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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Forcepoint DLP

    Score8.5 out of 10
    N/AForcepoint Data Loss Prevention (DLP) protects sensitive data everywhere it resides and moves, across endpoints, cloud apps, web, email, and on-premises environments. It delivers unified policy management and centralized control from a single console.N/A
    Pricing
    Demandbase OneForcepoint DLP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneForcepoint DLP
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneForcepoint DLP
    Considered Both Products
    Demandbase
    No answer on this topic
    Forcepoint
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    87%
    Would buy again
    20 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    87%
    Delivers good value for the price
    20 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    91%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    92%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    85%
    Implementation went as expected
    17 Answers
    Features
    Demandbase OneForcepoint DLP
    Engagement
    Comparison of Engagement features of Demandbase One and Forcepoint Data Loss Prevention
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Forcepoint Data Loss Prevention
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Forcepoint Data Loss Prevention
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Forcepoint Data Loss Prevention
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Forcepoint Data Loss Prevention
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Forcepoint Data Loss Prevention
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Forcepoint Data Loss Prevention
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Forcepoint Data Loss Prevention
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Forcepoint Data Loss Prevention
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Forcepoint Data Loss Prevention
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Data Preparation
    Comparison of Data Preparation features of Demandbase One and Forcepoint Data Loss Prevention
    Feature
    Demandbase One
    -
    Ratings
    Forcepoint Data Loss Prevention
    6.3
    2 Ratings
    26% below category average
    Data Encryption00 Ratings6.32 Ratings
    Best Alternatives
    Demandbase OneForcepoint DLP
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    No answers on this topic
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Symantec Data Loss Prevention
    Score7.3 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Symantec Data Loss Prevention
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneForcepoint DLP
    Likelihood to Recommend
    6.7
    (225 ratings)
    7.7
    (35 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    7.6
    (7 ratings)
    Usability
    6.6
    (94 ratings)
    7.7
    (3 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    5.3
    (12 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneForcepoint DLP
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Forcepoint
    -Where companies need to secure their attachment, which goes outside, means from their company to outside -Where companies need to ensure their client's personal information -Where companies need DLP. They need to look for Forcepoint only, as they have the upper hand over the rest of their competitors.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Forcepoint
    • It has predominantly protected us from unauthorized parties and has provided us with better visibility and control over our data.
    • This software has also successfully prevented us from both malicious and accidental tasks, which are quite flexible actions when it comes to the violation of data loss prevention policies.
    • This product has been successful in improving compliance and even mitigating compliance violations, which further facilitated IT security.
    • I think there is room for improvement, as the user interface is slightly rough and difficult to adopt in the beginning. The software also hangs up at a few instances, which leads to some wasting of time and annoyance, but other than that, this software is good. The technical staff should work on the complexities for a better user experience.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Forcepoint
    • Forcepoint technical support--specially for users who go with essential support--is challenging to get support on time. You need the ticket to be raised long beforehand to get support from TAC. However, in the case of enterprise support, its is not like this technical person will come on a priority basis.
    • However it comes with higher prices, especially for SMB, it is allowed to pay that amount for support only.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Forcepoint
    We have been fairly happy with the product and how it has worked. We have looked at other vendors for url filter and such and have not found one that meets our needs or does what we have been doing with Websense. The product has been fairly stable and we have only had a few issues in the past. We have all seen that it was one of the highest leaders from the Gartner Group Magic Quadrant for Web Gateways.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Forcepoint
    For us, Forcepoint Data Loss Prevention was difficult to administer, did not work well when it did work, was incredibly expensive for the feature set you get, and was difficult to uninstall when we moved on from the software. Once it was fully set up, it worked occasionally for us.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Forcepoint
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Forcepoint
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Forcepoint
    Support from Forcepoint has been lacking. When calling in with a high priority issue we rarely are able to work with a technician immediately. The queue waits are very long and when you get through there are no support engineers available and we need to wait for a call back for hours it seems.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Forcepoint
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Forcepoint
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Forcepoint
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Forcepoint
    User friendly solution that makes it easy to deploy and manage. Forcepoint Data Loss Prevention very effective to protecting our valuable data on endpoints and where data lives like in the Cloud, server and on-premises disk drives and its valuable to just set policies once and start utilizing Forcepoint Data Loss Prevention solution.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Forcepoint
    • The exchange of financial documents with customers creates extreme risk as data loss could result in financial and reputation damage to the customer. The cost of deploying Forcepoint is fractions of pennies compared to the potential financial impact of data loss.
    • There is some administrative overhead associated as false positives are inevitable, requiring a manual review and a potential loss of productivity.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot