Creatio vs. Pipedrive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Creatio
Score 9.3 out of 10
N/A
Creatio offers an agentic CRM and workflow platform. Its offerings include Creatio Studio, a no-code agentic platform to build applications and AI agents with natural language and visual designers, and a CRM suite with embedded AI agents across Creatio Marketing, Sales, and Service. The platform also includes industry workflows across 19 verticals and a range of marketplace add-ons. Creatio products can be purchased separately or as a unified CRM solution to…
$25
per month per user
Pipedrive
Score 8.6 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month per seat
Pricing
CreatioPipedrive
Editions & Modules
Growth
$25
per month per user
Enterprise
$55
per month per user
Unlimited
$85
per month per user
Essential
$24
per month per seat
Advanced
$49
per month per seat
Professional
$69
per month per seat
Power
$79
per month per seat
Enterprise
$129
per month per seat
Offerings
Pricing Offerings
CreatioPipedrive
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCreatio Sales, Creatio Marketing, and Creatio Service are available as add-ons for $15 per month, per user. Creatio AI is included in every tier of the Creatio platform (Growth, Enterprise, and Unlimited). Creatio AI starts at $5,000 per yearMonthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
CreatioPipedrive
Considered Both Products
Creatio
Chose Creatio
Salesforce CMS, ClientTrack by Eccovia, CaseWorthy and Penelope
Chose Creatio
Creatio was both more affordable and easier to customize than Salesforce, if slightly less robust, and represented an easy decision when we made the switch.
Chose Creatio
We previously used Salesforce as our CRM. While it has great functionality, we found it to be cost prohibitive to always require consultants to configure and update as our business needs or processes changed. No other platform reviewed ticked as many boxes as we needed in its …
Chose Creatio
Creatio is miles ahead of Infor - now, looking back on Infor, it seems very dated and restricted. I love how you can work things out and change things yourself in Creatio. And if things are a bit more complicated, you have your dedicated team person to help you. We have …
Chose Creatio
Although we haven't totally removed Oracle CX Sales, it's less effective due to its outdated sales marketing capabilities unlike Creatio, which offers robust tools at a lower cost.
Chose Creatio
Sure, the low code approach is eating the world and [is] a powerful feature in this CRM. But training time and time for implementation could be much [longer] than expected.
Chose Creatio
We selected Creatio because it's the most optimal system for our current business requirements and their further scale [development]. Also, we valued the support of the vendor and the big community of implement teams.
Chose Creatio
One-stop-shop for your sales and service needs
Chose Creatio
[Creatio is] more flexible and much more economical.
Chose Creatio
Creatio provides powerful features at an affordable cost. It is easy to customize and set up. The user interface is intuitive. It is possible to set up business rules with an easy interface without writing code. The basic setup can be performed by a business user, without …
Chose Creatio
I had used this as an intern, didn't work much on it.
Chose Creatio
Creatio is much faster and more configurable than Salesforce. The first thing that I noticed when migrating from Salesforce to Creatio was how few clicks it took to record activity or create a new task. Similarly, the page loading speed is so much faster which saves me hours …
Chose Creatio
We selected Creatio to replace Hubspot because it was a better fit for our objectives.
Chose Creatio
For this customer, I've been choosing among AmoCRM, Insightly, Bitrix24, Zoho Bigin (and CRM) and many others. The choice of Creatio was predicted mostly by the fact, that the company was using Terrasoft CRM previously. So it was a safe decision and choice to have the same …
Chose Creatio
The system’s UI, rich functionality, and a great potential for scalability made the system stand out among other vendors. It is a fully-fledged solution that allowed us to work with customer data way more efficiently and improve our processes on a regular basis.
Chose Creatio
The user-friendliness of Creatio was a big selling point along with the low-code initiatives, both of which were important to our business. With Salesforce, unlimited wasn't really unlimited. You couldn't deploy an on-site instance and the overall cost of the system far …
Chose Creatio
Creatio stood out from other vendors in terms of both the system’s usability and robustness. We were impressed by the flexibility of customization that the system provides. On top of that, Creatio’s technical support is always very quick to respond and helpful.
Pipedrive
Chose Pipedrive
Salesforce is more complex, visually Pipedrive is easier to look at at a glance to see where your opportunities fall in the stages in your funnel; whereas salesforce is not as visually appealing. Pipedrive is better for smaller businesses and more price effective than some of …
Chose Pipedrive
Hubspot is more complex with more functionality, Pipedrive is easier and more straightforward to use.
Chose Pipedrive
Much easier setup and use on basic level.
Chose Pipedrive
The reporting tools with Pipedrive are immensely more advanced and customizable than Clio Grow. We are able to adjust and tweak the reports to make sense for our firm specifically whereas with Clio Grow, you were sort of stuck with the default reports. Pipedrive beats Clio Grow …
Chose Pipedrive
Asana is much better for task management and to-do lists. Also, it has a great calendar feature.
Chose Pipedrive
Overall compared to SFDC and other CRM tools Pipedrive stacks up very well when it comes to ease of use and usability. It needs a bit better more robust reporting compared to some of the other tools. But for the cost and value provides I'd rank Pipedrive very highly in …
Chose Pipedrive
Pipedrive has a simpler interface and focuses on sales initiatives rather than digital marketing efforts which is something that our sales team needs. Pipedrive offers a good level of flexibility when it comes to customizations and they are always open to adding new features.
Chose Pipedrive
Pipedrive has an excellent UI, email tracking features, and the ability to display contact information and notes about each individual. It allows us to integrate other systems with a high degree of automation, which is crucial to our workflow. Easy to pick up and use, with …
Chose Pipedrive
We switched from Microsoft Dynamics to Pipedrive because Pipedrive was more cost effective and gave us more control over the custom fields we could make that applied directly to our company. It also was a much easier software to navigate and the sales team was using it a lot …
Chose Pipedrive
Pipedrive's integrations are so much better. Pipedrive has a much better user interface, the email tracking functionality is very handy, Pipedrive has a better interface in displaying people's contact details and our notes on them, and most importantly, Pipedrive allows us to …
Chose Pipedrive
It is easier to use and more specific. I think HubSpot has a lot and can be overwhelming or confusing at the start. It is cheaper, and the automation is easier to configure. I think it is a better option to start with Pipedrive software. Try it and check for yourself.
Chose Pipedrive
Pipedrive is less complex and far more affordable. It is missing some of the marketing tools (email marketing, adspend tracking, etc.) But for a small team this tool is far superior. It cuts out the fluff and focuses on helping you manage a pipeline. And the cost is a million …
Chose Pipedrive
Better integrations, dashboards, reporting, and tasks
Chose Pipedrive
The difference between this CMR software and similar ones is that Pipedrive is much more complete in terms of features that can be exercised in different job roles such as consulting, human resources management and marketing.
Chose Pipedrive
Pipeline Deals - prior to Pipedrive we tested Pipeline Deals. these two products are similar as in they are made for small/mid-sized businesses. We felt that Pipedrive was more intuitive and easier for our companies needs. The deal tracking was a real decision-maker for us. …
Chose Pipedrive
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back …
Chose Pipedrive
Pipedrive is much more intuitive, fast, easy to understand and to keep tracking, BUT, it's not as customizable, as good for marketing automation, it doesn't use AI. Salesforce was the most customizable CRM I ever used, that was amazing, we could adapt to every business, but the …
Chose Pipedrive
I have not used products similar to Pipedrive.
