What users are saying about
7 Ratings
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Top Rated
139 Ratings
7 Ratings
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Score 6 out of 100

Klaviyo

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Top Rated
139 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Feature Set Ratings

  • Klaviyo ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
8.1

Klaviyo

81%
Klaviyo ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
8.1
81%
54 Ratings

Dynamic content

6.3
63%
5 Ratings
7.6
76%
57 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
7.3
73%
53 Ratings

Landing pages

10.0
100%
1 Rating
8.0
80%
2 Ratings

A/B testing

7.0
70%
4 Ratings
8.2
82%
55 Ratings

Mobile optimization

7.5
75%
5 Ratings
8.1
81%
58 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
8.4
84%
74 Ratings

List management

7.5
75%
5 Ratings
8.6
86%
60 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
8.8
88%
53 Ratings

Reporting & Analytics

7.0

Cordial

70%
7.5

Klaviyo

75%
Klaviyo ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
7.9
79%
58 Ratings

Standard reports

6.5
65%
5 Ratings
7.8
78%
55 Ratings

Custom reports

6.0
60%
5 Ratings
6.9
69%
24 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
6.8

Klaviyo

68%
Klaviyo ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.2
82%
43 Ratings

Lead scoring and grading

N/A
0 Ratings
6.7
67%
11 Ratings

Data quality management

N/A
0 Ratings
5.8
58%
13 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
6.7
67%
12 Ratings

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
7.5

Klaviyo

75%
Klaviyo ranks higher in 3/3 features

API

N/A
0 Ratings
8.1
81%
41 Ratings

Role-based workflow & approvals

N/A
0 Ratings
6.3
63%
14 Ratings

Customizability

N/A
0 Ratings
8.0
80%
18 Ratings

Attribute Ratings

  • Klaviyo is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
9.2

Klaviyo

92%
61 Ratings

Likelihood to Renew

Cordial

N/A
0 Ratings
10.0

Klaviyo

100%
2 Ratings

Usability

Cordial

N/A
0 Ratings
7.9

Klaviyo

79%
3 Ratings

Support Rating

Cordial

N/A
0 Ratings
9.0

Klaviyo

90%
1 Rating

Implementation Rating

Cordial

N/A
0 Ratings
10.0

Klaviyo

100%
1 Rating

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Klaviyo

Klaviyo is really built for converting so if you are sending informational content either to your subscribers or internal comms, it is better to look elsewhere. If you send an email of this kind, people will not click and purchase and it will bring down your overall analytics to seem like your click-through, purchase values, etc. rates are low. Klaviyo is great however at flows and getting people engaged when they first subscribe or take certain actions (browse abandonment, cart abandonment, welcome series, etc.)
Anonymous | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Klaviyo

  • Email automation that nurtured new prospects with education and promotion content.
  • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
  • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
  • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
  • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
  • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
  • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
  • Testing. The AB testing function allowed for campaign optimization
Michael Dell'Arciprete | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Klaviyo

  • more access to customer service via phone that instead of live chat
  • segments could be easier to create if there was a clone functionality! I waste a lot of time creating segments that would be saved if I could clone and make edits from previous work I've done
  • there should be functionality to show the over email size before sending, to ensure emails aren't cut off at the end
Anonymous | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Cordial Editions & Modules

Additional Pricing Details

Klaviyo

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 per month

Klaviyo Editions & Modules

Edition
Email Free$01
SMS.012
EmailStarting at $203
  1. per month
  2. per message
  3. per month
Additional Pricing Details
With Klaviyo SMS, you are charged monthly based on the number of contacts that receive at least one SMS/MMS message during your billing cycle. Your first 50 contacts are free. Then, you can upgrade to a paid plan as your list grows. Each plan includes a maximum number of text messages you can send your contacts during your billing period.

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

Klaviyo

Klaviyo 10.0
Based on 2 answers
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
page V | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

Klaviyo

Klaviyo 7.9
Based on 3 answers
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Klaviyo

Klaviyo 9.0
Based on 1 answer
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Anonymous | TrustRadius Reviewer

Implementation Rating

Cordial

No score
No answers yet
No answers on this topic

Klaviyo

Klaviyo 10.0
Based on 1 answer
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Klaviyo

While Mailchimp was easy to use, Klaviyo allowed much more customization and flexibility. Klaviyo integrated with all of our apps through Shopify, so it was really a no-brainer when it came down to deciding. The ease of setting up a drip campaign and segmenting the customer base was the icing on the cake, but we were already going to go with Klaviyo.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Klaviyo

  • It must reduce its cost.
  • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
Alison Crivlare | TrustRadius Reviewer

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