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Demandbase One vs. Skype for Business / Lync (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Skype for Business / Lync (discontinued)

    Score6.5 out of 10
    N/ASkype for Business was an online messaging and conferencing tool, now superseded by Microsoft Teams.N/A
    Pricing
    Demandbase OneSkype for Business / Lync (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneSkype for Business / Lync (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.—
    More Pricing Information
    Community Pulse
    Demandbase OneSkype for Business / Lync (discontinued)
    Considered Both Products
    Demandbase
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    80%
    Would buy again
    85 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    94%
    Delivers good value for the price
    80 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    92%
    Happy with the feature set
    98 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    94%
    Lived up to sales and marketing promises
    46 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    93%
    Implementation went as expected
    56 Answers
    Features
    Demandbase OneSkype for Business / Lync (discontinued)
    Engagement
    Comparison of Engagement features of Demandbase One and Skype for Business / Lync (discontinued)
    Feature
    Demandbase One
    5.9
    47 Ratings
    21% below category average
    Skype for Business / Lync (discontinued)
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Skype for Business / Lync (discontinued)
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Skype for Business / Lync (discontinued)
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Skype for Business / Lync (discontinued)
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Skype for Business / Lync (discontinued)
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Skype for Business / Lync (discontinued)
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Skype for Business / Lync (discontinued)
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Skype for Business / Lync (discontinued)
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Skype for Business / Lync (discontinued)
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    Performance & Compatibility of Online Events Software
    Comparison of Performance & Compatibility of Online Events Software features of Demandbase One and Skype for Business / Lync (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Skype for Business / Lync (discontinued)
    8.0
    195 Ratings
    1% above category average
    High quality audio00 Ratings9.1191 Ratings
    High quality video00 Ratings9.0185 Ratings
    Low bandwidth requirements00 Ratings5.0181 Ratings
    Mobile support00 Ratings9.0146 Ratings
    Screen Sharing
    Comparison of Screen Sharing features of Demandbase One and Skype for Business / Lync (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Skype for Business / Lync (discontinued)
    7.0
    191 Ratings
    13% below category average
    Desktop sharing00 Ratings9.0191 Ratings
    Whiteboards00 Ratings5.0120 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Demandbase One and Skype for Business / Lync (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Skype for Business / Lync (discontinued)
    9.3
    188 Ratings
    13% above category average
    Calendar integration00 Ratings10.0174 Ratings
    Meeting initiation00 Ratings9.5182 Ratings
    Integrates with social media00 Ratings8.182 Ratings
    Record meetings / events00 Ratings9.0143 Ratings
    Slideshows00 Ratings10.0115 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of Demandbase One and Skype for Business / Lync (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Skype for Business / Lync (discontinued)
    7.5
    173 Ratings
    8% below category average
    Live chat00 Ratings8.5171 Ratings
    Audience polling00 Ratings7.094 Ratings
    Q&A00 Ratings7.094 Ratings
    Online Events Security
    Comparison of Online Events Security features of Demandbase One and Skype for Business / Lync (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Skype for Business / Lync (discontinued)
    6.8
    156 Ratings
    17% below category average
    User authentication00 Ratings9.0142 Ratings
    Participant roles & permissions00 Ratings8.5148 Ratings
    Confidential attendee list00 Ratings3.0109 Ratings
    VoIP system collaboration
    Comparison of VoIP system collaboration features of Demandbase One and Skype for Business / Lync (discontinued)
    Feature
    Demandbase One
    -
    Ratings
    Skype for Business / Lync (discontinued)
    7.8
    1 Ratings
    6% above category average
    Video conferencing00 Ratings7.01 Ratings
    Audio conferencing00 Ratings8.01 Ratings
    Video screen sharing00 Ratings8.01 Ratings
    Instant messaging00 Ratings8.01 Ratings
    Best Alternatives
    Demandbase OneSkype for Business / Lync (discontinued)
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    ClickMeeting
    Score9.5 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    JioMeet
    Score9.8 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Webex Meetings
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneSkype for Business / Lync (discontinued)
    Likelihood to Recommend
    6.7
    (225 ratings)
    8.4
    (198 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    9.0
    (7 ratings)
    Usability
    6.6
    (94 ratings)
    9.0
    (14 ratings)
    Availability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (50 ratings)
    8.5
    (40 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.9
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    7.0
    (2 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneSkype for Business / Lync (discontinued)
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Discontinued Products
    Skype for Business, now part of Microsoft Teams is a remote/virtual team collaboration tool must have...especially if you already use Microsoft tools. Of course, since it now part of an MS 365 subscription, it really doesn't make sense to use anything else. It is easy to use and just works. I'm not sure how anyone who works with digital files/documents and needs to work with other people doing similar work can be effective without such a tool. Of course, there are a number of alternatives like Zoom or Webex, but why pay or use another separate tool if you don't need to. :-)
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Discontinued Products
    • Instant messaging to anyone who we know only by name/email. Even if they're offline, they get the message in missed convos and a notification automatically goes to them via Outlook mail. All conversations are saved and accessible via Outlook.
