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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    Tableau Desktop

    Score8.6 out of 10
    N/ATableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.

    $1,380

    per year (purchased via a Creator license)

    Pricing
    Demandbase OneTableau Desktop
    Editions & Modules
    No answers on this topic
    Tableau Creator License
    $115
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    Demandbase OneTableau Desktop
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.All pricing plans are billed annually. A Creator license includes Tableau Desktop, Tableau Prep Builder, and Tableau Pulse. Discounts sometimes available for volume.
    More Pricing Information
    Community Pulse
    Demandbase OneTableau Desktop
    Considered Both Products
    Demandbase
    No answer on this topic
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    115 Answers
    93%
    Would buy again
    52 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    83 Answers
    91%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    118 Answers
    98%
    Happy with the feature set
    55 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    74 Answers
    93%
    Lived up to sales and marketing promises
    38 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    69 Answers
    100%
    Implementation went as expected
    44 Answers
    Features
    Demandbase OneTableau Desktop
    Engagement
    Comparison of Engagement features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    6.0
    47 Ratings
    19% below category average
    Tableau Desktop
    -
    Ratings
    Automated routing and prioritization6.439 Ratings00 Ratings
    Customer interaction histories6.443 Ratings00 Ratings
    Syndicated content4.03 Ratings00 Ratings
    Personalization6.240 Ratings00 Ratings
    Engagement data tracking6.847 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    6.5
    34 Ratings
    10% below category average
    Tableau Desktop
    -
    Ratings
    Ad campaign creation6.732 Ratings00 Ratings
    Display advertising7.132 Ratings00 Ratings
    Contextual advertising6.525 Ratings00 Ratings
    Social advertising5.726 Ratings00 Ratings
    Ad reporting and analytics6.433 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    6.7
    50 Ratings
    6% below category average
    Tableau Desktop
    -
    Ratings
    Standard visitor segmentation6.949 Ratings00 Ratings
    Behavioral visitor segmentation6.746 Ratings00 Ratings
    ABM sales intelligence6.548 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    6.6
    51 Ratings
    5% below category average
    Tableau Desktop
    -
    Ratings
    3rd party intent signals6.547 Ratings00 Ratings
    Downstream intent signals6.546 Ratings00 Ratings
    Account identification6.851 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    6.9
    44 Ratings
    8% below category average
    Tableau Desktop
    -
    Ratings
    Automated workflow & orchestration6.944 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    -
    Ratings
    Tableau Desktop
    8.5
    175 Ratings
    4% above category average
    Pixel Perfect reports00 Ratings8.0145 Ratings
    Customizable dashboards00 Ratings9.2174 Ratings
    Report Formatting Templates00 Ratings8.1151 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    -
    Ratings
    Tableau Desktop
    8.5
    172 Ratings
    6% above category average
    Drill-down analysis00 Ratings8.6167 Ratings
    Formatting capabilities00 Ratings8.6170 Ratings
    Integration with R or other statistical packages00 Ratings8.1126 Ratings
    Report sharing and collaboration00 Ratings8.6165 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    -
    Ratings
    Tableau Desktop
    8.5
    166 Ratings
    3% above category average
    Publish to Web00 Ratings8.1155 Ratings
    Publish to PDF00 Ratings8.2154 Ratings
    Report Versioning00 Ratings8.6120 Ratings
    Report Delivery Scheduling00 Ratings8.6128 Ratings
    Delivery to Remote Servers00 Ratings8.978 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    -
    Ratings
    Tableau Desktop
    8.4
    164 Ratings
    5% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.7162 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.6156 Ratings
    Predictive Analytics00 Ratings8.7131 Ratings
    Pattern Recognition and Data Mining00 Ratings7.87 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    -
    Ratings
    Tableau Desktop
    9.1
    149 Ratings
    7% above category average
    Multi-User Support (named login)00 Ratings9.1145 Ratings
    Role-Based Security Model00 Ratings9.1125 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.9136 Ratings
    Report-Level Access Control00 Ratings9.110 Ratings
    Single Sign-On (SSO)00 Ratings9.383 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    -
    Ratings
    Tableau Desktop
    7.9
    141 Ratings
    2% above category average
    Responsive Design for Web Access00 Ratings8.6130 Ratings
    Mobile Application00 Ratings7.5101 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.5122 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Demandbase One and Tableau Desktop
    Feature
    Demandbase One
    -
    Ratings
    Tableau Desktop
    7.7
    67 Ratings
    1% below category average
    REST API00 Ratings8.459 Ratings
    Javascript API00 Ratings7.653 Ratings
    iFrames00 Ratings6.751 Ratings
    Java API00 Ratings8.048 Ratings
    Themeable User Interface (UI)00 Ratings7.154 Ratings
    Customizable Platform (Open Source)00 Ratings8.448 Ratings
    Best Alternatives
    Demandbase OneTableau Desktop
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Demandbase OneTableau Desktop
    Likelihood to Recommend
    6.7
    (225 ratings)
    9.1
    (204 ratings)
    Likelihood to Renew
    4.7
    (30 ratings)
    7.5
    (41 ratings)
    Usability
    6.6
    (94 ratings)
    8.4
    (73 ratings)
    Availability
    7.0
    (2 ratings)
    10.0
    (11 ratings)
    Performance
    7.3
    (2 ratings)
    8.0
    (10 ratings)
    Support Rating
    10.0
    (50 ratings)
    1.0
    (57 ratings)
    In-Person Training
    6.0
    (1 ratings)
    9.4
    (4 ratings)
    Online Training
    9.9
    (2 ratings)
    8.0
    (5 ratings)
    Implementation Rating
    10.0
    (11 ratings)
    8.0
    (34 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (3 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.4
    (115 ratings)
    Data Sources
    -
    (0 ratings)
    7.9
    (115 ratings)
    Ease of integration
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (4 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Demandbase OneTableau Desktop
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    Tableau
    The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    Tableau
    • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
    • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    Tableau
    • Pricing should be more user-friendly and usage-driven
    • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
    • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    Tableau
    Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
    Incentivized
    Read full review
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    Tableau
    Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
    Read full review
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    Tableau
    When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
    Read full review
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    Tableau
    Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
    Incentivized
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    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    Tableau
    Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
    Incentivized
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    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    Tableau
    It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
    Read full review
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    Tableau
    I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
    Incentivized
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    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    Tableau
    Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
    Incentivized
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    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    Tableau
    I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
    Incentivized
    Read full review
    Scalability
    Demandbase
    No answers on this topic
    Tableau
    Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    Tableau
    • Tableau was acquired years ago, and has provided good value with the content created.
    • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
    • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
    Incentivized
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    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot