TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Criteo Commerce Growth

    Score8 out of 10
    N/ACriteo Commerce Growth is a performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on Criteo's commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With cross-channel activation, deep commerce insights, and…N/A

    Pipedrive

    Score8.6 out of 10
    N/APipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.

    $24

    per month per seat

    Pricing
    Criteo Commerce GrowthPipedrive
    Editions & Modules
    No answers on this topic
    Essential
    $24
    per month per seat
    Advanced
    $49
    per month per seat
    Professional
    $69
    per month per seat
    Power
    $79
    per month per seat
    Enterprise
    $129
    per month per seat
    Offerings
    Pricing Offerings
    Criteo Commerce GrowthPipedrive
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsCriteo Commerce Growth operates on a Cost-per-click (CPC) and Cost-per-mille (CPM) model.Monthly plans are available. The Essentials monthly plan at $24 per month.
    More Pricing Information
    Community Pulse
    Criteo Commerce GrowthPipedrive
    Considered Both Products
    Criteo
    Chose Criteo Commerce Growth
    I feel Criteo had a much better tech stack and features all in one to do a wide range of things in terms of marketing ad campaigns. Also because it is a dedicated tool with a one-track focus, we found it to be a better fit for our needs at this time.
    Incentivized
    Pipedrive Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    96%
    Would buy again
    22 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    12 Answers
    95%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    96%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    89%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    80%
    Implementation went as expected
    8 Answers
    89%
    Implementation went as expected
    16 Answers
    Features
    Criteo Commerce GrowthPipedrive
    Ad Network Integration
    Comparison of Ad Network Integration features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    6.0
    27 Ratings
    20% below category average
    Pipedrive
    -
    Ratings
    Data Transfer2.926 Ratings00 Ratings
    DSP integration9.220 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    7.5
    57 Ratings
    5% below category average
    Pipedrive
    -
    Ratings
    Ad campaign creation7.354 Ratings00 Ratings
    Ad deployment5.653 Ratings00 Ratings
    Display advertising8.955 Ratings00 Ratings
    Ad display and retargeting segmentation8.350 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    7.2
    57 Ratings
    7% below category average
    Pipedrive
    -
    Ratings
    Ad dashboards8.656 Ratings00 Ratings
    Ad performance reports8.656 Ratings00 Ratings
    Ad conversion tracking4.953 Ratings00 Ratings
    Ad attribution reporting6.614 Ratings00 Ratings
    Cross-channel ad management8.01 Ratings00 Ratings
    Ad forecasting and optimization6.83 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Pipedrive
    7.9
    68 Ratings
    1% above category average
    Customer data management / contact management00 Ratings8.724 Ratings
    Workflow management00 Ratings7.821 Ratings
    Territory management00 Ratings6.514 Ratings
    Opportunity management00 Ratings8.365 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.864 Ratings
    Contract management00 Ratings8.317 Ratings
    Quote & order management00 Ratings7.314 Ratings
    Interaction tracking00 Ratings8.521 Ratings
    Channel / partner relationship management00 Ratings7.116 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Pipedrive
    2.9
    7 Ratings
    91% below category average
    Case management00 Ratings4.76 Ratings
    Call center management00 Ratings1.15 Ratings
    Help desk management00 Ratings3.16 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Pipedrive
    7.5
    49 Ratings
    3% below category average
    Lead management00 Ratings7.549 Ratings
    Email marketing00 Ratings7.613 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Pipedrive
    6.7
    67 Ratings
    14% below category average
    Task management00 Ratings7.964 Ratings
    Billing and invoicing management00 Ratings4.15 Ratings
    Reporting00 Ratings8.263 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Pipedrive
    7.8
    68 Ratings
    2% above category average
    Forecasting00 Ratings7.719 Ratings
    Pipeline visualization00 Ratings8.268 Ratings
    Customizable reports00 Ratings7.516 Ratings
    Customization
    Comparison of Customization features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Pipedrive
    6.4
    64 Ratings
    18% below category average
    Custom fields00 Ratings8.664 Ratings
    Custom objects00 Ratings8.554 Ratings
    Scripting environment00 Ratings1.04 Ratings
    API for custom integration00 Ratings7.646 Ratings
    Security
    Comparison of Security features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Pipedrive
    6.7
    62 Ratings
    23% below category average
    Single sign-on capability00 Ratings6.112 Ratings
    Role-based user permissions00 Ratings7.360 Ratings
    Social CRM
    Comparison of Social CRM features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Pipedrive
    1.1
    5 Ratings
    149% below category average
    Social data00 Ratings1.15 Ratings
    Social engagement00 Ratings1.15 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Pipedrive
    3.6
    7 Ratings
    71% below category average
    Marketing automation00 Ratings3.67 Ratings
    Compensation management00 Ratings3.54 Ratings
    Platform
    Comparison of Platform features of Criteo Commerce Growth and Pipedrive
    Feature
    Criteo Commerce Growth
    -
    Ratings
    Pipedrive
    8.2
    61 Ratings
    7% above category average
    Mobile access00 Ratings8.261 Ratings
    Best Alternatives
    Criteo Commerce GrowthPipedrive
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Magnite
    Score8 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Adobe Advertising Cloud
    Score7.8 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Criteo Commerce GrowthPipedrive
    Likelihood to Recommend
    8.4
    (58 ratings)
    8.0
    (72 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    8.0
    (3 ratings)
    Usability
    8.4
    (12 ratings)
    9.0
    (25 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.1
    (12 ratings)
    8.5
    (15 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Criteo Commerce GrowthPipedrive
    Likelihood to Recommend
    Criteo
    Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
    Incentivized
    Read full review
    Pipedrive Inc.
    Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
    Incentivized
    Read full review
    Pros
    Criteo
    • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
    • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
    • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
    • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Great visual visibility of the funnel plus easy to drag the deals across the stages
    • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
    • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
    Read full review
    Cons
    Criteo
    • I think if they had a free trial option, we would be able to better evaluate our need before signing up.
    • I wish there were more targeting features other than retargeting. Would love to target based on interests.
    • Video features are limited. Would love to see new products here.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
    • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
    • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
    Incentivized
    Read full review
    Likelihood to Renew
    Criteo
    Criteo is the only remarketing firm worth using for a retailer, in my opinion.
    Incentivized
    Read full review
    Pipedrive Inc.
    -2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
    Incentivized
    Read full review
    Usability
    Criteo
    Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
    Incentivized
    Read full review
    Pipedrive Inc.
    Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
    Incentivized
    Read full review
    Support Rating
    Criteo
    I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
    Incentivized
    Read full review
    Pipedrive Inc.
    Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
    Incentivized
    Read full review
    Implementation Rating
    Criteo
    No answers on this topic
    Pipedrive Inc.
    Experiment is the only way to start
    Read full review
    Alternatives Considered
    Criteo
    Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to Google Ads, if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
    Incentivized
    Read full review
    Pipedrive Inc.
    I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
    Incentivized
    Read full review
    Return on Investment
    Criteo
    • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
    • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
    Incentivized
    Read full review
    Pipedrive Inc.
    • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
    • We were able to integrate our calling system easily and get things going on the lead calling aspect.
    • Great multipipeline option where we were able to manage both organisations under one roof.
    Incentivized
    Read full review
    ScreenShots

    Criteo Commerce Growth Screenshots

    Screenshot of where to select a campaign type.Screenshot of the interface to manage ad sets.Screenshot of where to choose display or video.Screenshot of where to configure a plan and run a forecast.Screenshot of the interface to create a custom report.Screenshot of Criteo powered audiences.

    Pipedrive Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot