What users are saying about
Top Rated
555 Ratings
Top Rated
1617 Ratings
Top Rated
555 Ratings
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Score 7.7 out of 100
Top Rated
1617 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Likelihood to Recommend

Constant Contact

Constant Contact is terrific for an organization with a marketing budget that would like to send out a variety of emails with visuals, videos, surveys and/or coupons. It's a quick way to reach thousands of potential and/or current customers at a reasonable price. However, for the startup or the company that is very concerned about budget, there is no free version and the monthly paid versions can be a bit more pricey than some comparable competitors.
Jason Carlage | TrustRadius Reviewer

Tableau Desktop

It helps us to visualize and understand data. Helps in business analysis, predict market trends. Caters to the needs of an organization. Can be integrated with different kinds of data sources like Excel, CSV, different kinds of databases like Microsoft SQL Server, MySQL, Oracle. On the other hand, need some understanding of statistics to use this software, cannot retrieve previous versions of the same file created. So, version management is a problem. Left joins cannot be created during data loading. These need to be created separately using blends.
Ron Rothstain | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Constant Contact
8.5
Tableau Desktop
WYSIWYG email editor
Constant Contact
8.4
Tableau Desktop
Dynamic content
Constant Contact
8.0
Tableau Desktop
Ability to test dynamic content
Constant Contact
8.1
Tableau Desktop
Landing pages
Constant Contact
8.6
Tableau Desktop
A/B testing
Constant Contact
9.0
Tableau Desktop
Mobile optimization
Constant Contact
8.1
Tableau Desktop
Email deliverability reporting
Constant Contact
8.9
Tableau Desktop
List management
Constant Contact
8.8
Tableau Desktop
Triggered drip sequences
Constant Contact
8.2
Tableau Desktop

Reporting & Analytics

Constant Contact
8.4
Tableau Desktop
Dashboards
Constant Contact
8.0
Tableau Desktop
Standard reports
Constant Contact
8.7
Tableau Desktop
Custom reports
Constant Contact
8.6
Tableau Desktop

BI Standard Reporting

Constant Contact
Tableau Desktop
8.5
Pixel Perfect reports
Constant Contact
Tableau Desktop
8.3
Customizable dashboards
Constant Contact
Tableau Desktop
9.1
Report Formatting Templates
Constant Contact
Tableau Desktop
8.1

Ad-hoc Reporting

Constant Contact
Tableau Desktop
8.2
Drill-down analysis
Constant Contact
Tableau Desktop
8.5
Formatting capabilities
Constant Contact
Tableau Desktop
8.4
Integration with R or other statistical packages
Constant Contact
Tableau Desktop
7.9
Report sharing and collaboration
Constant Contact
Tableau Desktop
8.1

Report Output and Scheduling

Constant Contact
Tableau Desktop
8.6
Publish to Web
Constant Contact
Tableau Desktop
8.6
Publish to PDF
Constant Contact
Tableau Desktop
8.9
Report Versioning
Constant Contact
Tableau Desktop
8.5
Report Delivery Scheduling
Constant Contact
Tableau Desktop
8.7
Delivery to Remote Servers
Constant Contact
Tableau Desktop
8.4

Data Discovery and Visualization

Constant Contact
Tableau Desktop
8.4
Pre-built visualization formats (heatmaps, scatter plots etc.)
Constant Contact
Tableau Desktop
8.2
Location Analytics / Geographic Visualization
Constant Contact
Tableau Desktop
8.7
Predictive Analytics
Constant Contact
Tableau Desktop
8.2

Access Control and Security

Constant Contact
Tableau Desktop
8.5
Multi-User Support (named login)
Constant Contact
Tableau Desktop
8.6
Role-Based Security Model
Constant Contact
Tableau Desktop
8.5
Multiple Access Permission Levels (Create, Read, Delete)
Constant Contact
Tableau Desktop
8.2
Single Sign-On (SSO)
Constant Contact
Tableau Desktop
8.6

