What users are saying about
35 Ratings
28 Ratings
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Score 9.3 out of 100
35 Ratings
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Score 8.3 out of 100

Attribute Ratings

  • Critical Mention is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
  • Talkwalker is rated higher in 1 area: Usability

Likelihood to Recommend

9.2

Critical Mention

92%
20 Ratings
8.4

Talkwalker

84%
13 Ratings

Likelihood to Renew

10.0

Critical Mention

100%
7 Ratings
9.1

Talkwalker

91%
1 Rating

Usability

9.0

Critical Mention

90%
2 Ratings
9.1

Talkwalker

91%
1 Rating

Availability

8.0

Critical Mention

80%
2 Ratings

Talkwalker

N/A
0 Ratings

Performance

Critical Mention

N/A
0 Ratings
9.0

Talkwalker

90%
2 Ratings

Support Rating

10.0

Critical Mention

100%
2 Ratings
7.9

Talkwalker

79%
8 Ratings

Implementation Rating

10.0

Critical Mention

100%
2 Ratings

Talkwalker

N/A
0 Ratings

Likelihood to Recommend

Critical Mention

Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
Tom McGuire | TrustRadius Reviewer

Talkwalker

Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
Anonymous | TrustRadius Reviewer

Pros

Critical Mention

  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
Anonymous | TrustRadius Reviewer

Talkwalker

  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
Jeremy Cowles | TrustRadius Reviewer

Cons

Critical Mention

  • I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
  • One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
  • Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
Jerry Kambic | TrustRadius Reviewer

Talkwalker

  • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
  • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
Anonymous | TrustRadius Reviewer

Pricing Details

Critical Mention

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

Talkwalker

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Critical Mention

Critical Mention 10.0
Based on 7 answers
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Anonymous | TrustRadius Reviewer

Talkwalker

Talkwalker 9.1
Based on 1 answer
Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
Philippe Sadron | TrustRadius Reviewer

Usability

Critical Mention

Critical Mention 9.0
Based on 2 answers
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Lyla Shaibi | TrustRadius Reviewer

Talkwalker

Talkwalker 9.1
Based on 1 answer
Despite all the functionalities available on the platform, I never felt overwhelmed or confused
Philippe Sadron | TrustRadius Reviewer

Performance

Critical Mention

No score
No answers yet
No answers on this topic

Talkwalker

Talkwalker 9.0
Based on 2 answers
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
Nathan Richardson | TrustRadius Reviewer

Support Rating

Critical Mention

Critical Mention 10.0
Based on 2 answers
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Jerry Kambic | TrustRadius Reviewer

Talkwalker

Talkwalker 7.9
Based on 8 answers
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
Anonymous | TrustRadius Reviewer

Implementation Rating

Critical Mention

Critical Mention 10.0
Based on 2 answers
Critical Mention implementation was easy and fast. Their support and training were awesome.
Jerry Kambic | TrustRadius Reviewer

Talkwalker

No score
No answers yet
No answers on this topic

Alternatives Considered

Critical Mention

Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
Anonymous | TrustRadius Reviewer

Talkwalker

I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
Ksenia Newton | TrustRadius Reviewer

Return on Investment

Critical Mention

  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Keith Wald | TrustRadius Reviewer

Talkwalker

  • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
  • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
  • Using the paid version would help delve into even more insights for your business.
Anonymous | TrustRadius Reviewer

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