    • Video and voice calls are a norm in the WFH scenario, and an average employee has around 4-5 calls a day. Skype gives notifications for upcoming meetings, allows easy scheduling via outlook calendar, and its audio/video quality [is] reasonably good compared to the amount of data it consumes.
    • Status availabilities - in the WFH scenario, you could be off for lunch, out of office, busy, sharing screens - and might not want to be disturbed. Skype allows you to do that, and in case you're off, ensures that you know that you have missed messages.
    • Screen sharing - we have to share screens at least once or twice a day with a coworker when working on some issues/features, and Skype easily lets us do that. One of the best things about Skype is that the screen can be shared without being on a video/voice call - which is of immense advantage because oftentimes, you could prefer sharing the screen, while it [is] too noisy to talk.
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Discontinued Products
    • Connection issues can be hard to diagnose when they come up(as some knowledge of server information may be needed to reestablish as the connection troubleshooting options on the sky are not as user-friendly as the rest of the platform.
    • Some issues setting up camera/sound could use more info on troubleshooting options with playback sound, video, etc.
    • Statuses sometimes are unreliable and do not display correctly .
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Discontinued Products
    The software is simple to install and configure. It is rather simple to explain for correct use. It is possible to profile users for the different functions offered. It is integrated quite completely with Outlook and with Active Directory security. It performs all communication functions well with one or more interlocutors and the possibility of granting control of your computer is convenient.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Discontinued Products
    Very easy to use. Even though Microsoft Teams has a lot of features and integrations, as a user I feel completely comfortable on finding what I need, getting information about the app extensions and using them. It's a very comprehensive tool, intuitive design and does not make me feel tired to be using it. I am glad with the current experience.
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Discontinued Products
    I have only had to reach out to the Support team at Skype for Business once with an issue, and I was pleasantly surprised and encouraged by the quickness and thoroughness of their response. The wait time was short and my question was dealt with politely and clearly, so I would say the support team has it together.
    Incentivized
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    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Discontinued Products
    Skpe for business is utilized company wide in regards to my company. Everyone not only uses it, but uses it often. It is an effective way of communicating. It also integrates very nicely with outlook and all conversation history is pushed to a folder within the outlook system. We also have it so that if someone misses a message, they are sent an email reminder saying that there is a message that went unread.
    Incentivized
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    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Discontinued Products
    For the below reason I will always choose this app over its competitors: Better audio and video quality, Little to no disconnections or freezing when on a call/video conference Integrates well with mailbox/ calendar/ one drive, and SharePoint is easy to use
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Discontinued Products
    • Skype for Business has enabled a migration in part away from fixed line telephony and introduced the user to mobile working with a headset which cannot be overstated as being a game changer.
    • Being able to schedule Skype for Business meetings through Outlook has meant meetings with colleagues without a meeting room has been a great enabler.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot