Coosto vs Hootsuite | TrustRadius

What users are saying about

Score 10 out of 10

Based on 5 reviews and ratings

Score 7.8 out of 10

Based on 548 reviews and ratings

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Feature Rating Comparison

Coosto

Hootsuite

Boolean keyword searches

Filtering out noise/spam

Sentiment analysis

Broad channel coverage

Coosto

Hootsuite

Content planning and scheduling

Audience targeting

Content optimization

Workflow management

Coosto

Hootsuite

Automated routing and prioritization

Customer interaction histories

Bulk actions

Coosto

Hootsuite

Lead generation

Content marketing

Paid media management

Campaigns and promotions

Coosto

Hootsuite

Twitter

Facebook

LinkedIn

Google+

Instagram

Pinterest

YouTube

Coosto

Hootsuite

Campaign success analytics

Real-time tracking

Competitor analysis

Coosto

Hootsuite

Role-based user permissions & privileges

Mobile access

Pros

Quick, easy to use SQL based search functionality.
Simple interface with useful predesigned measures.

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Verified User

Professional in Corporate

Government Administration Company, 10,001+ employees

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When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.

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Vice Creative Executive

BRAVE GIRLS CLUB LLCE-Learning, 1-10 employees

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Cons

The dashboard is only useable in full screen, not in compartments
Rather expensive

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Marketeer

Wensink AutomotiveAutomotive, 501-1000 employees

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I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.

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Marketing Advisor

Victoria Marquez MusicEntertainment, 1-10 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

Hootsuite 8.4

Based on 73 answers

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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President/Owner

Social Savvy Geek, LLCMarketing and Advertising, 1-10 employees

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Usability

No score

No answers yet

No answers on this topic

Hootsuite 9.3

Based on 27 answers

The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.

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Matthew Hardesty

Founder

UpticaMarketing and Advertising, 1-10 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 18 answers

Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)

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CEO

Emma McLean KindergartenManagement Consulting, 1-10 employees

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Performance

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 16 answers

HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.

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Junior Analyst

AboutAnalyticsInformation Technology and Services, 11-50 employees

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Support Rating

No score

No answers yet

No answers on this topic

Hootsuite 7.4

Based on 49 answers

The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered

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Marketing Broker

Atlas Internet Marketing LLCMarketing and Advertising, 1-10 employees

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Online Training

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 8 answers

HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.

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Junior Analyst

AboutAnalyticsInformation Technology and Services, 11-50 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Hootsuite 10.0

Based on 43 answers

One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted

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Edgar Carpenter IV

Director of Social Media

United States Marine CorpsMilitary, 1001-5000 employees

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Alternatives Considered

Coosto is more powerful than the version of Hootsuite we used.

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Margaret Massop

Senior Social Media Manager

WebmasteryOnline Media, 11-50 employees

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Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.

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Chief Marketing Officer

South CypressRetail, 11-50 employees

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Return on Investment

Positive impact on communications strategies.
Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

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Verified User

Professional in Corporate

Government Administration Company, 10,001+ employees

View all 3 answers on this topic

It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.

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Jarad Matula, MBA

Social Media Strategist / Community Manager

Bulldog SolutionsMarketing and Advertising, 51-200 employees

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Screenshots

See All (9) Coosto Screenshots

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

Coosto

Hootsuite

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