What users are saying about
15 Ratings
20 Ratings
15 Ratings
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Score 9.3 out of 100
20 Ratings
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Score 2.7 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Iterable

Iterable is a great tool for B2C companies looking to focus on increasing retention using cross-channel messaging. If you want to keep your users coming back and increase revenue, Iterable makes experimenting a breeze. However, if you're focused on enterprise B2B or scenarios where rapid experimentation isn't possible, Iterable is probably overkill.
Tim Noetzel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Iterable
1.9
WYSIWYG email editor
Customer.io
6.6
Iterable
2.2
Dynamic content
Customer.io
8.6
Iterable
1.8
Ability to test dynamic content
Customer.io
8.6
Iterable
1.6
A/B testing
Customer.io
7.9
Iterable
1.8
Mobile optimization
Customer.io
10.0
Iterable
1.6
Email deliverability reporting
Customer.io
7.7
Iterable
3.0
List management
Customer.io
10.0
Iterable
1.6
Triggered drip sequences
Customer.io
9.5
Iterable
1.5

Reporting & Analytics

Customer.io
5.9
Iterable
1.2
Dashboards
Customer.io
5.4
Iterable
1.2
Standard reports
Customer.io
5.4
Iterable
1.2
Custom reports
Customer.io
7.0
Iterable
1.1

Platform & Infrastructure

Customer.io
Iterable
2.5
API
Customer.io
Iterable
1.2
Role-based workflow & approvals
Customer.io
Iterable
1.2
Customizability
Customer.io
Iterable
5.1

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Iterable

  • What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I like the great customer success team that is always helping us.
  • I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving.
  • Finally, the upper management and when in need being available to get in a discussion about any further needs we might have.
Raja Datta | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Iterable

  • UI needs a lot of work. There are certain things (like changing a user's email address) that are needlessly complicated and frustrating.
  • The WYSIWYG editor is not as easy or intuitive to use as it should be. We have had to come up with some unusual workarounds for tasks that should be simple and straightforward.
  • In the WYSIWYG, certain actions have different results when repeated in exactly the same way. It can be very glitchy at times.
Anonymous | TrustRadius Reviewer

Usability

Customer.io

No score
No answers yet
No answers on this topic

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed, so I can only give this a zero.
Anonymous | TrustRadius Reviewer

Support Rating

Customer.io

No score
No answers yet
No answers on this topic

Iterable

Iterable 1.0
Based on 1 answer
Our implementation failed and their sales engineer lied to us about how Iterable works, so this absolutely deserves a zero.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Iterable

I've only used 2-3 email platforms before Iterable, but Iterable is leaps and bounds ahead of the curve. While Iterable is a relatively new company, and has some things to improve upon, I have no major qualms with the business. The majority of my work os spent setting up emails and looking up data in Iterable, so overall, I'd say I'm happy.
Jess Davis | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Iterable

  • Terrible ROI--will end up paying for the year but only used it for a couple of months because it was too hard to get it to do what I wanted it to do
  • Time suck--spent a ridiculous amount of time on things like validating through AWS to make the click tracking work; no other email company has required that before
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Iterable

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Iterable Editions & Modules

Edition
Iterable$5001
  1. per month
Additional Pricing Details
Pricing based on size of customer's user list and messages sent.

Rating Summary

Likelihood to Recommend

Customer.io
9.0
Iterable
1.2

Usability

Customer.io
Iterable
1.0

Support Rating

Customer.io
Iterable
1.0

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