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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Nimble

    Score7.5 out of 10
    N/ANimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.

    $15

    per month

    Pricing
    Demandbase OneNimble
    Editions & Modules
    No answers on this topic
    Business
    $19.00
    Per User Per Month
    Offerings
    Pricing Offerings
    Demandbase OneNimble
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneNimble
    Considered Both Products
    Demandbase
    No answer on this topic
    Nimble
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    89%
    Would buy again
    16 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    88%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    89%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    94%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    94%
    Implementation went as expected
    17 Answers
    Features
    Demandbase OneNimble
    Engagement
    Comparison of Engagement features of Demandbase One and Nimble
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Nimble
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Nimble
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Nimble
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Nimble
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Nimble
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Nimble
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Nimble
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Nimble
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Nimble
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Demandbase One and Nimble
    Feature
    Demandbase One
    -
    Ratings
    Nimble
    8.5
    30 Ratings
    8% above category average
    Customer data management / contact management00 Ratings9.529 Ratings
    Workflow management00 Ratings8.428 Ratings
    Territory management00 Ratings8.724 Ratings
    Opportunity management00 Ratings8.128 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.429 Ratings
    Contract management00 Ratings8.523 Ratings
    Quote & order management00 Ratings6.621 Ratings
    Interaction tracking00 Ratings9.227 Ratings
    Channel / partner relationship management00 Ratings8.126 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Demandbase One and Nimble
    Feature
    Demandbase One
    -
    Ratings
    Nimble
    8.1
    22 Ratings
    5% above category average
    Case management00 Ratings7.922 Ratings
    Call center management00 Ratings8.220 Ratings
    Help desk management00 Ratings8.321 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Demandbase One and Nimble
    Feature
    Demandbase One
    -
    Ratings
    Nimble
    8.7
    27 Ratings
    12% above category average
    Lead management00 Ratings8.426 Ratings
    Email marketing00 Ratings9.026 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Demandbase One and Nimble
    Feature
    Demandbase One
    -
    Ratings
    Nimble
    8.2
    29 Ratings
    6% above category average
    Task management00 Ratings8.529 Ratings
    Billing and invoicing management00 Ratings8.418 Ratings
    Reporting00 Ratings7.725 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Demandbase One and Nimble
    Feature
    Demandbase One
    -
    Ratings
    Nimble
    8.9
    27 Ratings
    15% above category average
    Forecasting00 Ratings8.923 Ratings
    Pipeline visualization00 Ratings8.827 Ratings
    Customizable reports00 Ratings9.023 Ratings
    Customization
    Comparison of Customization features of Demandbase One and Nimble
    Feature
    Demandbase One
    -
    Ratings
    Nimble
    8.6
    29 Ratings
    12% above category average
    Custom fields00 Ratings9.029 Ratings
    Custom objects00 Ratings8.322 Ratings
    Scripting environment00 Ratings8.518 Ratings
    API for custom integration00 Ratings8.820 Ratings
    Security
    Comparison of Security features of Demandbase One and Nimble
    Feature
    Demandbase One
    -
    Ratings
    Nimble
    9.3
    26 Ratings
    10% above category average
    Single sign-on capability00 Ratings9.424 Ratings
    Role-based user permissions00 Ratings9.324 Ratings
    Social CRM
    Comparison of Social CRM features of Demandbase One and Nimble
    Feature
    Demandbase One
    -
    Ratings
    Nimble
    8.4
    29 Ratings
    11% above category average
    Social data00 Ratings8.429 Ratings
    Social engagement00 Ratings8.429 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Demandbase One and Nimble
    Feature
    Demandbase One
    -
    Ratings
    Nimble
    8.8
    25 Ratings
    15% above category average
    Marketing automation00 Ratings8.725 Ratings
    Compensation management00 Ratings8.919 Ratings
    Platform
    Comparison of Platform features of Demandbase One and Nimble
    Feature
    Demandbase One
    -
    Ratings
    Nimble
    8.3
    27 Ratings
    9% above category average
    Mobile access00 Ratings8.327 Ratings
    Best Alternatives
    Demandbase OneNimble
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneNimble
    Likelihood to Recommend
    6.7
    (225 ratings)
    7.0
    (33 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    7.0
    (3 ratings)
    Usability
    6.6
    (94 ratings)
    8.0
    (19 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    9.8
    (19 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneNimble
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Nimble
    This tool is suitable for all sizes of organizations since it has the capacity to manage customer relations in the best possible way. Its features like task management, reports, social collaboration, and forecasting are always considered important for CRM and they all work without causing any trouble. But its Reports need to be more elaborate and its interface should be made easier and less tricky.
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Nimble
    • Importing contacts in the CRM is very much consist of easy steps.
    • It allows me to create, edit and view contacts records anywhere from the web.
    • It is helping me to stay organized in terms of marketing needs and providing real-time information automatically.
    • it is playing an excellent role in managing our all relations.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Nimble
    • Nimble's storage space is very sparse, but we have found that it can be expanded at an additional cost.
    • Their mobile application is not as good as some of us expected, and we strongly recommend improving it to make it work effectively.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Nimble
    It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Nimble
    The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
    Incentivized
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Nimble
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Nimble
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Nimble
    It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.
    Incentivized
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Nimble
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Nimble
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Nimble
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Nimble
    Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation. The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Nimble
    • Time-Saving is one of the biggest ROIs for me. 30-60 minutes a day means I can focus on more marketing, sales, or client work.
    • A soft ROI is in better contact relationships. People are often impressed that I follow-up after meetings, and especially when they say to contact them in 6 months or next year.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot