Conversica vs. Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conversica
Score 4.0 out of 10
Mid-Size Companies (51-1,000 employees)
Conversica provides lead management software for marketing, inside sales and sales groups.
$1,499
per installation
Demandbase One
Score 7.9 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Pricing
ConversicaDemandbase One
Editions & Modules
Starter Edition
$1,499
per installation
No answers on this topic
Offerings
Pricing Offerings
ConversicaDemandbase One
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsA Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
ConversicaDemandbase One
Considered Both Products
Conversica
Chose Conversica
Conversica allowed us to be more versatile and it was a lot more customizable than intercom. Intercom was limited in many ways where it did not allow us to make certain customizations or get the level of reporting that we needed. Conversica solved all this and the AI was a …
Chose Conversica
Conversica outdoes the competition when it comes to auto drip campaigns - while two of the above products are mainly used for mass emailing, both Sendinblue and Velocify have automatic feature suites that simply do not have the customization and ease of use that makes …
Chose Conversica
Conversica was the first AI/Automated messaging service we have implemented.
Chose Conversica
We looked at automating our first response to inbound leads using automated emails from a Salesloft cadence. It works for the first email but then you're relying on your sales reps to pick it up from there. Conversica has that tenacity and persistency to keep on going until the …
Chose Conversica
As a company, none of which I am aware.
Chose Conversica
Usage of tool and adaption to our needs and established company that has proven it before.
Chose Conversica
I have not used any other or evaluated any other tools - Conversica came as a recommendation from an internal team member.
Chose Conversica
We did not specifically look for alternatives with the same capability. While we have looked at other AI tools, they were in slightly different areas.
Chose Conversica
N/A - we didn't look at other similar solutions.
Chose Conversica
Conversica was more cost-effective than Drift.
Chose Conversica
One major advantage that Conversica has over the others is that we are able to send the first outreach from Conversica, instead of our own marketing email IP address.
Chose Conversica
I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do …
Chose Conversica
Have not really used anything that actually does what Conversica does. Marketo and Pardot are similar only the fact that they automate email streams. But they don't use an AI to respond in a human-like way. Drift is similar only the fact that it uses an AI to respond, but it …
Chose Conversica
We haven’t looked at much but we considered Salesforce as a possible tool to help with keeping track of our leads. Wouldn’t have done what Conversica does for us though.
Chose Conversica
We didn't evaluate anything else like Conversica because it seemed to be the only AI of its kind out there. We have been using other solutions like email marketing software and drip campaigns, however, nothing has the capabilities that Conversica has. Out of our efforts, …
Chose Conversica
We evaluated SalesboxAI at the same time we were evaluating Conversica. We had a great experience with both and also talked with other people that were using Conversica in the process. We thought that Conversica had more time in service, as an AI was a real factor in …
Chose Conversica
Conversica is really in a category of its own. There isn’t anything like it on the market. We wanted a technology that would help us automate follow up in a strategic and thoughtful way and that we could trust to engage and follow up wisely. We found this in Conversica. It’s …
Chose Conversica
Again, I wasn't involved in this process, so I can not accurately rate how Conversica stacks up. I do know that when we first had Conversica it was AVA and coming up with our own script for each email campaign took quite a while and not as effective. I do like that Conversica …
Chose Conversica
Our company is currently moving towards AI, so Conversica suited our goal.
Chose Conversica
We haven't used anything else or looked at any other tools. This works for us now, but I'm hoping improvements come in customization.
Demandbase One
Chose Demandbase One
I consider Demandbase One to be a more enterprise and mature account based marketing solution. It has a lot of features that are helpful, but only if you have the team, the plan, and the budget to take full advantage of them. I often recommend that clients start with a more …
Chose Demandbase One
Demandbase's targeting is a bit less specific, but reporting is much clearer and easier to use.
Chose Demandbase One
easier to use, easier to create and analyze campaigns
Chose Demandbase One
Demandbase offers more precise data compared to 6Sense. It is easy to use and navigate.
Chose Demandbase One
Zoominfo is much better, but our company chose to use Demandbase. I believe due to price.
Chose Demandbase One
I have only used Demandbase One so far, but I have heard from other colleagues that they prefer this tool over other tools they have used in the past. The only comparison I can make is doing it manually, which makes a massive difference, so I recommend a tool like Demandbase.
Chose Demandbase One
I'm not sure what other products our marketing team has evaluated or currently uses, but we are also using Drift for insight into website activity and live chats. They're similar in that you can track engagement but I've found the reports are a little more finicky. They also …
Chose Demandbase One
I like Demandbase better then Bullhorn. Demandbase is alot more user friendly.
Chose Demandbase One
Similar but I find the email digests more useful.
The chrome extensions stack up fairly evenly against each other.
Chose Demandbase One
I would use both as sometimes Lusha provides more phonenumbers
Chose Demandbase One
I haven't work with any other ABM product
Chose Demandbase One
They are different in many ways, but I like the Demandbase One platform best, because it gives us a better representation of what the ABM accounts are doing, by giving us a score representing the data of the last 30 days instead of real time.
Chose Demandbase One
I think it complements the service, not directly competing. Both are great prospecting tools that help improve overall productivity which results in eventual increase in sales and revenue. LinkedIn Sales Navigator is important during prospecting, in terms of the details of …
Chose Demandbase One
Demandbase One is much more of a true ABM tool. Apollo is more helpful in finding customer data and contact information.
Chose Demandbase One
I'm not sure about current feature set, but will reevaluate in October. It seemed more algorithmic than the Demandbase One set-up process.
Chose Demandbase One
I have used Marketo much longer and know how to do a lot more in that platform so I prefer that more at the moment but am willing to grow in my knowledge/ use if I can understand more how to better utilize Demandbase and be more cost effective and efficient.
Chose Demandbase One
Truly, I have not used anything super similar to Demandbase One, which maybe is why I am so blown away by the services. I have not used a platform that truly shows who is interested and backs it up with reliable information. At my past B2B tech company, there was some sort of …
Chose Demandbase One
I believe we also use ABM, but not sure. I do not evaluate the tools, I just use them
Chose Demandbase One
We actually use in tandem. Except zoom info, which Demandbase One replaced. Seems more accurate w intent but we doesn’t have contact data built in
Chose Demandbase One
We actually use both as, in our opinion, Zoominfo is better at the individual level and Demandbase One is better at the account level.
Chose Demandbase One
Integrated DSP was a huge selling point. Also, Demandbase One can use our ad tags simply and easily and this makes a huge difference.
Chose Demandbase One
The price is much better, and the capabilities of integrations are also better.
Chose Demandbase One
Demandbase One was more economical and feature-rich. The interface was also intuitive to use and all the key features were part of the core package like the journey builder, intents etc. So no hidden fees or long term contracts to get the essentials
Features
ConversicaDemandbase One
Engagement
Comparison of Engagement features of Product A and Product B
Conversica
-
Ratings
Demandbase One
6.0
Ratings
24% below category average
Automated routing and prioritization00 Ratings6.40 Ratings
Customer interaction histories00 Ratings6.40 Ratings
Syndicated content00 Ratings4.00 Ratings
Personalization00 Ratings6.20 Ratings
Engagement data tracking00 Ratings6.80 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Conversica
-
Ratings
Demandbase One
6.5
Ratings
18% below category average
Ad campaign creation00 Ratings6.70 Ratings
Display advertising00 Ratings7.20 Ratings
Contextual advertising00 Ratings6.50 Ratings
Social advertising00 Ratings5.80 Ratings
Ad reporting and analytics00 Ratings6.40 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Conversica
-
Ratings
Demandbase One
6.7
Ratings
13% below category average
Standard visitor segmentation00 Ratings6.90 Ratings
Behavioral visitor segmentation00 Ratings6.70 Ratings
ABM sales intelligence00 Ratings6.50 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Conversica
-
Ratings
Demandbase One
6.6
Ratings
13% below category average
3rd party intent signals00 Ratings6.50 Ratings
Downstream intent signals00 Ratings6.60 Ratings
Account identification00 Ratings6.80 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Conversica
-
Ratings
Demandbase One
6.9
Ratings
13% below category average
Automated workflow & orchestration00 Ratings6.90 Ratings
Best Alternatives
ConversicaDemandbase One
Small Businesses
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.8 out of 10
Dealfront
Dealfront
Score 9.7 out of 10
Medium-sized Companies
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 9.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
Outreach
Outreach
Score 8.3 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConversicaDemandbase One
Likelihood to Recommend
9.3
(0 ratings)
6.6
(0 ratings)
Likelihood to Renew
8.5
(0 ratings)
4.7
(0 ratings)
Usability
9.0
(0 ratings)
6.7
(0 ratings)
Availability
-
(0 ratings)
7.0
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
8.9
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
6.0
(0 ratings)
Online Training
-
(0 ratings)
9.9
(0 ratings)
Implementation Rating
8.1
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
ConversicaDemandbase One
Likelihood to Recommend
Conversica is a good platform for us when used post event. It takes the Inside sales work out of following up on cold or potentially non-responsive leads and still allows us to create touchpoints with the leads. It has also worked fairly well as a follow up for media downloads on our site to gain additional interest or segmentation variables.
