Customer.io vs Iterable

• Workflow building and management.
• Extremely flexible and integrates easily with other services.
• Solid email builder.
• Webhook makes it easy to send and receive data in event-driven contexts.
• Support for liquid makes highly detailed personalization possible in every message.

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• What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
• I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
• Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.

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• I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
• One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)

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• UI needs a lot of work. There are certain things (like changing a user's email address) that are needlessly complicated and frustrating.
• The WYSIWYG editor is not as easy or intuitive to use as it should be. We have had to come up with some unusual workarounds for tasks that should be simple and straightforward.
• In the WYSIWYG, certain actions have different results when repeated in exactly the same way. It can be very glitchy at times.

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• Fast testing for new products to specific groups. It saves a lot of time and money.
• Removed workload from marketing = more time to make it better.
• Better contact with specific groups, seeing a increase in sales because of this.

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• Terrible ROI--will end up paying for the year but only used it for a couple of months because it was too hard to get it to do what I wanted it to do
• Time suck--spent a ridiculous amount of time on things like validating through AWS to make the click tracking work; no other email company has required that before

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