Coosto vs Sprout Social

• Quick, easy to use SQL based search functionality.
• Simple interface with useful predesigned measures.

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• Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
• Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
• Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.

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• The dashboard is only useable in full screen, not in compartments
• Rather expensive

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• This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
• This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
• Value overall. Other competitors are offering more users and the same amount of pages for less money.
• Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.

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• Positive impact on communications strategies.
• Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions.

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• Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
• Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
• There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.

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