Read full review
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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Pros
  • Conversation paths are realistic and drive action from the recipient despite being AI-driven.
  • Easy interface for sales reps to find, engage and convert leads who respond to the AI.
  • Granular and customizable reporting tools built-in help us identify ROI and areas for improvement, and are easy to speak up to Executive level reporting.
Read full review
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
Read full review
Cons
  • We would love more options for conversation types. Our organization has so many different things that we offer, we sometimes don't find how what we are trying to offer would fit into a current conversation.
  • We would like to be able to customize the text on the templates a bit more so it was more relevant to our readers.
  • We would love for Conversica to remember conversations from each individual so that if they are engaged again in a future conversation it will already have a profile for that individual which will help to create a more personal touch and could assist with replying to certain requests themselves verse assigning a sales person to reply.
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  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Likelihood to Renew
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
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Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
Read full review
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
No answers on this topic
Seems to always work.
Read full review
Performance
No answers on this topic
It's pretty fast.
Read full review
Support Rating
Our CSM is great and always willing to help us try new ideas. She's always aware of what's happening on our account and will point out anything abnormal. She's also constantly looking at ensuring that we're making the most of everything that Conversica has to offer. Even though they're out of my time zone, they accommodate it meaning that I don't have to work out of hours to get support.
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We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
No answers on this topic
She was fine, but we only had one session
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Online Training
No answers on this topic
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Implementation Rating
It takes a minute to get set up, but once you're good it doesn't take a ton of effort. I'd say we took 4-6 weeks to get lists built, people trained, things installed and the rest of the setup. Not the easiest thing, but far from the hardest software that I've ever installed that sits in Salesforce.
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Implementation is trivial. This is a cloud based solution. it is easy to identify companies and execs for alerting.Users looking to use the connections tool must download from social media and Outlook. They then have to upload the files to the platform.While they support custom sales triggers, users must define the key terms which define the event. Users must then wait several hours for the system to build the alert.
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Alternatives Considered
Conversica outdoes the competition when it comes to auto drip campaigns - while two of the above products are mainly used for mass emailing, both Sendinblue and Velocify have automatic feature suites that simply do not have the customization and ease of use that makes Conversica such an outstanding product.
Read full review
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
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Return on Investment
  • Increases the productivity of sales because they are spending their time working other leads.
  • Increase productivitiy of marketing because instead of running leads/customers through various marketing nurture campaigns etc, you can allow Conversica to do some of that work.
  • Increases the chances of surfacing opportunities in various low-level leads, lost opportunities and converting them to potential sales.
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  • Demandbase has given us the visibility our sales and marketing team needs in order to see how their top strategic accounts are performing and what their engagement level is like with our brand.
  • Demandbase makes it easy for us to scale our efforts because it is an easy-to-use platform.
  • We are able to demonstrate ROI and show the impact our Demandbase campaigns are having on our target accounts.
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ScreenShots

Conversica Screenshots

Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of