Chose Pipedrive
Pipedrive stands ahead of SugarCRM in its ease of use, its simplicity and zero overhead information that is not needed in order to manage your leads. Pipedrive is our preferred tool since it has everything you would really need is a pretty simple, clean, and easy to use and …
Chose Pipedrive
Pipedrive was being used by a sister company and recommended. Not sure how a one on one trial would go. I like Outlook for email and Pipedrive is weak when synching with Outlook
Chose Pipedrive
Pipedrive is extremely lightweight, but extremely powerful as you get deeper into it. My 61 year old father will use it, when he won't even use email on desktop. Pipedrive is inexpensive and easy to adopt. It's also easy to adapt, adding custom fields, deal stages, and other …
Chose Pipedrive
Pipedrive is extremely simple with the pipeline management, but more time-consuming than necessary for even simpler tasks like browsing through contacts or organizations, and especially making changes to those contacts or organizations. If they were able to make it so that you …
Chose Pipedrive
Pipedrive is nowhere near as capable as Salesforce, but it's also much easier to manage. I think of Pipedrive as a simple version CRM that is good for managing inbound lead's interests in an organized way. When you have a larger sales structure with different components and …
Chose Pipedrive
Pipedrive was the best option for our company because the price is right for a small company! Before Pipedrive, we were just tracking sales in excel spreadsheets, and Pipedrive I believe is the next best step if you want to graduate from spreadsheets, but not take your company …
Features
CreatioPipedrive
Low-Code Development
Comparison of Low-Code Development features of Product A and Product B
Creatio
8.5
Ratings
3% below category average
Pipedrive
-
Ratings
Platform Security8.00 Ratings00 Ratings
Platform User Management9.00 Ratings00 Ratings
Reusability9.00 Ratings00 Ratings
Platform Scalability8.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Creatio
-
Ratings
Pipedrive
7.9
Ratings
1% above category average
Customer data management / contact management00 Ratings8.70 Ratings
Workflow management00 Ratings7.70 Ratings
Territory management00 Ratings6.50 Ratings
Opportunity management00 Ratings8.30 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.80 Ratings
Contract management00 Ratings8.30 Ratings
Quote & order management00 Ratings7.30 Ratings
Interaction tracking00 Ratings8.50 Ratings
Channel / partner relationship management00 Ratings7.10 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Creatio
-
Ratings
Pipedrive
2.9
Ratings
91% below category average
Case management00 Ratings4.70 Ratings
Call center management00 Ratings1.10 Ratings
Help desk management00 Ratings3.10 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Creatio
-
Ratings
Pipedrive
7.5
Ratings
3% below category average
Lead management00 Ratings7.50 Ratings
Email marketing00 Ratings7.60 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Creatio
-
Ratings
Pipedrive
6.7
Ratings
14% below category average
Task management00 Ratings7.80 Ratings
Billing and invoicing management00 Ratings4.10 Ratings
Reporting00 Ratings8.20 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Creatio
-
Ratings
Pipedrive
7.8
Ratings
2% above category average
Forecasting00 Ratings7.70 Ratings
Pipeline visualization00 Ratings8.20 Ratings
Customizable reports00 Ratings7.50 Ratings
Customization
Comparison of Customization features of Product A and Product B
Creatio
-
Ratings
Pipedrive
6.4
Ratings
18% below category average
Custom fields00 Ratings8.50 Ratings
Custom objects00 Ratings8.50 Ratings
Scripting environment00 Ratings1.00 Ratings
API for custom integration00 Ratings7.60 Ratings
Security
Comparison of Security features of Product A and Product B
Creatio
-
Ratings
Pipedrive
6.7
Ratings
23% below category average
Single sign-on capability00 Ratings6.10 Ratings
Role-based user permissions00 Ratings7.20 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Creatio
-
Ratings
Pipedrive
1.1
Ratings
149% below category average
Social data00 Ratings1.10 Ratings
Social engagement00 Ratings1.10 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Creatio
-
Ratings
Pipedrive
3.6
Ratings
71% below category average
Marketing automation00 Ratings3.60 Ratings
Compensation management00 Ratings3.50 Ratings
Platform
Comparison of Platform features of Product A and Product B
Creatio
-
Ratings
Pipedrive
8.2
Ratings
7% above category average
Mobile access00 Ratings8.20 Ratings
Best Alternatives
CreatioPipedrive
Small Businesses
Stackby
Stackby
Score 8.8 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Quixy
Quixy
Score 9.9 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
AppSheet
AppSheet
Score 8.2 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CreatioPipedrive
Likelihood to Recommend
8.1
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
8.0
(0 ratings)
Usability
9.0
(0 ratings)
9.0
(0 ratings)
Availability
9.1
(0 ratings)
8.2
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
8.5
(0 ratings)
Online Training
8.2
(0 ratings)
-
(0 ratings)
Implementation Rating
9.6
(0 ratings)
8.2
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
CreatioPipedrive
Likelihood to Recommend
Creatio is well suited in following scenarios: Complex Business process modelling and automation, Low code No code development which is best for efficient timelines, customized reporting and dashboarding, seamless integration with other technologies. Scenarios where Creatio is less appropriate: Solutions which require high cutomizations on the frontend side as this can be done by javascript modifications but it increases the load on the page and slows it down.
Read full review
Pipedrive's lead management features are top-notch, particularly the ability to automate email correspondence and receive alerts when necessary. It has an excellent pipeline, opportunity management, and sales automation without coding: —Exceptional cost-effectiveness. —User-friendliness. —Usability. —Top-notch search filter. However, its speed could be increased because adding new actions requires numerous taps and swipes.
Read full review
Pros
  • Creatio's client success team is super. The team is collaborative, solution-oriented, and client-driven. We have weekly meetings with the team. They show up prepared with solutions/ideas to business requests and they are clearly engaged.
  • Creatio's infrastructure team has been critical to our ability to execute our cloud strategy. They have worked with us to set up our testing and production environments within Azure, assisted in testing, and are responsive and flexible to our unique requirements.
  • Creatio has been very flexible to requests for customization. We have taken their low-code out-of-the-box solution and "Ringlerized" it. The benefit for us is an application that meets our niche business needs.
Read full review
  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
Read full review
Cons
  • When we started using Creatio in 2022 the new user interface had just been released and did not include all the features we needed; however, we used a more classic user interface and were still satisfied with the results.
  • The ability to capture a digital signature directly within the application was missing in the base system; however, Creatio connected us with a partner that provided a solution for this specific situation.
Read full review
  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
Read full review
Likelihood to Renew
We have always used a CRM and Creatio has proven to be much more effective in meeting our needs than our previous provider. Its customizability will allow us to adapt this product as our business may change in the future.
Read full review
Unless I find something better...
Read full review
Usability
It's very user friendly, at least to me ;-) No downtime, quick with updates, lot's op possibilities and options to explore and work with. I also realy like to use the Creatio Academy, it's a bit much but in this case less is more is the opposite: the more the better
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There is a learning curve that caused a slow adoption but overall the UI looks great and the support is helpful when there is an issue that you need to be addressed. The marketplace integrations (developed by Pipedrive) could definitely use some work as they're not as seamless as we'd hoped for!
Read full review
Reliability and Availability
Other than the daily maintenance window where the server may be inaccessible for a few minutes, there have been no issues with accessing our Creatio site. The daily maintenance window is outside normal business hours so it does not affect our Users - just myself when I am looking to implement changes.
Read full review
No answers on this topic
Performance
Some Users have reported slow responses from the server at times which seems to be localized. Users are based across four different time zones and the issue is intermittent.
Read full review
No answers on this topic
Support Rating
Creatio support is generally very responsive and often responds much faster than the expected SLAs. We have very rarely had "blocking" problems when creating new applications or features, and in all cases, Creatio has been able to help us or direct us to a solution. Overall, we are very satisfied with their support.
Read full review
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
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Online Training
Most of the roadblocks to learning were not discovered until the users were actually in the system using it on a day to day basis. Our Customer Success Manager has offered to setup additional training sessions as needed to close the gaps in our learning. Some areas which required some additional training are setting up filters, dashboards, and generating reports.
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No answers on this topic
Implementation Rating
The project manager for our implementation was great to work with and took the time to understand our business. We felt very comfortable going into the project with a reasonable scope of work to provide us with a functional version of Creatio to meet our needs. Unfortunately, we came across multiple challenges with this partner in their deliverables and timelines. Thankfully Creatio was able to provide support resources to ensure we were able to launch. We have since changed partners for our third-party support.
Read full review
Experiment is the only way to start
Read full review
Alternatives Considered
Creatio is miles ahead of Infor - now, looking back on Infor, it seems very dated and restricted. I love how you can work things out and change things yourself in Creatio. And if things are a bit more complicated, you have your dedicated team person to help you. We have Olga, who is amazing and really understands what we are trying to achieve.
Read full review
The reporting tools with Pipedrive are immensely more advanced and customizable than Clio Grow. We are able to adjust and tweak the reports to make sense for our firm specifically whereas with Clio Grow, you were sort of stuck with the default reports. Pipedrive beats Clio Grow hands down.
Read full review
Scalability
I can see the promise of how it can be customized to other aspects of our business.
Read full review
No answers on this topic
Return on Investment
  • We went from manually processing Work Orders into Invoices once a day - representing significant impact to turn around speeds - to submitting automatically in real time, eliminating a great deal of human transcription errors and freeing up a great deal of operations time
  • Custom Implementation automation in Creatio has eliminated 4-6 hours of configuration work per sale in comparison to our old manual methods
Read full review
  • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
  • We were able to integrate our calling system easily and get things going on the lead calling aspect.
  • Great multipipeline option where we were able to manage both organisations under one roof.
Read full review
ScreenShots

Creatio Screenshots

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Pipedrive Screenshots

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