Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.
N/A
Navattic
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Navattic enables go-to-market teams to instantly create interactive product demos. They help 150+ sales and marketing teams power product-led growth initiatives across the sales and marketing funnel. The solution helps users to:
Convert Website Visitors: Drive more qualified leads with a new CTA. Engage Leads: Give prospects tailored product-led campaigns. Educate Prospects: Shorten the sales cycle and increase retention with proactive product education.
N/A
Pricing
DiscoverOrg (discontinued)
Navattic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DiscoverOrg (discontinued)
Navattic
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
DiscoverOrg (discontinued)
Navattic
Features
DiscoverOrg (discontinued)
Navattic
Prospecting
Comparison of Prospecting features of Product A and Product B
DiscoverOrg (discontinued)
8.1
104 Ratings
4% above category average
Navattic
-
Ratings
Advanced search
8.6104 Ratings
00 Ratings
Identification of new leads
8.4101 Ratings
00 Ratings
List quality
7.6104 Ratings
00 Ratings
List upload/download
8.498 Ratings
00 Ratings
Ideal customer targeting
7.3100 Ratings
00 Ratings
Load time/data access
8.5103 Ratings
00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
DiscoverOrg (discontinued)
8.1
103 Ratings
4% above category average
Navattic
-
Ratings
Contact information
8.6103 Ratings
00 Ratings
Company information
8.0103 Ratings
00 Ratings
Industry information
7.7101 Ratings
00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
DiscoverOrg (discontinued)
7.8
104 Ratings
5% above category average
Navattic
-
Ratings
Lead qualification process
6.481 Ratings
00 Ratings
Smart lists and recommendations
7.085 Ratings
00 Ratings
Salesforce integration
8.989 Ratings
00 Ratings
Company/business profiles
7.8101 Ratings
00 Ratings
Alerts and reminders
7.787 Ratings
00 Ratings
Data hygiene
7.899 Ratings
00 Ratings
Automatic data refresh
8.188 Ratings
00 Ratings
Tags
7.876 Ratings
00 Ratings
Filters and segmentation
8.493 Ratings
00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
DiscoverOrg (discontinued)
5.0
42 Ratings
40% below category average
Navattic
-
Ratings
Sales email templates
5.038 Ratings
00 Ratings
Append emails to records
5.041 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
DiscoverOrg (discontinued)
-
Ratings
Navattic
7.7
7 Ratings
0% above category average
Lead nurturing automation
00 Ratings
7.67 Ratings
Lead scoring and grading
00 Ratings
7.06 Ratings
Data quality management
00 Ratings
7.37 Ratings
Automated sales alerts and tasks
00 Ratings
8.37 Ratings
Automated follow-ups
00 Ratings
8.33 Ratings
Lead segmentation and distribution
00 Ratings
7.54 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
DiscoverOrg (discontinued)
-
Ratings
Navattic
8.1
7 Ratings
8% above category average
Integrations with advertising platforms
00 Ratings
8.45 Ratings
Integrations with CRMs
00 Ratings
8.07 Ratings
Integrations with data storage tools
00 Ratings
8.36 Ratings
Integrations with lead automation tools
00 Ratings
7.67 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
DiscoverOrg (discontinued)
-
Ratings
Navattic
7.2
8 Ratings
14% below category average
KPI analytics
00 Ratings
7.97 Ratings
Drop-off analytics
00 Ratings
7.67 Ratings
A/B tests
00 Ratings
6.17 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
Great for post follow up demos, tours, pitches. Can also help be a good substitute instead of free trials because customers can click and follow various platform guides you create. Sales and CSMs share these out often especially for sharing new feature updates.
Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
I wish we had better ways to organize/segment demos within the product but that is feedback that we've given to the Navattic team and our CAM has been able to provide suggestions on how to best work within any limitations for the time being.
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
It's super easy to use. Setting up a demo is even easier now with their automated process and AI recommendations. The interface is very user friendly and anyone can use it to set up the demo.
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
Navattic, despite offering various options, can be more user-friendly and easier to integrate than Pendo. Pendo is extremely complex and its feature-tiered pricing structure can be too expensive for what it offers.
After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.