Coremetrics / IBM Digital Analytics (discontinued) vs. OutSystems

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Well suited for internal exposure of business processes (invoicing, API layer to other systems, customer maintenance etc), whether a UI is required or not. Not so well suited for full fledged web design. An OutSystems application must serve one particular business need, if gets too much functionalities and responsibilities it tends to get chaotic and complex.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Developing end user interfaces with ease and speed with a modern look and feel.
• First class low code development to reduce time to market with visual programming
• Their technical support team is fast and responsive. We've yet to have any issues they could not resolve.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Price – The licensing model of OutSystems is very expensive and not suitable for small scale developments. This is offset by the time to develop and stability for larger scale developments
• Flexibility on PaaS version – The PaaS hosted version of OutSystems limits your flexibility to access the front end and backend database systems which can significantly restrict your options on high data volume developments or where anything requiring slightly out of the ordinary access is required
• Same price for PaaS and self-hosted system. Licensing model dictates that you pay the same price even when you host the system on your own hardware which effectively means you pay more to manage the infrastructure yourself

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We are very happy with OutSystems and our developers deliver good work. OutSystems lets us build new software on a regulare (2 weekly) basis, which is highly flexible and adjustable. Even without very much experience, our developers manage to build usefull software, which is working a lot better than our previous (legacy) software.

Very easy to implement and use.

OutSystems has a feature in which we can develop a functionality in a application and can use that functionality in another application without developing it again. That is main plus point for the development team so they can work with different functionalities rather focusing on the same thing again and again. if we want to make any change on the user side then we can make it live with just the deployment using the service center.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

The tech support is very reachable. Usually by [email] from but also by phone if needed. We had some difficulties at the start with understanding "what our machine was doing" under high performance load. After some good sessions understanding our needs they delivered good solutions for our problems we had in the beginning.

Excellent material full of hands on that improve the understanding of the platform.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

The online training material is well designed and explanations are step by step, helping trainees to understand and follow each exercise and new concept.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

In a large company, patiently and consistently work the behind the scenes politics with business and IT partners across the firm.
This is transformational - you will need a solid set of key business partners to lock arms together to move forward.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

I tried to use WordPress with some success. Also looked at Joomla. But when I saw OutSystems I knew I had been wasting my time there. It takes you longer to get going with OutSystems - but even I as a novice realized immediately that Outsystems is simply in another league. Outsystems is powerful. (Can you compare WordPress and Joomla to Outsystems - I don't think so).

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The ease of use of the OutSystems development process has been the biggest ROI for us. We have developed our Framework product and maintained/enhanced it with only 4 workers.
• OutSystems has enhanced their product very significantly over the last 4 years. They have gone from a simple to use tool to a very simple to use sophisticated tool that covers the standard mainframe-based computing apps and the apps used on handheld mobile devices all using the same basic set of development tools.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info