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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data Axle Genie

    Score2 out of 10
    N/AData Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.

    $99

    per month

    Lead Forensics

    Score9 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
    Pricing
    Data Axle GenieLead Forensics
    Editions & Modules
    Professional - Consumers
    $99
    per month
    Professional - Businesses
    $149.00
    per month
    360 Marketing - Consumers
    $149
    per month
    360 Marketing - Businesses
    $199.00
    per month
    Professional - Businesses & Consumers
    $199
    per month
    Team - Consumers
    $249
    per month
    360 Marketing - Businesses & Consumers
    $249
    per month
    Team - Businesses
    $299.00
    per month
    Team - Businesses & Consumers
    $349
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Data Axle GenieLead Forensics
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts available for annual pricing.—
    More Pricing Information
    Community Pulse
    Data Axle GenieLead Forensics
    Considered Both Products
    Data Axle
    No answer on this topic
    Lead Forensics
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    91%
    Would buy again
    94 Answers
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    82 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    97 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    91%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    No answers on this topic
    91%
    Implementation went as expected
    74 Answers
    Features
    Data Axle GenieLead Forensics
    Prospecting
    Comparison of Prospecting features of Data Axle Genie and Lead Forensics
    Feature
    Data Axle Genie
    6.2
    6 Ratings
    22% below category average
    Lead Forensics
    -
    Ratings
    Advanced search6.06 Ratings00 Ratings
    Identification of new leads8.06 Ratings00 Ratings
    List quality9.06 Ratings00 Ratings
    List upload/download7.06 Ratings00 Ratings
    Ideal customer targeting5.06 Ratings00 Ratings
    Load time/data access2.06 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data Axle Genie and Lead Forensics
    Feature
    Data Axle Genie
    7.0
    6 Ratings
    10% below category average
    Lead Forensics
    -
    Ratings
    Contact information7.06 Ratings00 Ratings
    Company information7.06 Ratings00 Ratings
    Industry information7.06 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data Axle Genie and Lead Forensics
    Feature
    Data Axle Genie
    4.7
    6 Ratings
    45% below category average
    Lead Forensics
    -
    Ratings
    Lead qualification process4.06 Ratings00 Ratings
    Smart lists and recommendations3.06 Ratings00 Ratings
    Salesforce integration1.04 Ratings00 Ratings
    Company/business profiles7.06 Ratings00 Ratings
    Alerts and reminders7.04 Ratings00 Ratings
    Data hygiene6.05 Ratings00 Ratings
    Automatic data refresh7.05 Ratings00 Ratings
    Tags1.06 Ratings00 Ratings
    Filters and segmentation6.06 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data Axle Genie and Lead Forensics
    Feature
    Data Axle Genie
    1.0
    4 Ratings
    153% below category average
    Lead Forensics
    -
    Ratings
    Sales email templates1.04 Ratings00 Ratings
    Append emails to records1.04 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Data Axle Genie and Lead Forensics
    Feature
    Data Axle Genie
    -
    Ratings
    Lead Forensics
    8.6
    88 Ratings
    6% above category average
    Lead Conversion Tracking00 Ratings8.175 Ratings
    Bounce Rate Measurement00 Ratings8.262 Ratings
    Device and Browser Reporting00 Ratings8.571 Ratings
    Pageview Tracking00 Ratings8.981 Ratings
    Event Tracking00 Ratings8.564 Ratings
    Reporting in real-time00 Ratings8.975 Ratings
    Referral Source Tracking00 Ratings8.676 Ratings
    Customizable Dashboards00 Ratings8.980 Ratings
    Best Alternatives
    Data Axle GenieLead Forensics
    Small Businesses
    Owler
    Score9.7 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Siteimprove
    Score9.1 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data Axle GenieLead Forensics
    Likelihood to Recommend
    7.0
    (6 ratings)
    8.9
    (111 ratings)
    Likelihood to Renew
    5.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    8.9
    (93 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.1
    (4 ratings)
    User Testimonials
    Data Axle GenieLead Forensics
    Likelihood to Recommend
    Data Axle
    If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
    Incentivized
    Read full review
    Lead Forensics
    In my opinion, Lead Forensics is good for companies promoting a high-value ticket product on their website. If they are looking to maximize the results of their platform, LF is a good fit for their digital marketing strategy. If they are pushing a low-to-medium-ticket product, there is a higher risk that the platform will not be as relevant, because all the parts related to re-marketing and similar stuff can be done directly with Google tools, which are available to everyone.
    Read full review
    Pros
    Data Axle
    • I liked the organization of the database it was easy to maneuver.
    • Search was fairly easy to maintain.
    • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
    Incentivized
    Read full review
    Lead Forensics
    • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
    • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
    • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
    Read full review
    Cons
    Data Axle
    • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
    Read full review
    Lead Forensics
    • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
    • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
    • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
    Read full review
    Likelihood to Renew
    Data Axle
    It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
    Incentivized
    Read full review
    Lead Forensics
    No answers on this topic
    Usability
    Data Axle
    Easy to use and great customer service.
    Read full review
    Lead Forensics
    It is just a brilliant piece of software, and I discover more and more every time I meet with my account manager. The company missed a trick when it was first set up, as I believe they only used it to see who was looking at the site, but it can do so much more, and we would not be without it now. We have used it in relation to a cold-call campaign with Paragon to drive sales, but ultimately drilled down into who was coming to the site and whether they were our ideal customer.
    Read full review
    Support Rating
    Data Axle
    Spot on and always available.
    Read full review
    Lead Forensics
    Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
    Read full review
    Alternatives Considered
    Data Axle
    Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
    Incentivized
    Read full review
    Lead Forensics
    I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
    Incentivized
    Read full review
    Return on Investment
    Data Axle
    • Positive, I was able to generate about three more proposals a week
    • Positive nice organization to establish a call list
    • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
    Incentivized
    Read full review
    Lead Forensics
    • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
    • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
    Read full review
    ScreenShots

    Lead Forensics Screenshots

    Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.