Coremetrics / IBM Digital Analytics (discontinued) vs. Splunk On-Call

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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I recommend Splunk on-call is more suited where there are high incident queues; multiple teams need to be involved in handling a P1 severity issue. Multiple levels of escalation are needed environment where automated action is required. I recommend the solution for large-scale & medium-scale business units. For small-scale business units, I see the functional value is less.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Easily assign work/tickets between multiple users
• Supports a wide variety of software integrations
• Easy to manage scheduling tool
• As part of the Splunk toolset, provides detailed levels of data analysis at our engineers fingertips

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• The user interface can be furthe improved
• Licensing needs to be simplified and packaged as a bundle with other Splunk product like Enterprise Security
• Customer outreach can be further enhanced

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

It was a good solution with a good comprimise prize/features for our use cases

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Very easy to implement and use.

Not a lot of love given to VO since the acquisition by Splunk from my POV

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

VictorOps support has proven excellent for us. Because it is such a widely used tool, there is a lot of documentation on usage, and a large community of users to lean on. Also, many engineers have had experience working with VictorOps already, and the tool is so easy to setup / manage that much support isn't really necessary.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

It was a good solution with a good comprimise prize/features for our use cases

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Splunk On-Call integrates better with our Splunk Cybersecurity and Reporting products due to the same family tree of the same eco system. We were previously using built-in on-call from individual applications and while adequate, they were difficult to manage and support SLA varied greatly across different applications. In addition we also used xMatters which did not integrate well with SAP products nor Citrix products so we were still using more than a single on-call product which was solved by implementing Splunk On-Call

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• It runs our on call rotation so it makes it easy for us.
• It integrates with Slack so it makes it easy for us to manage through Slack.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info