Coosto vs Hootsuite | TrustRadius

What users are saying about

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Score 10 out of 10

Based on 5 reviews and ratings

Score 8 out of 10

Based on 852 reviews and ratings

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Feature Set Ratings

Listening/monitoring

Coosto

Feature Set Not Supported

N/A

7.7

Hootsuite

77%

Hootsuite ranks higher in 4/4 features

Boolean keyword searches

N/A

0 Ratings

7.7

77%

123 Ratings

Filtering out noise/spam

N/A

0 Ratings

7.5

75%

133 Ratings

Sentiment analysis

N/A

0 Ratings

7.6

76%

127 Ratings

Broad channel coverage

N/A

0 Ratings

8.2

82%

175 Ratings

Publishing

Coosto

Feature Set Not Supported

N/A

8.3

Hootsuite

83%

Hootsuite ranks higher in 4/4 features

Content planning and scheduling

N/A

0 Ratings

9.1

91%

234 Ratings

Audience targeting

N/A

0 Ratings

7.9

79%

161 Ratings

Content optimization

N/A

0 Ratings

7.9

79%

191 Ratings

Workflow management

N/A

0 Ratings

8.3

83%

198 Ratings

Engagement

Coosto

Feature Set Not Supported

N/A

8.0

Hootsuite

80%

Hootsuite ranks higher in 3/3 features

Automated routing and prioritization

N/A

0 Ratings

7.8

78%

146 Ratings

Customer interaction histories

N/A

0 Ratings

7.9

79%

150 Ratings

Bulk actions

N/A

0 Ratings

8.1

81%

172 Ratings

Marketing

Coosto

Feature Set Not Supported

N/A

7.7

Hootsuite

77%

Hootsuite ranks higher in 4/4 features

Lead generation

N/A

0 Ratings

7.1

71%

114 Ratings

Content marketing

N/A

0 Ratings

8.4

84%

170 Ratings

Paid media management

N/A

0 Ratings

7.6

76%

109 Ratings

Campaigns and promotions

N/A

0 Ratings

7.7

77%

149 Ratings

Channel coverage/integration

Coosto

Feature Set Not Supported

N/A

8.6

Hootsuite

86%

Hootsuite ranks higher in 7/7 features

Twitter

N/A

0 Ratings

9.2

92%

216 Ratings

Facebook

N/A

0 Ratings

9.0

90%

222 Ratings

N/A

0 Ratings

8.8

88%

199 Ratings

Google+

N/A

0 Ratings

8.9

89%

60 Ratings

Instagram

N/A

0 Ratings

8.3

83%

195 Ratings

N/A

0 Ratings

7.9

79%

106 Ratings

YouTube

N/A

0 Ratings

8.2

82%

100 Ratings

Reporting/analytics

Coosto

Feature Set Not Supported

N/A

8.0

Hootsuite

80%

Hootsuite ranks higher in 3/3 features

Campaign success analytics

N/A

0 Ratings

8.0

80%

173 Ratings

Real-time tracking

N/A

0 Ratings

8.0

80%

183 Ratings

Competitor analysis

N/A

0 Ratings

7.9

79%

121 Ratings

Account management

Coosto

Feature Set Not Supported

N/A

8.4

Hootsuite

84%

Hootsuite ranks higher in 2/2 features

Role-based user permissions & privileges

N/A

0 Ratings

8.6

86%

174 Ratings

Mobile access

N/A

0 Ratings

8.1

81%

192 Ratings

Attribute Ratings

Coosto is rated higher in 1 area: Likelihood to Recommend

Coosto

100%

3 Ratings

8.4

Hootsuite

84%

291 Ratings

Coosto

N/A

0 Ratings

8.8

Hootsuite

88%

80 Ratings

Coosto

N/A

0 Ratings

9.0

Hootsuite

90%

27 Ratings

Coosto

N/A

0 Ratings

10.0

Hootsuite

100%

36 Ratings

Coosto

N/A

0 Ratings

10.0

Hootsuite

100%

32 Ratings

Coosto

N/A

0 Ratings

8.2

Hootsuite

82%

178 Ratings

Coosto

N/A

0 Ratings

6.0

Hootsuite

60%

1 Rating

Coosto

N/A

0 Ratings

10.0

Hootsuite

100%

8 Ratings

Coosto

N/A

0 Ratings

10.0

Hootsuite

100%

65 Ratings

Pros

Quick, easy to use SQL based search functionality.
Simple interface with useful predesigned measures.

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Verified User

Professional in Corporate

Government Administration Company, 10,001+ employees

View all 3 answers on this topic

The product has a really interactive media library which is very helpful even when we are out of images.
Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.

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Jake Widner

Chief Software Architect

Crossover for WorkInformation Technology & Services, 1001-5000 employees

View all 291 answers on this topic

Cons

The dashboard is only useable in full screen, not in compartments
Rather expensive

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Bram Koopman

Marketeer

Wensink AutomotiveAutomotive, 501-1000 employees

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Influencer recruitment - we would like to be able to research potential influencers to join our program.
Poor reporting and analytics within each platform within the Pro version.
Somewhat expensive for the functionality provided.
Only 1 user account provided in the Pro version.

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Jeff Thomas

Head of Digital

ShoebaccaRetail, 51-200 employees

View all 291 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

—

Coosto Editions & Modules

—

Additional Pricing Details

Custom Pricing. We look at main application, number of users, etc. API integration, inclusion of offline media, inclusion of geographical data and optional consulting require a small additional fee.

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Starting Price

Hootsuite Editions & Modules

Edition

Professional	$49.00¹
Team	$129.00²
Business	$599.00³
Enterprise	Contact for Pricing

per month (1 user / 10 social profiles)
per month (3 users / 20 social profiles)
per month (5, up to 10 users / 35 social profiles)
none

Additional Pricing Details

For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Likelihood to Renew

No score

No answers yet

No answers on this topic

Hootsuite 8.8

Based on 80 answers

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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Laura Pence

President/Owner

Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees

View all 80 answers on this topic

Usability

No score

No answers yet

No answers on this topic

Hootsuite 9.0

Based on 27 answers

The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.

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Matthew Hardesty

Founder

UpticaMarketing and Advertising, 1-10 employees

View all 27 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 36 answers

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 51-200 employees

View all 36 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 32 answers

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

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Michael Royal

CEO

Emma McLean KindergartenManagement Consulting, 1-10 employees

View all 32 answers on this topic

Support Rating

No score

No answers yet

No answers on this topic

Hootsuite 8.2

Based on 178 answers

Overall support is very good. Whether it is about giving demonstration, giving a hands on for features, & functionality, Hootsuite customer care team is always up for it. I remember an instance where I was pretty new to use the hootsuite and so asked the hootsuite team for help. With in 1 hour, they assigned a person who gave me complete demonstration of application and helped me in overall functionality and usage of it

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Verified User

Account Manager in Marketing

Marketing & Advertising Company, 11-50 employees

View all 178 answers on this topic

In-Person Training

No score

No answers yet

No answers on this topic

Hootsuite 6.0

Based on 1 answer

Very easy to teach and learn

Read full review

Jessica Rudolph

Search Specialist

MindshareMarketing and Advertising, 11-50 employees

View all 1 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 8 answers

Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.

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Verified User

Employee in Information Technology

Media Production Company, 11-50 employees

View all 8 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 65 answers

One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted

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Edgar Carpenter IV

Director of Social Media

United States Marine CorpsMilitary, 1001-5000 employees

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Alternatives Considered

Coosto is more powerful than the version of Hootsuite we used.

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Margaret Massop

Senior Social Media Manager

WebmasteryOnline Media, 11-50 employees

View all 3 answers on this topic

Hootsuite is a budget-friendly option for us because it has a free version. I know that the other social media management software is more powerful, but they are also a lot more expensive. We've used the free version and been happy with the benefits it can provide. It's also pretty intuitive and user-friendly, so not a steep learning curve, just jump in and start working.

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Verified User

Professional in Professional Services

Higher Education Company, 1001-5000 employees

View all 291 answers on this topic

Scalability

No answers on this topic

We haven't needed to scale it all.

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Verified User

Strategist in Marketing

Hospital & Health Care Company, 1001-5000 employees

View all 291 answers on this topic

Return on Investment

Positive impact on communications strategies.
Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

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Verified User

Professional in Corporate

Government Administration Company, 10,001+ employees

View all 3 answers on this topic

This product has a direct correlation with our ability to post blogs so without this tool, we would have not been able to post much.
It has made so many tasks so quick and prompt that it has altogether saved a significant amount of our time.
Their customer support is pretty consistent and that is what I really like about them.

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David Braun

Financial Accounting Consultant

EYAccounting, 10,001+ employees

View all 291 answers on this topic

Screenshots

See All (9) Coosto Screenshots

See All (5) Hootsuite Screenshots

Coosto

Hootsuite

Coosto

Hootsuite

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Coosto

Hootsuite

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Coosto

Hootsuite

Automated routing and prioritization

Customer interaction histories

Bulk actions

Coosto

Hootsuite

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Coosto

Hootsuite

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Coosto

Hootsuite

Campaign success analytics

Real-time tracking

Competitor analysis

Coosto

Hootsuite

Role-based user permissions & privileges

Mobile access

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Likelihood to Recommend

Coosto

Hootsuite

Pros

Coosto

Hootsuite

Cons

Coosto

Hootsuite

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Coosto Editions & Modules

Additional Pricing Details

General