What users are saying about
7 Ratings
51 Ratings
7 Ratings
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Score 7.9 out of 100
51 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

LeadSquared

LeadSquared offers end to end CRM functionalities at competitive pricing in the market and becomes an easy fit for most of the startups and companies in their growth phase. Having said that, some features are missing but they are on an roadmap and might surprise people out there with their evolving CRM.
Aniruddh Rathore | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
LeadSquared
9.0
WYSIWYG email editor
Cordial
4.0
LeadSquared
8.7
Dynamic content
Cordial
6.3
LeadSquared
8.6
Ability to test dynamic content
Cordial
6.8
LeadSquared
9.3
Landing pages
Cordial
10.0
LeadSquared
8.6
A/B testing
Cordial
7.0
LeadSquared
8.1
Mobile optimization
Cordial
7.5
LeadSquared
9.4
Email deliverability reporting
Cordial
8.4
LeadSquared
9.4
List management
Cordial
7.5
LeadSquared
9.4
Triggered drip sequences
Cordial
9.3
LeadSquared
9.4

Reporting & Analytics

Cordial
7.0
LeadSquared
8.9
Dashboards
Cordial
8.5
LeadSquared
8.5
Standard reports
Cordial
6.5
LeadSquared
9.0
Custom reports
Cordial
6.0
LeadSquared
9.1

Lead Management

Cordial
LeadSquared
8.6
Lead nurturing
Cordial
LeadSquared
10.0
Lead scoring and grading
Cordial
LeadSquared
10.0
Data quality management
Cordial
LeadSquared
5.1
Automated sales alerts and tasks
Cordial
LeadSquared
9.6

Campaign Management

Cordial
LeadSquared
5.4
Calendaring
Cordial
LeadSquared
2.1
Event/webinar marketing
Cordial
LeadSquared
8.8

Social Media Marketing

Cordial
LeadSquared
8.5
Social sharing and campaigns
Cordial
LeadSquared
8.6
Social profile integration
Cordial
LeadSquared
8.3

Platform & Infrastructure

Cordial
LeadSquared
8.8
API
Cordial
LeadSquared
9.0
Role-based workflow & approvals
Cordial
LeadSquared
8.8
Customizability
Cordial
LeadSquared
8.9
Integration with Salesforce.com
Cordial
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
Cordial
LeadSquared
8.7
Integration with SugarCRM
Cordial
LeadSquared
8.6

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

LeadSquared

  • LeadSquared is doing a great job in providing a detailed dashboard of all the campaigns and these dashboards are very informative and easy to understand, like open rate, bounce rate, click rate, etc.
  • LeadSquared is great when it comes to 100% inbox delivery rate and I can say that this is one of the best features in it.
  • LeadSquared's user interface is very easy to understand and easy to use as well.
Asif Ismail | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

LeadSquared

  • Some basic requirements for BFSI were not part of the initial product offered to us. We had to wait for some time to get it included in the product and had to work around with stop gap solutions.
  • Reports section can be better with more customization related to industry and direct link to data view.
Sanju Mathew George | TrustRadius Reviewer

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 8.2
Based on 2 answers
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again- Easy to Use- Flexible- Robust System- Ever-evolving- Support & Service- Integrations with third party tools & technologies- LMS- Data Management & Reports- Landing Page Options
Aniruddh Rathore | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 9.1
Based on 3 answers
Great to work with and also Easy to work withDo not just listen to the problem but provide upfront solutionsAlways available and are ready to support on holidaysConsiderate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can askAlways available to help with the internal tasks as well like creating automations, drip creations etc
Aniruddh Rathore | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

LeadSquared

I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

LeadSquared

  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Navdeep Trivedi | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cordial Editions & Modules

Additional Pricing Details

LeadSquared

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*

* Per Account

LeadSquared Editions & Modules

Edition
Basic-Marketing Automation$1501
Standard-Marketing Automation$4002
Enterprise-Marketing Automation$1,2003
Lite - Sales +Mobile CRM$154
Pro - Sales +Mobile CRM$304
  1. per month (5,000 contacts)
  2. per month (25,000 contacts)
  3. per month (100,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Cordial
8.0
LeadSquared
9.0

Likelihood to Renew

Cordial
LeadSquared
8.8

Usability

Cordial
LeadSquared
8.2

Support Rating

Cordial
LeadSquared
9.1

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