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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cordial

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A

    Yotpo

    Score7 out of 10
    N/AYotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.

    $799

    per month

    Pricing
    CordialYotpo
    Editions & Modules
    No answers on this topic
    Premium
    $799
    per month
    Free
    Free
    Includes 50 Monthly Orders
    Offerings
    Pricing Offerings
    CordialYotpo
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CordialYotpo
    Considered Both Products
    Cordial
    No answer on this topic
    Yotpo
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    90%
    Would buy again
    18 Answers
    Delivers good value for the price
    No answers on this topic
    89%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    No answers on this topic
    95%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    18 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    16 Answers
    Features
    CordialYotpo
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cordial and Yotpo
    Feature
    Cordial
    7.4
    5 Ratings
    8% below category average
    Yotpo
    -
    Ratings
    WYSIWYG email editor4.04 Ratings00 Ratings
    Dynamic content6.35 Ratings00 Ratings
    Ability to test dynamic content6.85 Ratings00 Ratings
    Landing pages10.01 Ratings00 Ratings
    A/B testing7.04 Ratings00 Ratings
    Mobile optimization7.55 Ratings00 Ratings
    Email deliverability reporting8.44 Ratings00 Ratings
    List management7.55 Ratings00 Ratings
    Triggered drip sequences9.34 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cordial and Yotpo
    Feature
    Cordial
    7.0
    5 Ratings
    8% below category average
    Yotpo
    -
    Ratings
    Dashboards8.55 Ratings00 Ratings
    Standard reports6.55 Ratings00 Ratings
    Custom reports6.05 Ratings00 Ratings
    Best Alternatives
    CordialYotpo
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CordialYotpo
    Likelihood to Recommend
    6.0
    (5 ratings)
    8.0
    (25 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.4
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    9.5
    (13 ratings)
    User Testimonials
    CordialYotpo
    Likelihood to Recommend
    Cordial
    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Incentivized
    Read full review
    Yotpo
    If you need an excellent mechanism to collect and publish customer reviews, Yotpo is the best that we have found. We love the feature set that is provided, even if you are using the basic membership to get started. Where it is really good is the collection and managing of reviews. The email request setup is simple and easy to use. The publishing and commenting on reviews can be managed easily in the backend. It syncs up nicely to our website providers, and we have used it on a few different platforms without any problems. The pricing on it is also very competitive when you price it out against so of the other big-name players in the space.
    Incentivized
    Read full review
    Pros
    Cordial
    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Incentivized
    Read full review
    Yotpo
    • Yotpo alerts us by email when a new review comes in which encourages us to log in and check the Yopto dashboard to see if anything needs tending to.
    • With one click we can publish a Yotpo review to our website, than another click and it pushes the review to Twitter, and Facebook.
    • Even the free version has lots of useful features.
    Incentivized
    Read full review
    Cons
    Cordial
    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Incentivized
    Read full review
    Yotpo
    • The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
    • Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.
    Incentivized
    Read full review
    Likelihood to Renew
    Cordial
    No answers on this topic
    Yotpo
    Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
    Incentivized
    Read full review
    Usability
    Cordial
    No answers on this topic
    Yotpo
    I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
    Incentivized
    Read full review
    Support Rating
    Cordial
    No answers on this topic
    Yotpo
    Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
    Incentivized
    Read full review
    Alternatives Considered
    Cordial
    Cordial by far has the best UI for simple navigation
    Incentivized
    Read full review
    Yotpo
    I have only used one other service prior to Yotpo (I don't remember what it was) and Yotpo outperforms them. Yotpo is really intuitive and easy to navigate/install from a Shopify user perspective. When Pixel union releases their customer review service I may try it out since they are my theme provider and it may integrate more seamlessly.
    Incentivized
    Read full review
    Return on Investment
    Cordial
    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Incentivized
    Read full review
    Yotpo
    • We got complaints about not having enough pictures of projects. Yotpo completely negated that complaint with the UGC implementation on our website.
    • If my memory serves me right, 98% of our customers directly interact with some Yotpo widget on our site. That's a lot.
    Incentivized
    Read full review
    ScreenShots

    Cordial Screenshots

    Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.

    Yotpo Screenshots

    Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with ease