Constant Contact vs Omnisend

What users are saying about

Score 8.1 out of 10

Based on 720 reviews and ratings

Score 7.4 out of 10

Based on 19 reviews and ratings

Feature Set Ratings

Constant Contact ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Pre-Send Testing

Email & Online Marketing

7.7

Constant Contact

77%

6.9

Omnisend

69%

Constant Contact ranks higher in 8/9 features

WYSIWYG email editor

7.8

78%

82 Ratings

6.1

61%

5 Ratings

Dynamic content

7.6

76%

82 Ratings

7.1

71%

5 Ratings

Ability to test dynamic content

7.5

75%

81 Ratings

6.6

66%

5 Ratings

Landing pages

7.6

76%

56 Ratings

6.5

65%

3 Ratings

A/B testing

7.4

74%

52 Ratings

6.6

66%

4 Ratings

Mobile optimization

8.0

80%

85 Ratings

6.5

65%

3 Ratings

Email deliverability reporting

8.6

86%

135 Ratings

6.2

62%

8 Ratings

List management

8.4

84%

90 Ratings

7.6

76%

5 Ratings

Triggered drip sequences

6.7

67%

47 Ratings

9.0

90%

3 Ratings

Reporting & Analytics

7.8

Constant Contact

78%

5.9

Omnisend

59%

Constant Contact ranks higher in 3/3 features

Dashboards

7.8

78%

87 Ratings

6.1

61%

4 Ratings

Standard reports

8.2

82%

87 Ratings

6.1

61%

5 Ratings

Custom reports

7.5

75%

58 Ratings

5.6

56%

2 Ratings

Pre-Send Testing

8.1

Constant Contact

81%

6.5

Omnisend

65%

Constant Contact ranks higher in 8/8 features

URL Validation

8.4

84%

31 Ratings

N/A

0 Ratings

Link Tracking

8.0

80%

34 Ratings

7.0

70%

2 Ratings

Image Validation

8.2

82%

31 Ratings

6.5

65%

2 Ratings

Inbox Display

8.0

80%

34 Ratings

6.5

65%

2 Ratings

Email Accessibility Tools

8.0

80%

28 Ratings

N/A

0 Ratings

Spelling and Grammar Check

7.8

78%

31 Ratings

N/A

0 Ratings

Spam Testing

7.8

78%

26 Ratings

N/A

0 Ratings

Email Previews

8.6

86%

40 Ratings

6.1

61%

2 Ratings

Attribute Ratings

Constant Contact is rated higher in 1 area: Likelihood to Recommend

Constant Contact

Pros

You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
Easy to use for folks who are not tech savvy.
Very quick upload speed for contact lists when compared with other email marketing vendors.
Easy to customize contact lists.
Displays much more consistently across different email clients when compared with other email marketing vendors.

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Verified User

Analyst in Marketing

Insurance Company, 501-1000 employees

View all 106 answers on this topic

Provides a campaign booster to improve open and click rates
Gathering of post-sale customer feedback
Integrated SMS automation
Reduces manual tasks by use of pre-built marketing automation workflows.

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Daniel Cooper

Digital Marketing Specialist

SyscoFood & Beverages, 10,001+ employees

View all 5 answers on this topic

Cons

The interface is definitely a bit difficult to use and it takes some getting used to.
More customization and exporting of html would be awesome.
They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

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Verified User

Strategist in Marketing

Marketing & Advertising Company, 11-50 employees

View all 106 answers on this topic

More options to customize emails.
Better customer service.
Email scheduling.

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Tatiana Balletti

Online Marketing Manager

CBD Essentials USAConsumer Goods, 1-10 employees

View all 5 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$9.99 per month

Constant Contact Editions & Modules

Edition

Core	$9.99¹
Plus	$45.00¹

per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Required

$16

Starting Price

Omnisend Editions & Modules

Edition

Free plan	$0
Pro plan	$59
Standard plan	$16

none

Additional Pricing Details

Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.

Likelihood to Renew

Constant Contact 9.0

Based on 21 answers

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret.

Multimedia Communications Supervisor

Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees

View all 21 answers on this topic

No score

No answers yet

No answers on this topic

Usability

Constant Contact 10.0

Based on 9 answers

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Giselle Aguiar

Owner, Consultant

AZ Social Media WizInternet, Myself Only

View all 9 answers on this topic

No score

No answers yet

No answers on this topic

Reliability and Availability

Constant Contact 9.0

Based on 4 answers

No major problems in sending out the email campaigns and accessing the analytics

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Performance

Constant Contact 10.0

Based on 4 answers

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

View all 4 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

Constant Contact 10.0

Based on 17 answers

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Verified User

Administrative Assistant in Marketing

Real Estate Company, 51-200 employees

View all 17 answers on this topic

No score

No answers yet

No answers on this topic

Implementation Rating

Constant Contact 10.0

Based on 9 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

View all 9 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

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Verified User

Contributor in Other

Religious Institutions Company, 10,001+ employees

View all 106 answers on this topic

By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.

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Verified User

Employee in Corporate

Construction Company, 1-10 employees

View all 5 answers on this topic

Scalability

Constant Contact 10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

Good email marketing option that we need to expand on
We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
Very affordable and we plan in keeping it as a resource

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Terri Betts

Director of Development

Health Care Center for the HomelessHospital & Health Care, 51-200 employees

View all 106 answers on this topic

Within the first month we has return customers placing larger orders.
Very easy for anyone on the team to set up, modify.
Reporting for management is easy.

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Verified User

Partner in Information Technology

Automotive Company, 51-200 employees

View all 5 answers on this topic

Screenshots

—

See All (8) Omnisend Screenshots

Constant Contact

Omnisend

Constant Contact

Omnisend

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Constant Contact

Omnisend

Dashboards

Standard reports

Custom reports

Constant Contact

Omnisend

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Constant Contact

Omnisend

Constant Contact

Omnisend

Constant Contact

Omnisend

Constant Contact

Omnisend

Constant Contact

Omnisend

Constant Contact

Omnisend

Constant Contact

Omnisend

Constant Contact

Omnisend

Constant Contact

Omnisend

Likelihood to Recommend

Constant Contact

Omnisend

Pros

Constant Contact

Omnisend

Cons

Constant Contact

Omnisend

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Constant Contact Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Omnisend Editions & Modules

Edition

Additional Pricing Details

Likelihood to Renew

Constant Contact

Omnisend

Usability

Constant Contact

Omnisend