Datanyze vs D&B Hoovers

• Datanyze has vast coverage of the Android Playstore. It provides great insight on the technologies and categories of apps.
• Datanyze allows its users to search practically every domain and find the different technologies that are implemented.
• Datanyze has a Salesforce integration that allows for easy uploads.
• The email validation tool is very accurate.

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• Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
• It was great for finding a more complete picture of the companies history.
• It was helpful for piecing together contact information for people you may not have known worked there.

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• Datanyze used to give really good data on specific person level. You could then look up prospects using the Chrome extension inside of LinkedIn. This made prospecting extremely easy and very efficient. Unfortunately, this no longer exists and it is much harder to do without their data.
• I have found that sometimes the data inside of datanyze is not always current. When reaching out to companies they will mention that they were just testing a tool, not fully using it.
• There are really no other places to push the data from Datanyze except for Salesforce. This makes it tough when using other tools or CRMs.

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• Much of the data on this platform is stale or inaccurate when it comes to identifying company contacts. We determined that there is about a 70% accuracy in any given data set. This is in stark contrast to the 90% or better that the D&B sales rep sold us on.
• Customer service is terrible here when you have any kind of complaint. In our experience, they escalated our issue (poor data quality and a request for a refund or termination of our contract) to a manager who never bothered to return any emails or calls.
• You pay (heavily) for exporting data outside of their system. If you're not able or willing to pay for exports, the interface they have for just viewing the data in grid format is clunky and inefficient.

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• We did have a positive effect because after using it we were able to increase our conversion ratio by about 20-25%. Our revenue increased by about 12% after using it, which is a very good sign.
• No negative impact as such, it's just that it's a bit expensive, but that was covered by our increased revenue.

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• This software has paid for itself three times over in the first sale made by using their b2b leads.
• This software is the difference between casually growing your business and scaling at a rate that is not generally thought to be possible. Of coarse you still have to put in the effort to make the sales but the accuracy of the leads saves time and money.
• This software gives filtered results when searching for a target prospect or market and will provide leads that other software will not have in their database. This is the most elite b2b lead generation software on the market, period.

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