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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Plone

    Score10 out of 10
    N/APlone is a free and open source content management system built on top of the Zope application server. Plone can be used for any kind of website, including blogs, internet sites, webshops, and internal websites.N/A
    Pricing
    Demandbase OnePlone
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OnePlone
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OnePlone
    Considered Both Products
    Demandbase
    No answer on this topic
    Plone
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    Demandbase OnePlone
    Engagement
    Comparison of Engagement features of Demandbase One and Plone
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Plone
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Plone
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Plone
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Plone
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Plone
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Plone
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Plone
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Plone
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Plone
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Security
    Comparison of Security features of Demandbase One and Plone
    Feature
    Demandbase One
    -
    Ratings
    Plone
    10.0
    5 Ratings
    19% above category average
    Role-based user permissions00 Ratings10.05 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Demandbase One and Plone
    Feature
    Demandbase One
    -
    Ratings
    Plone
    10.0
    5 Ratings
    25% above category average
    API00 Ratings10.05 Ratings
    Internationalization / multi-language00 Ratings10.05 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Demandbase One and Plone
    Feature
    Demandbase One
    -
    Ratings
    Plone
    9.4
    6 Ratings
    18% above category average
    WYSIWYG editor00 Ratings10.06 Ratings
    Code quality / cleanliness00 Ratings10.05 Ratings
    Admin section00 Ratings10.05 Ratings
    Page templates00 Ratings10.05 Ratings
    Library of website themes00 Ratings5.05 Ratings
    Mobile optimization / responsive design00 Ratings10.05 Ratings
    Publishing workflow00 Ratings10.05 Ratings
    Form generator00 Ratings10.05 Ratings
    Web Content Management
    Comparison of Web Content Management features of Demandbase One and Plone
    Feature
    Demandbase One
    -
    Ratings
    Plone
    9.4
    5 Ratings
    22% above category average
    Content taxonomy00 Ratings10.05 Ratings
    SEO support00 Ratings10.04 Ratings
    Bulk management00 Ratings10.05 Ratings
    Availability / breadth of extensions00 Ratings8.05 Ratings
    Community / comment management00 Ratings9.05 Ratings
    Best Alternatives
    Demandbase OnePlone
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    6sense
    Score8.3 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OnePlone
    Likelihood to Recommend
    6.7
    (225 ratings)
    10.0
    (13 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    10.0
    (11 ratings)
    Usability
    6.6
    (94 ratings)
    10.0
    (1 ratings)
    Availability
    7.0
    (2 ratings)
    10.0
    (1 ratings)
    Performance
    7.3
    (2 ratings)
    10.0
    (2 ratings)
    Support Rating
    10.0
    (50 ratings)
    8.0
    (1 ratings)
    In-Person Training
    6.0
    (1 ratings)
    10.0
    (1 ratings)
    Online Training
    9.9
    (2 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OnePlone
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Plone
    The larger your organization, the more appropriate Plone will be. This is not to say that Plone is a worse choice for small websites, only that the minimum investment for a Plone site is certainly higher than for other platforms. If you already use Plone for your site and are looking for a redesign or an overhaul, I would only advise switching to a different platform such as WordPress or Drupal if your organization is downsizing. For any other situation, Plone is the natural choice for your growth.
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Plone
    • Plone is a folder-based system, organising content in a similar way desktop-users are doing for the last two decades. No need to teach non-tech customers some relational-database like paradigm for content management.
    • Plone is secure. It is the most secure CMS you can get your hands on.
    • Plone is flexible, and makes fast development easy.
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Plone
    • Not everything is configurable or editable by Plone, and when you need to adjust or add custom pieces in, you need to deal with Zope. Zope has an ugly, confusing and difficult UI and structure as a backend.
    • Using 3rd party products is difficult to do - there are a few different ways to get them installed, all of which take a bit of luck to get right.
    • Building custom products for Plone is not fun. You've got to deal with an archaic framework to tie in that is not well documented (there is documentation about many things, but not great documentation and there are a lot of holes in the documentation).
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Plone
    We have critical systems running on Plone so will need it in the future.
    Free to use since its Open source, so we don't have to worry about licence costs.
    We know how to use and develop Plone and it has no limits.
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Plone
    Compared to the amount of Plone sites, users and customizations we have in our organization, the amount of support requests and training needed is really small.
    The new user interface in Plone 6 is even better, it is super fast, has lots of different blocks for enhancing the page, has flexible layout system and is easy to extend with more features.
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Plone
    Our Plone sites are very robust. We have critical systems on Plone and we have been running sites on Plone for over 20 years with very little unexpected downtime.
    Read full review
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Plone
    Plone is very intensive in its operations, and if not configured well it can be slow. However it is designed and built with speed in mind and with proper use of coding, templates and caching can perform extremely well under high loads. It is capable of scaling to very high load availability environments with no specific coding requirements.
    Read full review
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Plone
    There are not too many Plone companies in the world. But the ones who are, are high level professionals
    Read full review
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Plone
    I have been participating Plone training and the trainers have always been professional. Materials were good and the instructions clear
    Read full review
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Plone
    Well organized, professional training with good materials and instructions
    Read full review
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Plone
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Plone
    Drupal: Plone is cheaper, so with Drupal is more complex to reach the required ROI. However, Drupal has a lower learning curve WordPress: For our necessities it has a more expensive learning curve than plone. Joomla, is easier to use. However, it have some issues on security and web content where Plone is much better
    Incentivized
    Read full review
    Scalability
    Demandbase
    No answers on this topic
    Plone
    Plone has no limits. We have massive sites and can run them just fine
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Plone
    • The impact Plone has had at the University of Oshkosh is as follows: this software allows student workers to learn about IT departments and CMS's in a user-friendly way. It gives many students great jobs that look great on their resumes.
    • Since there are great training manuals for Plone, there is increased employee efficient in the workplace. Training doesn't take long, and if there's ever a question, the Plone manual is a great tool to refer to.
    • If an employee using Plone quits, its easy to find someone to replace them with quick training and great resources.
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot