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Cvent Event Management vs. Salesforce Agentforce Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cvent Event Management

    Score9 out of 10
    N/ACvent is a cloud-based enterprise event management company offering software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, email marketing, and attendee engagement. Cvent's suite of products automate and simplify the planning process to maximize the impact of events. Cvent provides hoteliers with an integrated platform, enabling properties to increase business demand through targeted advertising…N/A

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Cvent Event ManagementAgentforce Marketing
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Cvent Event ManagementAgentforce Marketing
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Cvent Event ManagementAgentforce Marketing
    Considered Both Products
    Cvent
    Chose Cvent Event Management
    We will be integrating and looking forward to see how they work together.
    Incentivized
    Chose Cvent Event Management
    We are not sure how other systems stack up, but we chose Cvent because I used at my previous job and bought the subscription as soon as I started my new job. We are always increasing our efforts and Cvent has helped facilitate this. We really appreciate it! Thank you.
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    277 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    221 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    273 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    176 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    184 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    Cvent Event ManagementAgentforce Marketing
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    7.3
    84 Ratings
    17% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Responsive Design for Web Access7.281 Ratings00 Ratings
    Mobile Application7.984 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile6.879 Ratings00 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    7.9
    76 Ratings
    6% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Calendar integration8.058 Ratings00 Ratings
    Meeting initiation7.553 Ratings00 Ratings
    Integrates with social media7.149 Ratings00 Ratings
    Record meetings / events7.744 Ratings00 Ratings
    Slideshows7.836 Ratings00 Ratings
    Event registration9.278 Ratings00 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    8.2
    66 Ratings
    2% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Live chat8.855 Ratings00 Ratings
    Audience polling7.768 Ratings00 Ratings
    Q&A8.267 Ratings00 Ratings
    Online Events Security
    Comparison of Online Events Security features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    7.6
    78 Ratings
    12% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    User authentication7.775 Ratings00 Ratings
    Participant roles & permissions7.976 Ratings00 Ratings
    Confidential attendee list7.370 Ratings00 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    8.9
    86 Ratings
    5% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Branding options8.683 Ratings00 Ratings
    Integration to Marketing Automation8.957 Ratings00 Ratings
    Attendee list export9.286 Ratings00 Ratings
    Virtual Event
    Comparison of Virtual Event features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    8.5
    92 Ratings
    6% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Registration, RSVP, and ticketing9.286 Ratings00 Ratings
    Email marketing7.990 Ratings00 Ratings
    Livestreaming7.946 Ratings00 Ratings
    Audience engagement8.676 Ratings00 Ratings
    Event recording8.347 Ratings00 Ratings
    Virtual booths8.649 Ratings00 Ratings
    Networking8.360 Ratings00 Ratings
    Event analytics9.088 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.2100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Cvent Event Management and Salesforce Agentforce Marketing
    Feature
    Cvent Event Management
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.8111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.624 Ratings
    Best Alternatives
    Cvent Event ManagementAgentforce Marketing
    Small Businesses
    Whova
    Score9.6 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Splash
    Score7.7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Webex Events (formerly Socio)
    Score8.9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cvent Event ManagementAgentforce Marketing
    Likelihood to Recommend
    9.5
    (425 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    10.0
    (46 ratings)
    8.1
    (114 ratings)
    Usability
    8.9
    (90 ratings)
    8.5
    (37 ratings)
    Availability
    9.0
    (5 ratings)
    10.0
    (11 ratings)
    Performance
    8.0
    (5 ratings)
    9.6
    (9 ratings)
    Support Rating
    9.9
    (115 ratings)
    7.0
    (36 ratings)
    In-Person Training
    9.1
    (3 ratings)
    5.0
    (4 ratings)
    Online Training
    4.5
    (3 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    7.2
    (16 ratings)
    3.0
    (17 ratings)
    Configurability
    8.2
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    5.5
    (3 ratings)
    7.0
    (2 ratings)
    Product Scalability
    8.4
    (5 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    7.3
    (3 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    7.3
    (3 ratings)
    7.0
    (3 ratings)
    User Testimonials
    Cvent Event ManagementAgentforce Marketing
    Likelihood to Recommend
    Cvent
    Cvent has been great for our large flagship conferences, roadshows, exec forums, and webinars. From registration and attendee management all the way to post-event engagement and everything in between. Its custom reporting has helped us present business cases when we needed to eliminate certain events and has also helped us navigate challenging recruitment times by calling out patterns and successes.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Cvent
    • Event registration - manages different registration types for different programming.
    • Audience Segmentation - from sessions to event emails to push notifications, Cvent's audience segmentation saves us so much time.
    • Training - Cvent has a vast library of help articles and community questions and answers to help both new and seasoned users.
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Cvent
    • Growth emphasis seems slanted towards trade shows and events vendor integrations (less so on educational/attendee features)
    • Because of rapid incorporation of new functionality, documentation can lag behind the current platform
    • Complexity is growing, so the platform requires a significant investment of time and coordination to fully leverage
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Cvent
    We are very pleased with the features that Cvent gives us. The ease of use and the immediate support when something does stump us. Cvent provides us with everything that we need to run a successful event. The only reason I did not Rate Cvent as a 10 is the cost
    Incentivized
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Cvent
    Super simple to use once configured. The solutions guide you through the process and the training resources and community fill in anything you can't figure out. Technical and non-technical users alike will be able to figure out how to successfully use the system.
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    Cvent
    There have been a few times when the system has gone down in the midst of registration. It can be frustrating but know that it does happen at times
    Incentivized
    Read full review
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Cvent
    When pulling reports and it can sometimes lag a bit and that can be frustrating when you are trying to get things done on a timeline
    Incentivized
    Read full review
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Cvent
    The company offers 24/7 customer support, including phone, email, and chat support, to ensure that we can get help when we need it. Additionally, the platform has a comprehensive help center and knowledge base, including user guides, tutorials, and FAQs, which help us troubleshoot issues on our own. Cvent also provides training and support resources, including onboarding assistance, live training sessions, and webinars, which help us get the most out of the platform. Overall, Cvent appears to be committed to providing excellent customer support and resources to its users, which can help ensure a positive user experience and successful events.
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    Cvent
    Our on-site trainer was very knowledgeable in the product and gave us very important pointers on best practices and how to perform tasks in the simplest manner
    Incentivized
    Read full review
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Cvent
    It was all self-driven and I had to do a lot of searching around in the community to get answers.
    Incentivized
    Read full review
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Cvent
    It would have been nice during implementation if we had received more pointers on how to organize our parked report folders, libraries, etc. to avoid the mess we find ourselves in today. If we had known ahead of time the limitations we could have planned better.
    Incentivized
    Read full review
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Alternatives Considered
    Cvent
    There is no other tool that offers the same range of solutions as Cvent, all under one umbrella. With minimal reliance on APIs, client and associate data are more secure, making all stakeholders more comfortable with the software. All other solutions I looked at only solved one piece of the puzzle I was dealing with.
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Cvent
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    Cvent
    I can see how this can help small AND large companies as they continue to grow
    Incentivized
    Read full review
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Return on Investment
    Cvent
    • Cvent Event Management has definitely provided great value with our exhibitors. It's a well organized system that they all trust and utilize each year now.
    • Cvent Event Management has also provided positive ROI on the app front. Our clients rely on the app to share information and it's saved us a lot of money in paper printing costs!
    Incentivized
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.