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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Microsoft Dynamics AX (discontinued)

    Score4.8 out of 10
    N/AMicrosoft Dynamics 365 for Finance and Operations (or Dynamics AX) was an ERP product in the Dynamics family. It has been split into separate Dynamics 365 products and is no longer available.N/A
    Pricing
    Demandbase OneMicrosoft Dynamics AX (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneMicrosoft Dynamics AX (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneMicrosoft Dynamics AX (discontinued)
    Considered Both Products
    Demandbase
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    Demandbase OneMicrosoft Dynamics AX (discontinued)
    Engagement
    Comparison of Engagement features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Microsoft Dynamics AX (discontinued)
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Microsoft Dynamics AX (discontinued)
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Microsoft Dynamics AX (discontinued)
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Microsoft Dynamics AX (discontinued)
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Microsoft Dynamics AX (discontinued)
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.8
    8 Ratings
    16% above category average
    Pay calculation00 Ratings9.07 Ratings
    Benefit plan administration00 Ratings9.05 Ratings
    Direct deposit files00 Ratings8.05 Ratings
    Customization
    Comparison of Customization features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    7.0
    13 Ratings
    8% below category average
    API for custom integration00 Ratings5.013 Ratings
    Plug-ins00 Ratings8.912 Ratings
    Security
    Comparison of Security features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    6.0
    14 Ratings
    34% below category average
    Single sign-on capability00 Ratings5.013 Ratings
    Role-based user permissions00 Ratings7.014 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.3
    14 Ratings
    9% above category average
    Dashboards00 Ratings9.012 Ratings
    Standard reports00 Ratings7.014 Ratings
    Custom reports00 Ratings9.014 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.2
    15 Ratings
    6% above category average
    Accounts payable00 Ratings7.015 Ratings
    Accounts receivable00 Ratings7.014 Ratings
    Global Financial Support00 Ratings8.06 Ratings
    Primary and Secondary Ledgers00 Ratings9.07 Ratings
    Journals and Reconciliations00 Ratings7.010 Ratings
    Configurable Accounting00 Ratings9.08 Ratings
    Standardized Processes00 Ratings8.99 Ratings
    Inventory Management
    Comparison of Inventory Management features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.7
    13 Ratings
    9% above category average
    Inventory tracking00 Ratings8.013 Ratings
    Automatic reordering00 Ratings9.011 Ratings
    Location management00 Ratings9.011 Ratings
    Order Management
    Comparison of Order Management features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    7.6
    13 Ratings
    4% below category average
    Pricing00 Ratings8.012 Ratings
    Order entry00 Ratings9.011 Ratings
    Credit card processing00 Ratings3.09 Ratings
    Cost of goods sold00 Ratings8.010 Ratings
    Order Orchestration00 Ratings9.05 Ratings
    Subledger and Financial Process
    Comparison of Subledger and Financial Process features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.7
    10 Ratings
    14% above category average
    Billing Management00 Ratings8.99 Ratings
    Cash and Asset Management00 Ratings8.010 Ratings
    Travel & Expense Management00 Ratings8.97 Ratings
    Budgetary Control & Encumbrance Accounting00 Ratings8.97 Ratings
    Period Close00 Ratings8.07 Ratings
    Project Financial Management
    Comparison of Project Financial Management features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.9
    7 Ratings
    16% above category average
    Budgeting and Forecasting00 Ratings9.06 Ratings
    Project Costing00 Ratings8.06 Ratings
    Cost Capture00 Ratings8.05 Ratings
    Capital Project Management00 Ratings9.05 Ratings
    Customer Contract Compliance00 Ratings9.03 Ratings
    Project Revenue Recognition00 Ratings8.95 Ratings
    Project Execution Management
    Comparison of Project Execution Management features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.8
    5 Ratings
    22% above category average
    Project Planning and Scheduling00 Ratings8.95 Ratings
    Task Insight for Project Managers00 Ratings9.04 Ratings
    Project Mobile Functionality00 Ratings6.04 Ratings
    Definable Resource Pools00 Ratings9.04 Ratings
    Grants Management
    Comparison of Grants Management features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.7
    4 Ratings
    15% above category average
    Award Lifecycle Management00 Ratings9.04 Ratings
    Procurement
    Comparison of Procurement features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.7
    7 Ratings
    20% above category average
    Bids Analyzed and Compared00 Ratings9.05 Ratings
    Contract Authoring00 Ratings9.03 Ratings
    Contract Repository00 Ratings9.04 Ratings
    Requisitions-to-Purchase Orders Integrated00 Ratings8.05 Ratings
    Supplier Management00 Ratings8.06 Ratings
    Risk Management
    Comparison of Risk Management features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.8
    2 Ratings
    26% above category average
    Risk Repository00 Ratings9.02 Ratings
    Control Management00 Ratings9.02 Ratings
    Control Efficiency Assessments00 Ratings9.02 Ratings
    Issue Detection00 Ratings9.02 Ratings
    Remediation and Certification00 Ratings9.02 Ratings
    Logistics
    Comparison of Logistics features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    8.5
    6 Ratings
    19% above category average
    Transportation Planning and Optimization00 Ratings8.06 Ratings
    Transportation Execution Management00 Ratings8.05 Ratings
    Trade and Customs Management00 Ratings8.95 Ratings
    Fulfillment Management00 Ratings8.04 Ratings
    Warehouse Workforce Management00 Ratings10.05 Ratings
    Manufacturing
    Comparison of Manufacturing features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    7.7
    6 Ratings
    3% above category average
    Production Process Design00 Ratings9.05 Ratings
    Production Management00 Ratings8.05 Ratings
    Configuration Management00 Ratings7.04 Ratings
    Work Execution00 Ratings8.05 Ratings
    Manufacturing Costs00 Ratings9.05 Ratings
    Supply Chain
    Comparison of Supply Chain features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    9.2
    6 Ratings
    22% above category average
    Forecasting00 Ratings9.95 Ratings
    Inventory Planning00 Ratings9.05 Ratings
    Performance Monitoring00 Ratings9.04 Ratings
    Product Lifecycle Management
    Comparison of Product Lifecycle Management features of Demandbase One and Microsoft Dynamics AX (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Microsoft Dynamics AX (discontinued)
    9.0
    3 Ratings
    20% above category average
    Proposal Management00 Ratings9.02 Ratings
    Product Master Data Management00 Ratings9.03 Ratings
    Best Alternatives
    Demandbase OneMicrosoft Dynamics AX (discontinued)
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Zoho One
    Score9.2 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Zoho One
    Score9.2 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    SAP Cloud ERP (SAP S/4HANA Cloud)
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneMicrosoft Dynamics AX (discontinued)
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.0
    (19 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    8.0
    (4 ratings)
    Usability
    6.6
    (94 ratings)
    8.0
    (3 ratings)
    Availability
    7.0
    (2 ratings)
    7.0
    (1 ratings)
    Performance
    7.3
    (2 ratings)
    7.0
    (1 ratings)
    Support Rating
    10.0
    (50 ratings)
    8.0
    (3 ratings)
    In-Person Training
    6.0
    (1 ratings)
    9.0
    (1 ratings)
    Online Training
    9.9
    (2 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    7.3
    (2 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneMicrosoft Dynamics AX (discontinued)
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Discontinued Products
    It integrates fully with the other Microsoft software we use daily, and this coordination speeds up our work and gives us the agility to run easily. For example, in a purchase inquiry, the customer, after submitting a request, identifies the teams that should work on the project, and if they need further review by other people, they are added to the process, and everything is managed seamlessly rather than the sales process. Get the result as fast as possible.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Discontinued Products
    • Microsoft Dynamics AX's scalability to meet our regional office needs provide flexibility to the team's requirements.
    • Combined with Citrix Xenapp, the application offers seamless access for users on high latency unreliable network connection to the application.
    • Application maintenance and updates are easy which makes it possible for us to manage remotely considering the servers are located in a remote Asia site.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Discontinued Products
    • MRP can be slow to adapt to changes in actual production or supply chain transactions.
    • Setting up number sequences seems a trivial matter, but these numbers ID transactions once they are in the ledger and are key--easy to miss this point in the implementation process.
    • Bank rec being easily automated and able to quickly plug into a bank back end to get data is not the best.
    • Payment processing can be 'clunky' based on checks, ACH, Wires...as some of these items are not triggered out of the box in AX, bur are easily added --talking ACH and Wires specifically.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Discontinued Products
    Microsoft Dynamics continues to evolve by bringing more functionality to the customer. Also there are several independent software providers that offer a wide range of solutions for vertical markets.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Discontinued Products
    Overall the product does what we need it to do in order for us to function as a company. While there are some concerns over ongoing costs, the belief is, once we have it fully acclimated to our business the cost should settle into alignment with our original expectations. The new features that are consistently being added do add value to the product as they are usually customer request directed.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Discontinued Products
    Some integration and high volume ramping challenges, particularly with BizTalk and SQL Server, but getting sorted out. Outages over time appeared to be more dependent on integration complexity than AX MES.
    Read full review
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Discontinued Products
    Some integration and high volume ramping challenges, particularly with BizTalk and SQL Server, but getting sorted out. Outages over time appeared to be more dependent on integration complexity than AX MES.
    Read full review
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Discontinued Products
    We use a 3rd-party Microsoft Partner for the system. They are responsive and very knowledgeable. While costs have been mentioned several times in this review they are very aware of costs and have developers who are more economical they use to help offset the level of work required to meet our changes and fix our issues.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Discontinued Products
    It took a lot of work, but Microsoft ultimately did a good job with in-person training, including being onsite in multiple global locations for extended periods.
    Read full review
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Discontinued Products
    Our solution deviated from a number of key out-of-the-box standards that were included in Online training. We just used that for introduction to the general functionality.
    Read full review
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Discontinued Products
    Some rough spots, but ultimately worked out. The contract didn't appear to be structured to support the level of overlapping facility deployments required to meet timeline commitments. Merging cultures on the program was also challenging. Overall, not an easy implementation by any stretch. Everyone did the best they could.
    Read full review
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Discontinued Products
    I was not part of the decision making process to select Microsoft Dynamics AX, however, I do know that an exhaustive search was done and many options were considered alongside Microsoft Dynamics AX and I feel that the right decision was made in choosing this solution.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Discontinued Products
    • With the robust built-in reporting we were able to drop an external reporting platform that costed about $40,000.
    • API integrations have saved manual entry and reduced having to hire 2-3 people to manage data.
    • Several administrators and developers are required for this which costs about 200-300 thousand in employee costs.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot