What users are saying about
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
41 Ratings
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Iterable

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.4 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    6.3

    Iterable

    63%
    Iterable ranks higher in 8/8 features

    WYSIWYG email editor

    N/A
    0 Ratings
    6.2
    62%
    17 Ratings

    Dynamic content

    N/A
    0 Ratings
    5.5
    55%
    18 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    5.9
    59%
    18 Ratings

    A/B testing

    N/A
    0 Ratings
    6.5
    65%
    20 Ratings

    Mobile optimization

    N/A
    0 Ratings
    5.9
    59%
    17 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    6.9
    69%
    28 Ratings

    List management

    N/A
    0 Ratings
    6.0
    60%
    20 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.3
    73%
    17 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    5.1

    Iterable

    51%
    Iterable ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    5.0
    50%
    19 Ratings

    Standard reports

    N/A
    0 Ratings
    5.2
    52%
    19 Ratings

    Custom reports

    N/A
    0 Ratings
    5.0
    50%
    17 Ratings

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    7.0

    Iterable

    70%
    Iterable ranks higher in 3/3 features

    API

    N/A
    0 Ratings
    6.5
    65%
    17 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    6.7
    67%
    13 Ratings

    Customizability

    N/A
    0 Ratings
    7.7
    77%
    16 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.8

    Customer.io

    98%
    8 Ratings
    6.7

    Iterable

    67%
    21 Ratings

    Usability

    Customer.io

    N/A
    0 Ratings
    1.0

    Iterable

    10%
    1 Rating

    Support Rating

    Customer.io

    N/A
    0 Ratings
    1.0

    Iterable

    10%
    1 Rating

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Jasmine Reyes | TrustRadius Reviewer

    Iterable

    I
    would highly recommend Iterable especially if you are a large enterprise
    company with unlimited resources and are willing to get lots of customization
    done. However, to be honest, if you are a small business then I wouldn’t highly
    recommend Iterable to you because in my opinion, it fits well in a larger
    company. Also,
    I think that Iterable is a great software for B2C companies who are looking to
    focus on improving their retention using cross-channel messaging.
    Bella Castilla | TrustRadius Reviewer

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Santiago Valdés | TrustRadius Reviewer

    Iterable

    • I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
    • Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
    • Iterable was easy to get started with because of its Segment.com integration.
    Tim Noetzel | TrustRadius Reviewer

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Joel McLean | TrustRadius Reviewer

    Iterable

    • Workflow webhooks have limited customization and data options
    • Custom events are great for segmentation and workflow triggers, but unusable to personalize an email based on past custom events.
    • No rate limiting on webhooks. Easy to bring down a third party vendor if processing a list.
    Jason Paddock | TrustRadius Reviewer

    Pricing Details

    Customer.io

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $150 per month

    Customer.io Editions & Modules

    Additional Pricing Details
    Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

    Iterable

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $500 per month

    Iterable Editions & Modules

    Edition
    Iterable$5001
    1. per month
    Additional Pricing Details
    Pricing based on size of customer's user list and messages sent.

    Usability

    Customer.io

    No score
    No answers yet
    No answers on this topic

    Iterable

    Iterable 1.0
    Based on 1 answer
    Our implementation failed, so I can only give this a zero.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Customer.io

    No score
    No answers yet
    No answers on this topic

    Iterable

    Iterable 1.0
    Based on 1 answer
    Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Customer.io

    Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
    Sean Anderson | TrustRadius Reviewer

    Iterable

    Iterable is right up there with any other brand I have used in my role as a cx service representative and escalations agent. The flow is smooth and easy to use. Everything you need is all labeled clearly and resolution methods are obvious and not much walk through is needed
    Fallon Penrod | TrustRadius Reviewer

    Return on Investment

    Customer.io

    • Fast testing for new products to specific groups. It saves a lot of time and money.
    • Removed workload from marketing = more time to make it better.
    • Better contact with specific groups, seeing a increase in sales because of this.
    Mike Koolwijk | TrustRadius Reviewer

    Iterable

    • Hit or miss - our old ESP had a rock solid shared IP pool and sending domains that we were able to use so we never really had to worry about deliverability. Unfortunately it was sunsetted (bronto) and we've had a negative impact on ROI having to move things over but its not necessarily a direct reflection of Iterable hurting our ROI, just the nature of the situation.
    Anonymous | TrustRadius Reviewer

    Screenshots

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