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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A

    FormAssembly

    Score8.9 out of 10
    N/AFormAssembly is an enterprise data collection and automation platform designed to enable organizations to capture clean, compliant data from the start. With the latest edition of the platform, FormAssembly Atlas, and its built-in AI assistant, Fai, forms and workflows build themselves, connect to Salesforce and other systems in just a few clicks, and ensure every record is structured, secure, and ready for automation or AI. In short, FormAssembly is designed to…N/A
    Pricing
    ContentsquareFormAssembly
    Editions & Modules
    No answers on this topic
    Atlas Explorer
    Contact Sales
    per month
    Atlas Team
    Contact sales
    Gov Cloud
    Contact sales
    Atlas Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    ContentsquareFormAssembly
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    ContentsquareFormAssembly
    Considered Both Products
    Contentsquare
    No answer on this topic
    FormAssembly
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    53 Answers
    95%
    Would buy again
    39 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    50 Answers
    100%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    53 Answers
    90%
    Happy with the feature set
    37 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    91%
    Lived up to sales and marketing promises
    20 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    100%
    Implementation went as expected
    29 Answers
    Features
    ContentsquareFormAssembly
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Contentsquare, now with Hotjar and FormAssembly
    Feature
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    0% below category average
    FormAssembly
    -
    Ratings
    Responsive Design for Web Access8.01 Ratings00 Ratings
    Mobile Application8.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Contentsquare, now with Hotjar and FormAssembly
    Feature
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    FormAssembly
    -
    Ratings
    Heatmap tool8.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Session Recording and Replay10.01 Ratings00 Ratings
    User Segmentation10.01 Ratings00 Ratings
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Contentsquare, now with Hotjar and FormAssembly
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    FormAssembly
    8.4
    47 Ratings
    4% above category average
    Survey templates00 Ratings8.430 Ratings
    Themes00 Ratings7.943 Ratings
    Custom logo/branding00 Ratings8.946 Ratings
    Survey Content
    Comparison of Survey Content features of Contentsquare, now with Hotjar and FormAssembly
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    FormAssembly
    8.6
    46 Ratings
    1% above category average
    Changes to live survey00 Ratings8.539 Ratings
    Question design help00 Ratings8.238 Ratings
    Multiple question types00 Ratings9.048 Ratings
    Survey Logic
    Comparison of Survey Logic features of Contentsquare, now with Hotjar and FormAssembly
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    FormAssembly
    9.0
    43 Ratings
    7% above category average
    Survey logic flexibility00 Ratings9.045 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Contentsquare, now with Hotjar and FormAssembly
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    FormAssembly
    8.1
    46 Ratings
    0% below category average
    Response tracking00 Ratings8.745 Ratings
    Data export00 Ratings8.945 Ratings
    Standard reports00 Ratings7.936 Ratings
    Custom reports00 Ratings7.433 Ratings
    Analytics00 Ratings7.56 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Contentsquare, now with Hotjar and FormAssembly
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    FormAssembly
    8.5
    41 Ratings
    2% below category average
    Access controls00 Ratings8.239 Ratings
    Compliance00 Ratings8.939 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Contentsquare, now with Hotjar and FormAssembly
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    FormAssembly
    7.0
    28 Ratings
    14% below category average
    Vendor-offered crowdsourcing00 Ratings6.01 Ratings
    Respondent restrictions00 Ratings7.929 Ratings
    Best Alternatives
    ContentsquareFormAssembly
    Small Businesses
    Fullstory
    Score8.9 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Quantum Metric
    Score7.5 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentsquareFormAssembly
    Likelihood to Recommend
    8.2
    (118 ratings)
    8.9
    (53 ratings)
    Likelihood to Renew
    5.1
    (13 ratings)
    9.0
    (7 ratings)
    Usability
    9.5
    (8 ratings)
    9.0
    (42 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (5 ratings)
    5.8
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    8.2
    (28 ratings)
    User Testimonials
    ContentsquareFormAssembly
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
    Read full review
    FormAssembly
    Well suited to get information into Salesforce. For the pricepoint you have to pay and the workflow you have to set up it is less appropriate when using Microsoft 365. The Google connector is very simple and you can use it with forms, it hinders us that is not an option unless a workflow is used.
    Incentivized
    Read full review
    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
    Read full review
    FormAssembly
    • Integrating with Salesforce - mapping fields is straightforward, and custom formulas allow for some increased complexity in processing.
    • Scalability - we leverage the URL pre-fill and dynamic picklist features to use a single form for multiple different programs.
    • Simple form building via point-and-click is relatively easy. Hidden fields, conditionals, and repeat sections are useful features for more complex form needs.
    • Custom CSS option is useful - has allowed us to visually integrate FormAssembly forms onto our website via iframe.
    Incentivized
    Read full review
    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
    Read full review
    FormAssembly
    • FormAssembly could do a much better job supporting customers. As I mentioned, FormAssembly is critical to our day-to-day operations, so it is very important to us that support is prompt and reliable when we reach out. Unfortunately, this has not been our experience. For example, on more than one occasion, I had a support case open for months without hearing back, despite repeatedly following up.
    • FormAssembly could make troubleshooting and configuration updates easier by improving their user interface. Salesforce, for example, has a feature called "Where is this used?" for fields, which makes it easy to address bugs and make changes efficiently and effectively.
    • FormAssembly could benefit from improving training and support resources.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
    Read full review
    FormAssembly
    FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
    Incentivized
    Read full review
    Usability
    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
    Incentivized
    Read full review
    FormAssembly
    The UI is very intuitive and easy to use, even if you've never used a form building platform before. There is plenty of easy-to-find documentation so if you're unsure on anything, you can sense-check it. I also love the drag-and-drop form building. It is a breeze to use, especially compared to other form builders which are quite clunky, or where the functionality takes a lot of clicks to reach. Everything is easily accessible and ready to use with FormAssembly.
    Incentivized
    Read full review
    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
    Read full review
    FormAssembly
    While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
    Incentivized
    Read full review
    Implementation Rating
    Contentsquare
    No answers on this topic
    FormAssembly
    I didn't participate in the implementation.
    Incentivized
    Read full review
    Alternatives Considered
    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
    Incentivized
    Read full review
    FormAssembly
    FormAssembly's features were more expansive than SurveyMonkey, in my opinion. When doing a comparison, we really liked that we could set up formulas to calculate expenses for us and that they would be easy to update as needed for rates that change from year to year.
    Incentivized
    Read full review
    Return on Investment
    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
    Read full review
    FormAssembly
    • FormAssembly makes it easy to share registration forms with targeted groups of users
    • It makes it easy to track registration numbers and form errors and reach out to people who may need assistance
    • It's very easy to create registration forms quickly
    Incentivized
    Read full review
    ScreenShots

    FormAssembly Screenshots

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