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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A

    Totango

    Score7.9 out of 10
    N/ATotango is an enterprise customer success platform designed for B2B software and recurring-revenue organizations to manage customer retention, track account health, and automate lifecycle workflows. The platform consolidates product telemetry, financial data, support interactions, and CRM records into a central hub to give cross-functional teams visibility into customer adoption and expansion opportunities.N/A
    Pricing
    ContentsquareTotango
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentsquareTotango
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Each package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.
    More Pricing Information
    Community Pulse
    ContentsquareTotango
    Considered Both Products
    Contentsquare
    No answer on this topic
    Totango
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    53 Answers
    91%
    Would buy again
    183 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    50 Answers
    95%
    Delivers good value for the price
    124 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    53 Answers
    92%
    Happy with the feature set
    184 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    44 Answers
    95%
    Lived up to sales and marketing promises
    89 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    42 Answers
    87%
    Implementation went as expected
    96 Answers
    Features
    ContentsquareTotango
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Contentsquare, now with Hotjar and Totango
    Feature
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    5% above category average
    Totango
    -
    Ratings
    Responsive Design for Web Access8.01 Ratings00 Ratings
    Mobile Application8.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Contentsquare, now with Hotjar and Totango
    Feature
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    Totango
    -
    Ratings
    Heatmap tool8.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Session Recording and Replay10.01 Ratings00 Ratings
    User Segmentation10.01 Ratings00 Ratings
    Security
    Comparison of Security features of Contentsquare, now with Hotjar and Totango
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Totango
    8.5
    182 Ratings
    0% below category average
    Role-based user permissions00 Ratings8.5182 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Contentsquare, now with Hotjar and Totango
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Totango
    8.5
    216 Ratings
    2% below category average
    API00 Ratings6.9149 Ratings
    Integration with Salesforce.com00 Ratings9.5173 Ratings
    Integration with Marketo00 Ratings9.035 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Contentsquare, now with Hotjar and Totango
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Totango
    8.1
    247 Ratings
    8% below category average
    Product usage00 Ratings8.1243 Ratings
    Help desk / support tickets00 Ratings8.2160 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Contentsquare, now with Hotjar and Totango
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Totango
    8.1
    260 Ratings
    6% below category average
    NPS surveys00 Ratings9.4124 Ratings
    Sponsor tracking00 Ratings6.16 Ratings
    Customer profiles00 Ratings7.9251 Ratings
    Automated workflow00 Ratings9.1240 Ratings
    Internal collaboration00 Ratings7.7226 Ratings
    Customer health scoring00 Ratings7.5253 Ratings
    Customer segmentation00 Ratings8.7243 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Contentsquare, now with Hotjar and Totango
    Feature
    Contentsquare, now with Hotjar
    -
    Ratings
    Totango
    8.3
    254 Ratings
    1% below category average
    Customer health trends00 Ratings8.4243 Ratings
    Engagement analytics00 Ratings8.8229 Ratings
    Revenue forecasting00 Ratings7.7175 Ratings
    Dashboards00 Ratings8.4237 Ratings
    Best Alternatives
    ContentsquareTotango
    Small Businesses
    Fullstory
    Score8.9 out of 10
    ClientSuccess
    Score6 out of 10
    Medium-sized Companies
    Quantum Metric
    Score7.5 out of 10
    ChurnZero
    Score7.9 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    Gainsight CS
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentsquareTotango
    Likelihood to Recommend
    8.2
    (118 ratings)
    9.1
    (261 ratings)
    Likelihood to Renew
    5.1
    (13 ratings)
    7.3
    (8 ratings)
    Usability
    9.5
    (8 ratings)
    8.6
    (95 ratings)
    Availability
    -
    (0 ratings)
    9.9
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.8
    (2 ratings)
    Support Rating
    10.0
    (5 ratings)
    7.7
    (93 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (12 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (4 ratings)
    Ease of integration
    9.0
    (1 ratings)
    8.0
    (8 ratings)
    Product Scalability
    -
    (0 ratings)
    9.8
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    ContentsquareTotango
    Likelihood to Recommend
    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
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    Totango
    for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
    Read full review
    Pros
    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
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    Totango
    • Enables us to easily send and collect NPS & CSAT scores regularly.
    • Syncs with HubSpot to bring in updated client data and deals automatically.
    • Allows us to manage clients based on health score which is multi-dimensional.
    • I can log touch points directly in Totango from Gmail so easily..
    • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
    Incentivized
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    Cons
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
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    Totango
    • Integrations -- in my experience, they constantly break and disconnect.
    • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
    • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
    Read full review
    Likelihood to Renew
    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
    Read full review
    Totango
    I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
    Incentivized
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    Usability
    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
    Incentivized
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    Totango
    It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
    Incentivized
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    Reliability and Availability
    Contentsquare
    No answers on this topic
    Totango
    I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
    Incentivized
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    Performance
    Contentsquare
    No answers on this topic
    Totango
    At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
    Incentivized
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    Support Rating
    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
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    Totango
    I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
    Incentivized
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    Online Training
    Contentsquare
    No answers on this topic
    Totango
    Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
    Incentivized
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    Implementation Rating
    Contentsquare
    No answers on this topic
    Totango
    Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
    Incentivized
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    Alternatives Considered
    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
    Incentivized
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    Totango
    Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
    Incentivized
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    Scalability
    Contentsquare
    No answers on this topic
    Totango
    Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
    Incentivized
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    Return on Investment
    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
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    Totango
    • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
    • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
    Incentivized
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    ScreenShots

    Totango Screenshots

    Screenshot of collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub