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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CoSchedule Marketing Suite

    Score10 out of 10
    N/ACoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A

    Emplifi

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
    Pricing
    CoSchedule Marketing SuiteEmplifi
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CoSchedule Marketing SuiteEmplifi
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    CoSchedule Marketing SuiteEmplifi
    Considered Both Products
    CoSchedule
    No answer on this topic
    Emplifi Inc
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    76 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    63 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    80 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    51 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    63 Answers
    Features
    CoSchedule Marketing SuiteEmplifi
    Content Creation
    Comparison of Content Creation features of CoSchedule Marketing Suite and Emplifi
    Feature
    CoSchedule Marketing Suite
    7.3
    1 Ratings
    7% below category average
    Emplifi
    -
    Ratings
    Ideation5.01 Ratings00 Ratings
    Content collaboration7.01 Ratings00 Ratings
    Content calendar10.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of CoSchedule Marketing Suite and Emplifi
    Feature
    CoSchedule Marketing Suite
    10.0
    1 Ratings
    25% above category average
    Emplifi
    -
    Ratings
    Content distribution10.01 Ratings00 Ratings
    Content promotion10.01 Ratings00 Ratings
    Content automation10.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of CoSchedule Marketing Suite and Emplifi
    Feature
    CoSchedule Marketing Suite
    10.0
    1 Ratings
    30% above category average
    Emplifi
    -
    Ratings
    Closed-loop tracking and reporting10.01 Ratings00 Ratings
    Content performance analytics10.01 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of CoSchedule Marketing Suite and Emplifi
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Emplifi
    6.4
    7 Ratings
    18% below category average
    Boolean keyword searches00 Ratings6.75 Ratings
    Filtering out noise/spam00 Ratings6.46 Ratings
    Sentiment analysis00 Ratings5.55 Ratings
    Broad channel coverage00 Ratings7.07 Ratings
    Publishing
    Comparison of Publishing features of CoSchedule Marketing Suite and Emplifi
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Emplifi
    7.3
    8 Ratings
    11% below category average
    Content planning and scheduling00 Ratings7.38 Ratings
    Audience targeting00 Ratings7.07 Ratings
    Content optimization00 Ratings7.38 Ratings
    Workflow management00 Ratings7.67 Ratings
    Engagement
    Comparison of Engagement features of CoSchedule Marketing Suite and Emplifi
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Emplifi
    7.3
    7 Ratings
    11% below category average
    Automated routing and prioritization00 Ratings7.37 Ratings
    Customer interaction histories00 Ratings8.25 Ratings
    Bulk actions00 Ratings6.46 Ratings
    Marketing
    Comparison of Marketing features of CoSchedule Marketing Suite and Emplifi
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Emplifi
    7.6
    6 Ratings
    1% below category average
    Lead generation00 Ratings8.01 Ratings
    Content marketing00 Ratings7.66 Ratings
    Paid media management00 Ratings7.74 Ratings
    Campaigns and promotions00 Ratings7.34 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of CoSchedule Marketing Suite and Emplifi
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Emplifi
    5.8
    8 Ratings
    36% below category average
    Twitter00 Ratings6.18 Ratings
    Facebook00 Ratings7.98 Ratings
    LinkedIn00 Ratings4.17 Ratings
    Google+00 Ratings8.01 Ratings
    Instagram00 Ratings7.38 Ratings
    Pinterest00 Ratings3.25 Ratings
    YouTube00 Ratings3.95 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of CoSchedule Marketing Suite and Emplifi
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Emplifi
    6.4
    8 Ratings
    19% below category average
    Campaign success analytics00 Ratings7.07 Ratings
    Real-time tracking00 Ratings6.78 Ratings
    Competitor analysis00 Ratings5.57 Ratings
    Account management
    Comparison of Account management features of CoSchedule Marketing Suite and Emplifi
    Feature
    CoSchedule Marketing Suite
    -
    Ratings
    Emplifi
    6.7
    8 Ratings
    16% below category average
    Role-based user permissions & privileges00 Ratings7.38 Ratings
    Mobile access00 Ratings6.15 Ratings
    Best Alternatives
    CoSchedule Marketing SuiteEmplifi
    Small Businesses
    Contently
    Score9.9 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Optimizely Content Marketing Platform
    Score6.8 out of 10
    Vista Social
    Score9.6 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CoSchedule Marketing SuiteEmplifi
    Likelihood to Recommend
    10.0
    (11 ratings)
    9.2
    (110 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (6 ratings)
    Usability
    10.0
    (1 ratings)
    8.3
    (36 ratings)
    Support Rating
    9.0
    (2 ratings)
    7.8
    (43 ratings)
    Online Training
    -
    (0 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    User Testimonials
    CoSchedule Marketing SuiteEmplifi
    Likelihood to Recommend
    CoSchedule
    CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
    Incentivized
    Read full review
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Pros
    CoSchedule
    • Best time to post is great at updating to when we get the most engagement by platform
    • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
    • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
    Incentivized
    Read full review
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Cons
    CoSchedule
    • The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
    • Social media scheduling exists, but we do run into publishing errors more often then we'd like.
    • Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.
    Incentivized
    Read full review
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Likelihood to Renew
    CoSchedule
    No answers on this topic
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
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    Usability
    CoSchedule
    The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
    Incentivized
    Read full review
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
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    Support Rating
    CoSchedule
    I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
    Incentivized
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    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
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    Online Training
    CoSchedule
    No answers on this topic
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Implementation Rating
    CoSchedule
    No answers on this topic
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Alternatives Considered
    CoSchedule
    CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
    Incentivized
    Read full review
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Return on Investment
    CoSchedule
    • It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
    • By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
    • By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.
    Incentivized
    Read full review
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    ScreenShots

    CoSchedule Marketing Suite Screenshots

    Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.