What users are saying about
5 Ratings
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Top Rated
548 Ratings
5 Ratings
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Score 10 out of 100

Hootsuite

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Top Rated
548 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Coosto

Coosto is an excellent all platform social media management tool, in which you can do (almost) everything.
Margaret Massop | TrustRadius Reviewer

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Coosto
Hootsuite
7.0
Boolean keyword searches
Coosto
Hootsuite
6.9
Filtering out noise/spam
Coosto
Hootsuite
6.1
Sentiment analysis
Coosto
Hootsuite
6.6
Broad channel coverage
Coosto
Hootsuite
8.2

Publishing

Coosto
Hootsuite
8.1
Content planning and scheduling
Coosto
Hootsuite
9.2
Audience targeting
Coosto
Hootsuite
7.4
Content optimization
Coosto
Hootsuite
7.6
Workflow management
Coosto
Hootsuite
8.1

Engagement

Coosto
Hootsuite
7.8
Automated routing and prioritization
Coosto
Hootsuite
7.6
Customer interaction histories
Coosto
Hootsuite
7.6
Bulk actions
Coosto
Hootsuite
8.1

Marketing

Coosto
Hootsuite
6.8
Lead generation
Coosto
Hootsuite
6.9
Content marketing
Coosto
Hootsuite
7.2
Paid media management
Coosto
Hootsuite
6.5
Campaigns and promotions
Coosto
Hootsuite
6.6

Channel coverage/integration

Coosto
Hootsuite
8.5
Twitter
Coosto
Hootsuite
9.4
Facebook
Coosto
Hootsuite
9.1
LinkedIn
Coosto
Hootsuite
8.9
Google+
Coosto
Hootsuite
8.8
Instagram
Coosto
Hootsuite
7.5
Pinterest
Coosto
Hootsuite
8.1
YouTube
Coosto
Hootsuite
7.5

Reporting/analytics

Coosto
Hootsuite
7.1
Campaign success analytics
Coosto
Hootsuite
7.3
Real-time tracking
Coosto
Hootsuite
7.4
Competitor analysis
Coosto
Hootsuite
6.6

Account management

Coosto
Hootsuite
8.0
Role-based user permissions & privileges
Coosto
Hootsuite
8.2
Mobile access
Coosto
Hootsuite
7.8

Pros

Coosto

  • Quick, easy to use SQL based search functionality.
  • Simple interface with useful predesigned measures.
Anonymous | TrustRadius Reviewer

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross | TrustRadius Reviewer

Cons

Coosto

  • The dashboard is only useable in full screen, not in compartments
  • Rather expensive
Bram Koopman | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Likelihood to Renew

Coosto

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 8.4
Based on 73 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Coosto

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 9.3
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Coosto

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 18 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal | TrustRadius Reviewer

Performance

Coosto

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 16 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute | TrustRadius Reviewer

Support Rating

Coosto

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.4
Based on 49 answers
The system is pretty self-guided so I haven't had much need for support. The support forum and could be better, chat feature and email work when needed without too much time to wait for help. You'll know if they are online to chat or not. I find chat is the fastest way to get questions answered
Matthew Veil | TrustRadius Reviewer

Online Training

Coosto

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute | TrustRadius Reviewer

Implementation Rating

Coosto

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 43 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Coosto

Coosto is more powerful than the version of Hootsuite we used.
Margaret Massop | TrustRadius Reviewer

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart | TrustRadius Reviewer

Return on Investment

Coosto

  • Positive impact on communications strategies.
  • Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.
Anonymous | TrustRadius Reviewer

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA | TrustRadius Reviewer

Screenshots

Pricing Details

Coosto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

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