What users are saying about
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 51 reviews and ratings
50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 50 reviews and ratings
Attribute Ratings
- Contentsquare (Clicktale) is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
- IBM Digital Analytics is rated higher in 1 area: Usability
Likelihood to Recommend

9.0
Contentsquare (Clicktale)
90%
13 Ratings

3.9
IBM Digital Analytics
39%
22 Ratings
Likelihood to Renew

7.5
Contentsquare (Clicktale)
75%
11 Ratings

6.0
IBM Digital Analytics
60%
19 Ratings
Usability

7.0
Contentsquare (Clicktale)
70%
1 Rating

9.0
IBM Digital Analytics
90%
1 Rating
Availability

Contentsquare (Clicktale)
N/A
0 Ratings

10.0
IBM Digital Analytics
100%
2 Ratings
Performance

Contentsquare (Clicktale)
N/A
0 Ratings

8.0
IBM Digital Analytics
80%
2 Ratings
Support Rating

Contentsquare (Clicktale)
N/A
0 Ratings

2.0
IBM Digital Analytics
20%
8 Ratings
Online Training

Contentsquare (Clicktale)
N/A
0 Ratings

7.1
IBM Digital Analytics
71%
2 Ratings
Implementation Rating

Contentsquare (Clicktale)
N/A
0 Ratings

9.9
IBM Digital Analytics
99%
4 Ratings
Product Scalability

Contentsquare (Clicktale)
N/A
0 Ratings

9.0
IBM Digital Analytics
90%
1 Rating
Likelihood to Recommend
Contentsquare (Clicktale)
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.

Verified User
Analyst in Marketing
Insurance Company, 10,001+ employeesIBM Digital Analytics
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Verified User
Employee in Marketing
Retail Company, 201-500 employeesPros
Contentsquare (Clicktale)
- Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
- Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
- Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
VP of Marketing
HCSSComputer Software, 51-200 employees
IBM Digital Analytics
- IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
- Fairly straight forward implementation compared to the other major tools
- Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
- Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
Analyst / Interactive Marketing Specialist
PFSwebLogistics and Supply Chain, 1001-5000 employees
Cons
Contentsquare (Clicktale)
- It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
- It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
- I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
Web Designer/User Experience Designer
SR Education GroupEducation Management, 11-50 employees
IBM Digital Analytics
- The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
- The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
- Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
Web Analytics Implementation
PFSwebLogistics and Supply Chain, 1001-5000 employees
Pricing Details
Contentsquare (Clicktale)
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—IBM Digital Analytics
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Contentsquare (Clicktale)
Contentsquare (Clicktale) 7.5
Based on 11 answers
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
UX Information Architect
The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees
IBM Digital Analytics
IBM Digital Analytics 6.0
Based on 19 answers
With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
Ecommerce Manager
Speedo InternationalTextiles, 51-200 employees
Usability
Contentsquare (Clicktale)
Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
UX Information Architect
The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees
IBM Digital Analytics
IBM Digital Analytics 9.0
Based on 1 answer
Very easy to implement and use.

Verified User
Consultant in Marketing
Online Media Company, 1-10 employeesReliability and Availability
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
IBM Digital Analytics
IBM Digital Analytics 10.0
Based on 2 answers
Never had any issues

Verified User
Consultant in Marketing
Online Media Company, 1-10 employeesPerformance
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
IBM Digital Analytics
IBM Digital Analytics 8.0
Based on 2 answers
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Verified User
Consultant in Marketing
Online Media Company, 1-10 employeesSupport Rating
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
IBM Digital Analytics
IBM Digital Analytics 2.0
Based on 8 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Verified User
Manager in Professional Services
Logistics and Supply Chain Company, 201-500 employeesOnline Training
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
IBM Digital Analytics
IBM Digital Analytics 7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

Verified User
Consultant in Marketing
Online Media Company, 1-10 employeesImplementation Rating
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
IBM Digital Analytics
IBM Digital Analytics 9.9
Based on 4 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
EquinoxRetail, 51-200 employees
Alternatives Considered
Contentsquare (Clicktale)
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Digital Optimisation Manager
TalkTalkRetail, 10,001+ employees
IBM Digital Analytics
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Verified User
Analyst in Marketing
Banking Company, 1001-5000 employeesScalability
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
IBM Digital Analytics
IBM Digital Analytics 9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

Verified User
Consultant in Marketing
Online Media Company, 1-10 employeesReturn on Investment
Contentsquare (Clicktale)
- Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
- The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
- If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Web Analyst
Bulkreefsupply.comInternet, 10,001+ employees
IBM Digital Analytics
- We spend too much time trying to work around bugs on the new UI.
- We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
- Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Verified User
Analyst in Marketing
Marketing and Advertising Company, 51-200 employees