What users are saying about
7 Ratings
64 Ratings
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100
64 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • LeadSquared ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
7.6

LeadSquared

76%
LeadSquared ranks higher in 5/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
7.4
74%
35 Ratings

Dynamic content

6.3
63%
5 Ratings
8.1
81%
26 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
8.4
84%
23 Ratings

Landing pages

10.0
100%
1 Rating
6.1
61%
32 Ratings

A/B testing

7.0
70%
4 Ratings
8.1
81%
10 Ratings

Mobile optimization

7.5
75%
5 Ratings
6.8
68%
33 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
6.8
68%
73 Ratings

List management

7.5
75%
5 Ratings
8.0
80%
37 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
9.1
91%
23 Ratings

Reporting & Analytics

7.0

Cordial

70%
10.0

LeadSquared

100%
LeadSquared ranks higher in 3/3 features

Dashboards

8.5
85%
5 Ratings
10.0
100%
38 Ratings

Standard reports

6.5
65%
5 Ratings
10.0
100%
38 Ratings

Custom reports

6.0
60%
5 Ratings
10.0
100%
32 Ratings

Lead Management

Cordial

Feature Set Not Supported
N/A
8.3

LeadSquared

83%
LeadSquared ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
10.0
100%
37 Ratings

Lead scoring and grading

N/A
0 Ratings
8.7
87%
38 Ratings

Data quality management

N/A
0 Ratings
5.1
51%
16 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
9.4
94%
35 Ratings

Campaign Management

Cordial

Feature Set Not Supported
N/A
4.6

LeadSquared

46%
LeadSquared ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
2.1
21%
14 Ratings

Event/webinar marketing

N/A
0 Ratings
7.1
71%
23 Ratings

Social Media Marketing

Cordial

Feature Set Not Supported
N/A
7.4

LeadSquared

74%
LeadSquared ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
7.4
74%
19 Ratings

Social profile integration

N/A
0 Ratings
7.4
74%
21 Ratings

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
8.7

LeadSquared

87%
LeadSquared ranks higher in 6/6 features

API

N/A
0 Ratings
9.7
97%
30 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.7
77%
29 Ratings

Customizability

N/A
0 Ratings
9.0
90%
34 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.5
85%
9 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
8.7
87%
8 Ratings

Integration with SugarCRM

N/A
0 Ratings
8.6
86%
8 Ratings

Attribute Ratings

  • LeadSquared is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
8.6

LeadSquared

86%
40 Ratings

Likelihood to Renew

Cordial

N/A
0 Ratings
8.8

LeadSquared

88%
9 Ratings

Usability

Cordial

N/A
0 Ratings
9.4

LeadSquared

94%
3 Ratings

Support Rating

Cordial

N/A
0 Ratings
9.7

LeadSquared

97%
6 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

LeadSquared

Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore.Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
Anonymous | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

LeadSquared

  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Irfanudeen S | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

LeadSquared

  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Asif Ismail | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Cordial Editions & Modules

Additional Pricing Details

LeadSquared

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100

Starting Price

$125 per month

LeadSquared Editions & Modules

Edition
Basic-Marketing Automation$1501
Standard-Marketing Automation$4002
Enterprise-Marketing Automation$1,2003
Lite - Sales +Mobile CRM$154
Pro - Sales +Mobile CRM$304
  1. per month (5,000 contacts)
  2. per month (25,000 contacts)
  3. per month (100,000 contacts)
  4. per month
Additional Pricing Details

Likelihood to Renew

Cordial

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar | TrustRadius Reviewer

Usability

Cordial

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 9.4
Based on 3 answers
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again- Easy to Use- Flexible- Robust System- Ever-evolving- Support & Service- Integrations with third party tools & technologies- LMS- Data Management & Reports- Landing Page Options
Aniruddh Rathore | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

LeadSquared

LeadSquared 9.7
Based on 6 answers
Great to work with and also Easy to work withDo not just listen to the problem but provide upfront solutionsAlways available and are ready to support on holidaysConsiderate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can askAlways available to help with the internal tasks as well like creating automations, drip creations etc
Aniruddh Rathore | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

LeadSquared

I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

LeadSquared

  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Navdeep Trivedi | TrustRadius Reviewer

Screenshots

Add comparison