What users are saying about
52 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

    SEO

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.3

    Serpstat

    83%
    Serpstat ranks higher in 7/7 features

    Keyword analysis

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Backlink management

    N/A
    0 Ratings
    8.0
    80%
    7 Ratings

    SERP ranking tracking

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Page grader

    N/A
    0 Ratings
    8.0
    80%
    7 Ratings

    Competitive analysis

    N/A
    0 Ratings
    7.8
    78%
    8 Ratings

    Site audit / diagnostics

    N/A
    0 Ratings
    8.2
    82%
    8 Ratings

    Site recommendations

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    SEO Channels

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.0

    Serpstat

    80%
    Serpstat ranks higher in 4/4 features

    Local SEO

    N/A
    0 Ratings
    8.8
    88%
    8 Ratings

    Social SEO

    N/A
    0 Ratings
    7.1
    71%
    5 Ratings

    Mobile SEO

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Global SEO

    N/A
    0 Ratings
    8.2
    82%
    8 Ratings

    SEO Platform & Account Management

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    7.7

    Serpstat

    77%
    Serpstat ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    10.0
    100%
    7 Ratings

    Integration with web analytics tools

    N/A
    0 Ratings
    5.4
    54%
    4 Ratings

    Attribute Ratings

    • Contentsquare (Clicktale) is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.0

    Contentsquare (Clicktale)

    90%
    13 Ratings
    8.0

    Serpstat

    80%
    8 Ratings

    Likelihood to Renew

    7.5

    Contentsquare (Clicktale)

    75%
    11 Ratings

    Serpstat

    N/A
    0 Ratings

    Usability

    7.0

    Contentsquare (Clicktale)

    70%
    1 Rating

    Serpstat

    N/A
    0 Ratings

    Support Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    10.0

    Serpstat

    100%
    2 Ratings

    Likelihood to Recommend

    Contentsquare (Clicktale)

    ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
    Anonymous | TrustRadius Reviewer

    Serpstat

    If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
    Gary Shouldis | TrustRadius Reviewer

    Pros

    Contentsquare (Clicktale)

    • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
    • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
    • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
    Dan Briscoe | TrustRadius Reviewer

    Serpstat

    • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
    • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
    • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
    Sam Lepak | TrustRadius Reviewer

    Cons

    Contentsquare (Clicktale)

    • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
    • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
    • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
    Leor Maizel | TrustRadius Reviewer

    Serpstat

    • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
    • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
    • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
    Mitch Lee | TrustRadius Reviewer

    Pricing Details

    Contentsquare (Clicktale)

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Contentsquare (Clicktale) Editions & Modules

    Additional Pricing Details

    Serpstat

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    Optional
    $69

    Starting Price

    $69 per month

    Serpstat Editions & Modules

    Edition
    Lite$691
    Standart$1491
    Advanced$2991
    Enterprise$4991
    1. per month
    Additional Pricing Details
    Big enterprises have specific demands: aside from our self-service-model we offer specific services to enterprise customers. We’ll find an ultimate solution, that will fit your unique needs and benefit your business. If you would like to learn more, please contact us.

    Likelihood to Renew

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.5
    Based on 11 answers
    At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
    Art Zippel, CUA | TrustRadius Reviewer

    Serpstat

    No score
    No answers yet
    No answers on this topic

    Usability

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.0
    Based on 1 answer
    I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
    Art Zippel, CUA | TrustRadius Reviewer

    Serpstat

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Serpstat

    Serpstat 10.0
    Based on 2 answers
    I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
    Drew Harrison | TrustRadius Reviewer

    Alternatives Considered

    Contentsquare (Clicktale)

    ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
    Nuno Luz | TrustRadius Reviewer

    Serpstat

    I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
    Tim Mack | TrustRadius Reviewer

    Return on Investment

    Contentsquare (Clicktale)

    • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
    • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
    • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
    Ryan Freeman | TrustRadius Reviewer

    Serpstat

    • Serpstat has helped increase web traffic of numerous clients up to 3,000%
    • With clients having better web traffic, I'm able to close clients at a higher rate.
    Evan Laird | TrustRadius Reviewer

    Screenshots

    Add comparison