Mobile Capabilities

Constant Contact
Tableau Desktop
8.2
Responsive Design for Web Access
Constant Contact
Tableau Desktop
8.4
Dedicated iOS Application
Constant Contact
Tableau Desktop
8.0
Dedicated Android Application
Constant Contact
Tableau Desktop
8.0
Dashboard / Report / Visualization Interactivity on Mobile
Constant Contact
Tableau Desktop
8.4

Application Program Interfaces (APIs) / Embedding

Constant Contact
Tableau Desktop
8.0
REST API
Constant Contact
Tableau Desktop
8.1
Javascript API
Constant Contact
Tableau Desktop
8.2
iFrames
Constant Contact
Tableau Desktop
7.6
Java API
Constant Contact
Tableau Desktop
7.9
Themeable User Interface (UI)
Constant Contact
Tableau Desktop
8.4
Customizable Platform (Open Source)
Constant Contact
Tableau Desktop
7.9

Pros

Constant Contact

  • We are a huge fan of the numerous templates that may be used for designing emails.
  • Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
  • The metrics and data gathered from email campaigns is very detailed and helpful.
Anonymous | TrustRadius Reviewer

Tableau Desktop

  • With Tableau you do not need to have technical knowledge to do the data integration and you get a quick response of what you are looking for, being your visualization of high quality.
  • We can say that it is free software and it is not a limited version
Yusmelys Lopez | TrustRadius Reviewer

Cons

Constant Contact

  • This system is great and I do not have much to say against, I just wish they could improve the search filter of email campaigns made previously, and include a search field that allows you to find campaigns related to the phrase name included in that field of search.
  • I really don't have any dislikes with the software now that I am familiar with the product.
Anonymous | TrustRadius Reviewer

Tableau Desktop

  • Tableau is ill-suited to work with SSAS cubes, at least when you are used to analysis within Microsoft tools
  • Data preparation is not up-to-par with other leading vendor tools (although can be improved through Alteryx if you have access to it)
  • The ease-of-use is true for basic analysis, but rapidly gives way to a steep learning curve with more complex queries or when the business context is more mathematics oriented
Charles Saulnier | TrustRadius Reviewer

Likelihood to Renew

Constant Contact

Constant Contact 8.0
Based on 19 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.9
Based on 39 answers
Because right now its the best option out there (disclosure: I haven't used Qlikview or some of the other direct competitors of Tableau). The big investment is in Tableau Server not desktop. For the cost of the license of Tableau desktop, its a pretty good deal. You can hook it up to pretty much any data source easily. You can easily share the visualizations with your team/colleagues easily. Tableau Desktop is generally easy to use for business users. But the more advanced stuff is better suited for a analyst or someone with a IT/CS background.
Mashhood Syed | TrustRadius Reviewer

Usability

Constant Contact

Constant Contact 8.9
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.1
Based on 24 answers
I am really a fan of tableau for its quick setup, data connection, dashboard creation time and very easy to use UI.As i have used multiple Bi tools like QlikView and SAP BO, i can say all other tools take really long time in performing above functionalities except QlikView which is really fast in term of performing analysis.
Chandra Bhanu Pratap Singh | TrustRadius Reviewer

Reliability and Availability

Constant Contact

Constant Contact 9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.0
Based on 10 answers
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Brad Llewellyn | TrustRadius Reviewer

Performance

Constant Contact

Constant Contact 10.0
Based on 2 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 6.1
Based on 9 answers
Tableau's connections to third-party sources can be somewhat slow due to the time required to speak to a source over a network. However, if you properly utilize Tableau's Data Source Extracts, then the speed is incredible. On the other hand, Tableau makes it very easy for the user to put too much data into one dashboard, which can impact performance. All in all, if you use the tool properly, speed should not be a concern.
Brad Llewellyn | TrustRadius Reviewer

Support Rating

Constant Contact

Constant Contact 3.0
Based on 8 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.1
Based on 17 answers
I still haven't found something that stumped me for long. The company materials are first-rate and their seems to be a natural affinity among the professionals using the product. It seems there are many who want to help those that are following them onto the platform. I've never noticed any condescension to new users or obvious questions in the forums or my personal exchanges.
David Fickes | TrustRadius Reviewer

In-Person Training

Constant Contact

No score
No answers yet
No answers on this topic

Tableau Desktop

Tableau Desktop 9.4
Based on 4 answers
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Jon Boeckenstedt | TrustRadius Reviewer

Online Training

Constant Contact

Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.

