Conversica vs. Keap

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conversica
Score 9.5 out of 10
Mid-Size Companies (51-1,000 employees)
Conversica provides lead management software for marketing, inside sales and sales groups.
$1,499
per installation
Keap
Score 8.0 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pricing
ConversicaKeap
Editions & Modules
Starter Edition
$1,499
per installation
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Offerings
Pricing Offerings
ConversicaKeap
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsA Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.All plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Features
ConversicaKeap
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Conversica
-
Ratings
Keap
7.7
29 Ratings
2% above category average
Task management00 Ratings8.620 Ratings
Billing and invoicing management00 Ratings7.516 Ratings
Reporting00 Ratings6.927 Ratings
Automated CRM activity logging00 Ratings6.41 Ratings
Sales pipeline management00 Ratings9.11 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Conversica
-
Ratings
Keap
7.1
150 Ratings
6% below category average
WYSIWYG email editor00 Ratings8.850 Ratings
Dynamic content00 Ratings8.747 Ratings
Landing pages00 Ratings6.4134 Ratings
A/B testing00 Ratings6.310 Ratings
Mobile optimization00 Ratings7.1124 Ratings
Email deliverability reporting00 Ratings7.5149 Ratings
List management00 Ratings8.3147 Ratings
Triggered drip sequences00 Ratings9.049 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Conversica
-
Ratings
Keap
7.9
151 Ratings
1% above category average
Lead nurturing automation00 Ratings8.2146 Ratings
Lead scoring and grading00 Ratings6.9128 Ratings
Data quality management00 Ratings7.1129 Ratings
Automated sales alerts and tasks00 Ratings8.4138 Ratings
Automated follow-ups00 Ratings9.11 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Conversica
-
Ratings
Keap
7.7
89 Ratings
14% above category average
Calendaring00 Ratings8.488 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Conversica
-
Ratings
Keap
6.5
148 Ratings
20% below category average
Dashboards00 Ratings7.155 Ratings
Standard reports00 Ratings5.9144 Ratings
Custom reports00 Ratings6.4136 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Conversica
-
Ratings
Keap
6.0
142 Ratings
25% below category average
API00 Ratings6.5126 Ratings
Role-based workflow & approvals00 Ratings7.2108 Ratings
Customizability00 Ratings6.9138 Ratings
Third-party software integrations00 Ratings7.31 Ratings
Mobile app for sales & marketing automation00 Ratings5.51 Ratings
Best Alternatives
ConversicaKeap
Small Businesses
Intercom
Intercom
Score 8.7 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Nimble
Nimble
Score 7.0 out of 10
Enterprises
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Agile CRM
Agile CRM
Score 7.7 out of 10
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User Ratings
ConversicaKeap
Likelihood to Recommend
9.3
(95 ratings)
8.1
(209 ratings)
Likelihood to Renew
8.5
(6 ratings)
9.0
(40 ratings)
Usability
9.0
(1 ratings)
5.2
(25 ratings)
Availability
-
(0 ratings)
9.1
(6 ratings)
Performance
-
(0 ratings)
9.1
(6 ratings)
Support Rating
8.9
(73 ratings)
9.0
(26 ratings)
In-Person Training
-
(0 ratings)
9.1
(6 ratings)
Online Training
-
(0 ratings)
8.6
(7 ratings)
Implementation Rating
8.1
(49 ratings)
8.0
(8 ratings)
Configurability
-
(0 ratings)
2.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.1
(3 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
ConversicaKeap
Likelihood to Recommend
Conversica
Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
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Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
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Pros
Conversica
  • Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
  • Conversica is also useful in weeding out leads that are not strong.
  • Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
Read full review
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Cons
Conversica
  • The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
  • Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
  • Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
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Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
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Likelihood to Renew
Conversica
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
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Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
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Usability
Conversica
Standalone, it's very easy to use. It becomes a little more complicated when you're working with it as an integration in Salesforce.
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Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
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Reliability and Availability
Conversica
No answers on this topic
Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Performance
Conversica
No answers on this topic
Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
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Support Rating
Conversica
Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
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Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
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In-Person Training
Conversica
No answers on this topic
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
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Online Training
Conversica
No answers on this topic
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
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Implementation Rating
Conversica
The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
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Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
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Alternatives Considered
Conversica
I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
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Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
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Scalability
Conversica
No answers on this topic
Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
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Return on Investment
Conversica
  • We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
  • Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
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Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
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ScreenShots

Conversica Screenshots

Screenshot of Dashboard showing an overview of important metrics, like response rates, hot leads and top-performing lead sources

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.