Coremetrics / IBM Digital Analytics (discontinued) vs. Zoom Events & Webinars

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Zoom is well-suited for all companies. The functionality can range from basic to supercharged with all the bells and whistles; it is just a matter of what package level works best for you and your company. Having used multiple iterations of Zoom, it really relies on you and your company’s use case.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Zoom calendar integration is a great way to see what calls are upcoming
• Ease of use for screen sharing and video call settings
• Zoom Workplace is reliable at blocking out external noise that should be muted from actual conversation taking place in calls

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• I wish there were more polling options available in Zoom in general, and this extends to both webinar polling and post-webinar surveys. Could certainly do with a more robust polling feature set.
• Setting up Registration for Zoom webinars can be very tricky, and I usually advise against webinar registration. The fact that users have to manually download an .ics to add it to their O365 calendars after registering means lots of issues with users attempting to join after registering early.
• I would have complained about lack of breakout rooms for webinars, or the fact that the practice room can't be turned back on after it was turned off, but Zoom recently implemented webinar breakout rooms plus the Backstage feature, so both of these common complaints are now fully addressed!

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We will be renewing with Zoom as long as it continues to meet our needs for client and lead outreach needs in a robust manner. With little error and an easy to use interface, Zoom has met our needs and exceeded our expectations. The cost is right and with a short learning curve, Zoom has been an easy decision to make and maintain.

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Very easy to implement and use.

Zoom Events is complex, but gets "almost easy" with experience and good guidance. I tell people, "Hosting a meeting is like driving a car; hosting a webinar is like driving an 18-wheeler; and hosting a Zoom Event is like flying a commercial airliner." You need experience, training, and ongoing guidance to be good at Zoom Events. Zoom has staff that knows everything there is to know about Zoom Events, but finding them and reaching them isn't easy. There aren't many consultants out there that are affordable and experienced.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Zoom [Video Webinar] has online web portal where user can take control of the meetings and their settings. It provides details of all the meeting happened and also provides participants list. It has support for webinars and recording also. Zoom [Video Webinar] gave special cloud permissions for paid users also from web portal and that can help in saving disk space.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Implementation was very feasible during our initial usage of the Zoom after COVID-19.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Zoom Workplace stacks up better than Microsoft Teams in terms of general meeting capabilities, webinar and live event capabilities, user experience, and how slick it is generally - it's a nicer environment where things feel more intuitive and professional. Teams is laggy and slow, feels outdated. Google Meet doesn't have as many filtering options and nuanced capabilities. Zoom integrates well with a wider tech stack.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Being able to quickly set up and run webinars for our teammates using the templates saves us time which equals money.
• Using our saved Webinar templates ensures we are keeping on brand and adding the items requested by our legal and branding teams which saves time and frustration for all involved.
• Webinars allow us to upskill our teammates faster without having to create a stand alone training. We can invite them to a hot topic webinar where they can learn, ask questions, and immediately take action on the topic.

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