Crowdbabble vs. Parse.ly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crowdbabble
Score 6.0 out of 10
N/A
Crowdbabble is a social media analytics platform built for marketers. It includes features for activity measurement, competitor benchmarks, and engagement optimization.
$21
per month
Parse.ly
Score 8.9 out of 10
N/A
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
$499
per month
Pricing
CrowdbabbleParse.ly
Editions & Modules
Professional
$21
per month
Business
$42
per month
Enterprise
$83
per month
No answers on this topic
Offerings
Pricing Offerings
CrowdbabbleParse.ly
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
User Ratings
CrowdbabbleParse.ly
Likelihood to Recommend
8.0
(1 ratings)
9.1
(77 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(25 ratings)
Usability
-
(0 ratings)
8.9
(28 ratings)
Support Rating
-
(0 ratings)
8.1
(59 ratings)
User Testimonials
CrowdbabbleParse.ly
Likelihood to Recommend
Crowdbabble, Inc.
You can evaluate and solve problems connected to clients' social accounts in real time. You are able to show not only the issue but why something is an issue in the first place. The benefit is that our clients are fully informed and aware of our transparency.
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Parse.ly
For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
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Pros
Crowdbabble, Inc.
  • You are able to come up with engaging content that appeals to social followers. This helps increase the organic reach of our clients on their social channels.
  • Reports are really customizable, easy to share with clients.
  • Tremendous customer support. I had a skype call with the founder!
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Parse.ly
  • Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
  • Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
  • Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
  • Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
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Cons
Crowdbabble, Inc.
  • Pinterest support is lacking, could be more robust.
  • Reports could offer more customization, sometimes elementary.
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Parse.ly
  • Needs better social tracking, what post/group is generating traffic rather than just which platform.
  • Scheduled email reports could provide more context, similar to what's available on a site's landing page.
  • The overlay function is very limited and even more temperamental, not a valuable tool.
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Likelihood to Renew
Crowdbabble, Inc.
No answers on this topic
Parse.ly
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
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Usability
Crowdbabble, Inc.
No answers on this topic
Parse.ly
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
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Support Rating
Crowdbabble, Inc.
No answers on this topic
Parse.ly
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
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Alternatives Considered
Crowdbabble, Inc.
Buzzsumo shows you the most shared links and key influencers for any topic or website. Crowdbabble is more about overall account health and reporting.
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Parse.ly
We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.
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Return on Investment
Crowdbabble, Inc.
  • It can be seen as redundant to the in-house reporting done by most of the social platforms.
  • Its enterprise costs more than some clients might be willing to cover.
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Parse.ly
  • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
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