Demandbase One vs. D&B Finance Analytics

Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.

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It's good for our vendor and customer due diligence, but mediocre with alerts. The risk scoring and paydex trade information is always helpful, but not always applicable for term debt lenders. But the monitoring of customers has helped over the years to determine any judgments, suits, or bankruptcies that have come up.

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• The Demandbase UI is user-friendly, easy to navigate and super intuitive.
• Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
• Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.

• Custom Scores
• Finding Companies through Search or Advanced Search. It's got an easy search bar. And then for example, we have companies all over the world that come to us. And so we can just choose the country, for example, and then write the name in there and it'll bring up a lot of different companies that maybe are exactly that name or close to that name. And when we see what we believe to be the actual company, we can click on it and then know whether they are credit worthy.
• Great UX on the website - fast and easy to use. The speed with which it operates is really terrific and very important for us because we usually have to make that decision right away.
• Using something as objective as a numerical score simplifies decisions about offering credit. We have to make a decision usually on whether to offer credit to an advertiser quickly. So what's wonderful about the process is that we don't have to be searching around on Google or any kind of review site and then try to discern whether they're credit worthy. We simply open up the D&B Finance Analytics tool.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I would like to see contact information, such as Accounting contact names and email addresses. Not sure how hard that would be to provide but it would be extremely helpful.
• I'm sure there are more things I might suggest, but we don't use enough of the options offered right now in our package.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

D&B Finance Analytics reports have just about everything. You can see a full company profile including legal forms, history records, employee count, years in business, paydex scores, delinquency scores, viability ratings, state of incorporations, naics codes, CEO or business owner names, etc. There is a lot that pulls up in this report

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

Very easy to access, and the reports are generally intuitive and clearly understandable. Some minor issues with entering data, nothing that would keep me from using this software, though. The databases it draws from are robust, and I can generally find the information I need, or get pointed to that information as a result of studying the report.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Seems to always work.

FOR THE MOST PART IT IS ALWAYS AVAILABLE. ON RARE OCCASSIONS i HAVE TROUBLE ACCESSING BUT AFTER I SUBMIT AN ISSUE IT IS CORRECTED

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It's pretty fast.

I rate the performance very good. The report loads quickly and downloads in a reasonable time frame given the extensive complexity of the report. I've never had an issue

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

Isaac has been very helpful in providing support. I have only inquired once regarding our remaining reports' availability, and he was very helpful in finding the appropriate solution, which in this case was to add additional reports to the duration of our contract at a prorated rate.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

She was fine, but we only had one session

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

The online training was worth it. We did an online training with our team and an account rep from D&B. They walked us through the entire interface and answered all of our questions.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I was not involved in the integration.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I have only used D&B Finance Analytics in my career; however, there are alternatives that we use when the data is not available. We typically request trade references and a bank reference, which are usually very valuable in addition to the D&B report. When all three options provide valuable data, we generally make the best decisions on credit.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

AT THIS PARTICULAR TIME, WE ONLY USE IT TO MAKE A DETERMINATION ON CREDIT. NO OTHER DEPARTMENTS HAVE ACCESS TO PROGRAM OTHER THAN ACCOUNTING

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
• Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
• A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.

• More or less improved efficiency in our Bank's underwriting process, but new deals have been slow as the economy worsens
• We haven't been creating much new business due to the environment we are in and the position we are in as a regional bank
• It will continue to strengthen our credit risk assessments

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info