Demandbase One vs. Google Hangouts (Classic)

Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.

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Had I completed this review a couple years ago, I would have given a rating of 9 or 10 as Hangouts (Classic) is an excellent product. However, now that Google Chat has succeeded Hangouts, I would not recommend that any new users begin using it where other more modern options are available. Android users who want an internet based instant messaging that also supports calling and video calling could benefit from using Hangouts (Classic) as Google Chat requires the user to also have Google Meet installed to make video calls and there is no voice only calling option.

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• The Demandbase UI is user-friendly, easy to navigate and super intuitive.
• Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
• Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.

• Google Hangouts (Classic) is embedded within Gmail's scheduler, so setting up the link is as quick as a click of the button. It's a one-step process.
• Google Hangouts (Classic) is user-friendly and [has] features to share screens easily.
• Google Hangouts (Classic) is much easier to use than its competitors.
• Google Hangouts (Classic) have [a] good connection time and there are few glitches.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I would like to see improved video support, so that saved videos can be sent back and forth via Hangouts more easily, without having to start a separate meet chat
• More pronounced notifications of messages would be helpful; pop up notifications are good, but once there is one, additional messages do not pop up
• Custom muting times would be great, so that if I am in a 90 minute Zoom meeting, I can set it for that time; right now, it is 1 hour or 2 hours. Easy to forget.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

The tool is almost self-implemented. It is likely to be available in every pc or mobile device a user or potential user might have, and all you need to do is adding the company's account and you are done. Once you are setted up, you have almost all actual communication methods available in one tool

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

Seems to always work.

It's pretty fast.

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

Google Hangouts works great and does not require a lot of work to troubleshoot. Everything is simple and easy to use. Google provides all of the tools that one requires to utilize Google Hangouts and any information can be found in the built-in help tools. There is also a forum for users to report issues and typically, Google responds well and will try to work out any issues.

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Independently Invited by TrustRadius

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She was fine, but we only had one session

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial

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Invited by the Vendor

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Google is the white cotton socks of the conferencing world. It’s a great ad-hoc tool, but not too much more. If you are not looking to spend money or operate completely on WiFi (without data charges), it’s a great free option as well. The benefit of being free and open is also the liability. It doesn’t have a great integration story with other corporate tools, but [it doesn’t have to] if you aren’t looking for that. All in all, it’s as helpful and ubiquitous as a public payphone…without the pay…and with a video capability.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
• Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
• A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.

• I believe it was part of the google suite that was purchased. It was worth the cost as it was cheaper. I believe it is now free, but also becoming deprecated. It is much better to use Teams, Discord, Telegram, etc. Google does not provide enough support or features to make using hangouts worth it these days.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info