Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly helps the user to innovate and enhance products to provide personalized and customized customer experiences, and meet key business and revenue goals. Countly empowers companies of any size or location to grow their business by helping them securely process billions of…
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Google Analytics 360 (discontinued)
Score 8.3 out of 10
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Google Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.
$150,000
Up to 1 Billion hits/month
Pricing
Countly
Google Analytics 360 (discontinued)
Editions & Modules
Countly Enterprise Edition
Personalized Plans
per month per data point
Countly Community Edition
Free Forever
Google Analytics Premium
$150,000
Up to 1 Billion hits/month
Google Analytics
Free
Offerings
Pricing Offerings
Countly
Google Analytics 360 (discontinued)
Free Trial
Yes
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Customizable, with free Community Edition (free forever) and free Enterprise Edition trial (free for 1 Month).
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More Pricing Information
Community Pulse
Countly
Google Analytics 360 (discontinued)
Considered Both Products
Countly
Verified User
Analyst
Chose Countly
Google Analytics is a big giant and Countly has impressed me with its features. I say well done.
Whether you're planning to include it into a website or a mobile application, this arrangement is simple to implement. The best feature has to be its superb "division," which allows you to delve deeper into your data without using SQL-like queries. On Ubuntu, the free "group version" can act organically aided.
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
Open-source and Self-hosted - Countly can be completely self-hosted, which makes it really easy to offset costs of a competing service like Segment or Mixpanel for early-stage companies.
A large number of SDKs and platform support - Countly provides fairly comprehensive support for mobile applications and general tracking. As a result, it's pretty easy to create comprehensive tracking of events for any company.
Custom queries, access to data - You have instant access to data and extensive customizability which makes this platform fairly easy to use for any purpose of user and market tracking.
It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Countly have two main elements that make it the better option. First is open sourced so you can edit with code new options and new events, also you can use a variety of plugins depending of the necessities of the users and the objectives of every analysis. The second characteristic is that is very easy to use and even if is open source and the code could seem complex everything is very intuitive.
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.