Tableau Desktop

Tableau Desktop 8.0
Based on 4 answers
The training for new users are quite good because it covers topic wise training and the best part was that it also had video tutorials which are very helpful
Chandra Bhanu Pratap Singh | TrustRadius Reviewer

Implementation Rating

Constant Contact

Constant Contact 8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 8.0
Based on 35 answers
Time needs to be spent ahead of implementation to make sure data sources are set up and ready. Consultants need to understand the data sources and the goals before setting foot on-site. Installation is easy, learning to use it takes time. The training resources available are great.
Phillip Smith | TrustRadius Reviewer

Alternatives Considered

Constant Contact

I think if I were coming in with nothing in hand, I would have chosen MailChimp over Constant Contact. Constant Contact won because it was the incumbent and we're satisfied.The time and operating cost of moving from one platform to another was higher than the expected return on that change. I don't think anything about Constant Contact is much better or worse, in my view, than the other.Pretty lukewarm, I know. But it's honest!
Jeff Bramhall | TrustRadius Reviewer

Tableau Desktop

When we first looked at getting a visualization software for analytics we looked into two options Microsoft Power BI and Tableau Desktop, and even though Power BI is more cost-effective we decided to go with Tableau Desktop as it had more options that we are looking for such as free reader and Tableau Server and offers a very comprehensive and simple interface that is easier to learn for new staff.
Clinton Shields | TrustRadius Reviewer

Scalability

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Tableau Desktop

Tableau Desktop 7.0
Based on 3 answers
Although tableau is highly interactive and fast but with very large dataset its performance degrades heavily. So up to certain extent its really good but after that we have to take care of its performance issues.
Chandra Bhanu Pratap Singh | TrustRadius Reviewer

Return on Investment

Constant Contact

  • Many of our clients use a variety of email management services, and Constant Contact is usually chief among them. This keeps our team sharp and up to date for customer service inquiries.
  • Constant Contact is extremely reliable. It's been applicable and has grown with trends in digital marketing over the last decade to stay at the top as a best-in-class provider.
  • The reporting tools help to give a sense of how well campaigns are performing (or not performing) and gives insight on how to create future campaigns in more effective ways.
  • The lack of Google Analytics integration on the app is a hinderance for marketing managers who use the robust API on a variety of other platforms that seamlessly integrate with the service.
  • Higher pricing for integrating social media and surveys, and other additional service, is a drawback for the average user on a budget – especially when competitors offer those services for free.
Jorden Beatty | TrustRadius Reviewer

Tableau Desktop

  • Tableau has provided my clients with the information necessary to allocate multi-million dollar research budgets effectively, ensuring the company is getting the most bang for its buck.
  • Tableau has given my office the ability to present data quickly and easily in a professional format that customers can understand, and has them returning frequently for additional analysis and projects.
Tim McClelland | TrustRadius Reviewer

Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tableau Desktop

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Constant Contact
8.1
Tableau Desktop
8.6

Likelihood to Renew

Constant Contact
8.0
Tableau Desktop
8.9

Usability

Constant Contact
8.9
Tableau Desktop
8.1

Reliability and Availability

Constant Contact
9.0
Tableau Desktop
8.0

Performance

Constant Contact
10.0
Tableau Desktop
6.1

Support Rating

Constant Contact
3.0
Tableau Desktop
8.1

In-Person Training

Constant Contact
Tableau Desktop
9.4

Online Training

Constant Contact
10.0
Tableau Desktop
8.0

Implementation Rating

Constant Contact
8.0
Tableau Desktop
8.0

Scalability

Constant Contact
10.0
Tableau Desktop
7.0

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