D&B Connect vs. Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Connect
Score 8.4 out of 10
N/A
D&B Connect is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&B connect, users can collaborate on data management tasks, visualize, monitor, and benchmark data, as well as assess overall data health. Integrations with Master Data Management Platforms, Customer Data Platforms, and CRMs enable automated data updates and anomaly detection through the identity resolution engine. MAP integrations allow for the…N/A
Demandbase One
Score 7.6 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Pricing
D&B ConnectDemandbase One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B ConnectDemandbase One
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsPricing is offered on a customized basis. Buyers should contact D&B for specific quotes.The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
D&B ConnectDemandbase One
Features
D&B ConnectDemandbase One
Data Quality
Comparison of Data Quality features of Product A and Product B
D&B Connect
7.6
16 Ratings
11% below category average
Demandbase One
-
Ratings
Data source connectivity7.716 Ratings00 Ratings
Data profiling7.216 Ratings00 Ratings
Master data management (MDM) integration7.413 Ratings00 Ratings
Data element standardization7.214 Ratings00 Ratings
Match and merge7.614 Ratings00 Ratings
Address verification8.216 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
D&B Connect
-
Ratings
Demandbase One
6.0
46 Ratings
21% below category average
Automated routing and prioritization00 Ratings6.538 Ratings
Customer interaction histories00 Ratings6.542 Ratings
Syndicated content00 Ratings4.13 Ratings
Personalization00 Ratings6.239 Ratings
Engagement data tracking00 Ratings6.946 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
D&B Connect
-
Ratings
Demandbase One
6.6
32 Ratings
15% below category average
Ad campaign creation00 Ratings7.330 Ratings
Display advertising00 Ratings7.030 Ratings
Contextual advertising00 Ratings6.524 Ratings
Social advertising00 Ratings6.025 Ratings
Ad reporting and analytics00 Ratings6.531 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
D&B Connect
-
Ratings
Demandbase One
6.9
48 Ratings
11% below category average
Standard visitor segmentation00 Ratings7.048 Ratings
Behavioral visitor segmentation00 Ratings6.845 Ratings
ABM sales intelligence00 Ratings6.946 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
D&B Connect
-
Ratings
Demandbase One
7.1
49 Ratings
3% below category average
3rd party intent signals00 Ratings7.245 Ratings
Downstream intent signals00 Ratings6.744 Ratings
Account identification00 Ratings7.349 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
D&B Connect
-
Ratings
Demandbase One
6.8
42 Ratings
14% below category average
Automated workflow & orchestration00 Ratings6.842 Ratings
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D&B ConnectDemandbase One
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Medium-sized Companies
IBM InfoSphere Information Server
IBM InfoSphere Information Server
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TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
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User Ratings
D&B ConnectDemandbase One
Likelihood to Recommend
8.6
(30 ratings)
6.2
(222 ratings)
Likelihood to Renew
-
(0 ratings)
5.9
(30 ratings)
Usability
7.9
(14 ratings)
6.7
(91 ratings)
Availability
10.0
(1 ratings)
7.0
(2 ratings)
Performance
10.0
(1 ratings)
7.3
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(50 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
10.0
(1 ratings)
9.9
(2 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
10.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
D&B ConnectDemandbase One
Likelihood to Recommend
Dun & Bradstreet
Overall, the program can assist any size company with all credit
reference needs. We have not run into any issues other than the overall
cost of the program and the fact that you have to use additional funds
to seek information on international customers.
Read full review
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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Pros
Dun & Bradstreet
  • Searching people who have the intent to buy your services or products.
  • It has as very good filter that helps pinpoint your targeted audience.
  • It has a large pool of contacts within the company, so helps to reach out to the right person via several connections.
  • The data available is fresh and current.
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Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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Cons
Dun & Bradstreet
  • in my opinion having to split usage between United States and International does not make sense on why this needs to be done....recommend eliminating this
  • need for improvement on error resolution....when an error is found the D&B resolution team is EXTREMELY difficult to work with...very clunky and automated when there is a need for personnal interaction
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Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Likelihood to Renew
Dun & Bradstreet
Great tool
Read full review
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
Dun & Bradstreet
For more advanced uses, it's hard to get it functioning properly right out of the box. It definitely takes some fiddling to get the systems up and running, especially if you have multiple streams of data that need to be managed across systems.
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Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
Dun & Bradstreet
No answers on this topic
Demandbase
Seems to always work.
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Performance
Dun & Bradstreet
No answers on this topic
Demandbase
It's pretty fast.
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Support Rating
Dun & Bradstreet
Great Support
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Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
Dun & Bradstreet
No answers on this topic
Demandbase
She was fine, but we only had one session
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Online Training
Dun & Bradstreet
No answers on this topic
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Implementation Rating
Dun & Bradstreet
Very Satisfied
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Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Alternatives Considered
Dun & Bradstreet
Not at the top, but pretty good compared to others. The price and overall usability of the solution would put it in the top 5 options from what I have used. If D&B can make more updates and improvements, then there is potential to be better in the near future.
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Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
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Contract Terms and Pricing Model
Dun & Bradstreet
slightly on the higher side but worth it.
Read full review
Demandbase
No answers on this topic
Return on Investment
Dun & Bradstreet
  • ROI can be achieved anywhere between 6 to 12 months depending upon your business.
  • The product is expensive but the data provided is good to an extent and a big sale can help achieve your ROI.
  • The data accuracy sometimes can be bad leading to bad domain reputation.
Read full review
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
Read full review
ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of