects
Constant Contact
Nimble
7.0
Scripting environment
Constant Contact
Nimble
6.3
API for custom integration
Constant Contact
Nimble
6.2

Security

Constant Contact
Nimble
7.8
Single sign-on capability
Constant Contact
Nimble
8.8
Role-based user permissions
Constant Contact
Nimble
6.8

Social CRM

Constant Contact
Nimble
6.7
Social data
Constant Contact
Nimble
6.6
Social engagement
Constant Contact
Nimble
6.7

Integrations with 3rd-party Software

Constant Contact
Nimble
6.0
Marketing automation
Constant Contact
Nimble
6.1
Compensation management
Constant Contact
Nimble
5.9

Platform

Constant Contact
Nimble
6.2
Mobile access
Constant Contact
Nimble
6.2

Pros

Constant Contact

  • Importing new emails is extremely fast and easy. This is important because there are times where emails need to be sent out ASAP, so being able to import a new mailing list quickly allows that to happen in a timely manner.
  • Customization of the look and feel of the email. Sending out emails that look the same becomes boring to the recipients, so being able to change the look every time makes it more likely they will engage in the material.
Anonymous | TrustRadius Reviewer

Nimble

  • The Smart Contact App for browsers (Chrome, Firefox, Safari, Edge) and within GMail and 365 Outlook. This enables you to add people to your Nimble database from say, LinkedIn. While it does so, it "automatically" builds their profile by retrieving information about their other online profiles in Facebook, Twitter, or Instagram. When the person is in a larger business it enables you to find contact information like emails and phone numbers (it gives a confidence rating). This feature is where a lot of my time saving comes from.
  • The Group Messaging feature enables you to select a segment of your database based on tags and other filters, and send a personalized message to that group (much like a simple MailChimp). It provides you with open rates, click-through rates, and fail rates. This is awesome for improving engagement rates with your emails because it enables you to send more relevant communications to an audience you know is more likely to respond to it. Also, it makes it easy for you to follow-up.
  • The search feature is another great tool for users. It is very simple to use. Not only does it enable you to search on standard and customized fields (did I mention you can add 5 tabs with 200 customized fields per tab!), it also enables you to base a search on customized 'tags" and on some social media profile data such as "Influenced Groups".
  • You can save searches for reuse, which is great for your segment communications.
  • The sales pipeline enables you to establish multiple pipelines. This enables you to manage prospects from different channels through different pipelines e.g. tradeshow leads and website leads. You set-up customized pipeline stages.
  • You can also use the multiple pipelines to manage projects. For example, I use Nimble to manage contacts I make in relation to being a guest on a podcast or webinar, workshops, or speaking opportunities. It is not a full project management tool, but for simple projects, it is excellent to ensure the takes are done and people contacted.
Ross Keating | TrustRadius Reviewer

Cons

Constant Contact

  • Maybe make a bit more intuitive
  • Have it make suggestions for what you could or should do
  • More storage room for pics, logos, etc. (without additional cost)
  • While I think it is user friendly in general, I need a bit more guidance with options and possibilities
Terri Betts | TrustRadius Reviewer

Nimble

  • I dont like the functionality aspect of how one of the controllers is always on standby, they dont load balance, meaning you can be on the same controller for the life of the appliance
  • The 4.x firmware was pretty buggy and it gave off a lot of temp alarms
Michael Haberkern | TrustRadius Reviewer

Likelihood to Renew

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Nimble

Nimble 8.3
Based on 2 answers
It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
Chad Stewart | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Nimble

Nimble 7.5
Based on 7 answers
It's so easy to pick up and start using. Minimized app switching. Lots of mobile capability which is hard for heavy CRMs. It's not heavy, it isn't built for managers. It's built so end users can pick it up and use extremely quickly and start building and deepening relationships without a lot of learning curve.
Steve Slaughter | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Nimble

No score
No answers yet
No answers on this topic

Performance

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Nimble

No score
No answers yet
No answers on this topic

Support Rating

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Nimble

Nimble 7.3
Based on 8 answers
Nimble support is basically non-existent. if you do you get hold of a customer support rep, they have canned responses and end with "Well I will mention this to the developers and see if we can add it to our roadmap."
Fred Claus | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Nimble

No score
No answers yet
No answers on this topic

Alternatives Considered

Constant Contact

Constant Contact is the best value for the investment. There are cheaper solutions - but not better. When you want to make a good impression, you want Constant Contact to be your provider (when we see Mailchimp emails we just delete!)
Darcy Knapp, MBA | TrustRadius Reviewer

Nimble

Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation.The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
Chuck Royer | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Nimble

No score
No answers yet
No answers on this topic

Return on Investment

Constant Contact

  • Ease of use has saved marketing hours and made the life of the marketing manager a lot easier. Email campaigns can look really sophisticated just by using a few simple templates, and campaigns can be copied without having to recreate them.
  • Thousands of prospective customers have learned about our company and we've been able to stay in touch with them very quickly and efficiently with Constant Contact.
Jason Carlage | TrustRadius Reviewer

Nimble

  • We find opportunities within past contacts, old clients, old website leads and things that have gone stale. Our business is all about timing so not forgetting old clients is something Nimble helps us with greatly.
  • The cost per user of Nimble is one of the most competitive we've seen, so for all the functionality it's a fraction of the well known apps. Functionality out of the box is far better and requires little customization and setup.
  • We feel that the contact data is far easier to swift though and can be categorized by far more than just tags.
Shirin Elkoshairi | TrustRadius Reviewer

Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact Editions & Modules

Edition
Email$20.001
Email Plus$45.001
Pro$195.001
  1. Per Month
Additional Pricing Details

Nimble

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Nimble Editions & Modules

Edition
Business$19.001
  1. Per User Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Constant Contact
7.7
Nimble
7.9

Likelihood to Renew

Constant Contact
8.0
Nimble
8.3

Usability

Constant Contact
8.9
Nimble
7.5

Reliability and Availability

Constant Contact
9.0
Nimble

Performance

Constant Contact
10.0
Nimble

Support Rating

Constant Contact
3.0
Nimble
7.3

Online Training

Constant Contact
10.0
Nimble

Implementation Rating

Constant Contact
8.0
Nimble

Scalability

Constant Contact
10.0
Nimble

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