Coosto vs. Sprout Social

Coosto is an excellent all platform social media management tool, in which you can do (almost) everything.

Sprout Social gets the job done, but it poses challenges that often require an extra step. For example, when I am viewing one client’s calendar and go to create a new post, the previous client I had been viewing populates, meaning I have to double-check myself in order not to post on the wrong client. I also find it challenging that I have to create a separate post for each social media platform if I want it to be all different; I can’t just customize it all on one page.

Incentivized

• Quick, easy to use SQL based search functionality.
• Simple interface with useful predesigned measures.

Incentivized

• Sprout Social accurately categorizes sentiment in social listening, which helps us manage our time and focus on what's important.
• Sprout Social is an easy tool for scheduling content and adding details like first comment and Instagram post links at the planning stage.
• Sprout Social is well set out and thorough in monitoring and responding to community management concerns.

Incentivized

• The dashboard is only useable in full screen, not in compartments
• Rather expensive

• Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
• Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.

Incentivized

I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).

Incentivized

Sprout Social's ease of use and navigation throughout the technology are relatively easy to figure out and teach. We also had a representative thoroughly walk us through the features and functionality to set us up for success in using the platform. I didn’t give it a ten because there were times when the navigation didn’t make sense, but once you figured out the quirks, it didn’t cause any trouble.

Incentivized

Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.

It is quick to post, however you have to refresh the page every time you add a new scheduled item.

Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.

Incentivized

Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that

Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.

Coosto is more powerful than the version of Hootsuite we used.

We are constantly exploring our options and looking for the most cutting-edge products that suit our needs as a business. Sprout ticked the boxes for what we needed when it was time for a change. Both are powerful tools, and you can only see by doing.

Incentivized

• Positive impact on communications strategies.
• Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

Incentivized

• The activity of all our social networks improved significantly after the arrival of Sprout Social, now we can make more publications in less time for all our clients.
• The high costs of Sprout Social memberships and the cost of adding a new team member to the system has had a negative impact on us. I hope I can pay less to use Sprout Social as the fees are currently too high.
• I have generated greater satisfaction for our clients thanks to the fact that we keep active various campaigns on our social networks with this Sprout Social system.

Incentivized