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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A

    KickFire

    Score9 out of 10
    N/AKickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
    Pricing
    D&B HooversKickFire
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B HooversKickFire
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B HooversKickFire
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    KickFire
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    99 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    89 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    103 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    62 Answers
    No answers on this topic
    Implementation went as expected
    92%
    Implementation went as expected
    70 Answers
    No answers on this topic
    Features
    D&B HooversKickFire
    Prospecting
    Comparison of Prospecting features of D&B Hoovers and KickFire
    Feature
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    KickFire
    8.5
    2 Ratings
    10% above category average
    Advanced search6.7115 Ratings00 Ratings
    Identification of new leads7.8107 Ratings9.02 Ratings
    List quality6.5116 Ratings8.02 Ratings
    List upload/download7.2109 Ratings8.02 Ratings
    Ideal customer targeting7.5104 Ratings00 Ratings
    Load time/data access9.3115 Ratings9.02 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Hoovers and KickFire
    Feature
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    KickFire
    7.3
    2 Ratings
    6% below category average
    Contact information8.5109 Ratings6.02 Ratings
    Company information9.2119 Ratings8.02 Ratings
    Industry information8.7116 Ratings8.02 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Hoovers and KickFire
    Feature
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    KickFire
    8.0
    2 Ratings
    7% above category average
    Lead qualification process7.677 Ratings00 Ratings
    Smart lists and recommendations7.987 Ratings00 Ratings
    Salesforce integration7.862 Ratings8.01 Ratings
    Company/business profiles7.8109 Ratings8.02 Ratings
    Alerts and reminders7.878 Ratings00 Ratings
    Data hygiene8.594 Ratings00 Ratings
    Automatic data refresh8.985 Ratings8.02 Ratings
    Tags7.970 Ratings00 Ratings
    Filters and segmentation7.992 Ratings8.02 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Hoovers and KickFire
    Feature
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    KickFire
    -
    Ratings
    Sales email templates10.07 Ratings00 Ratings
    Append emails to records9.555 Ratings00 Ratings
    Best Alternatives
    D&B HooversKickFire
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B HooversKickFire
    Likelihood to Recommend
    8.5
    (126 ratings)
    9.0
    (3 ratings)
    Likelihood to Renew
    9.8
    (13 ratings)
    9.0
    (1 ratings)
    Usability
    7.6
    (8 ratings)
    9.0
    (1 ratings)
    Availability
    9.1
    (5 ratings)
    10.0
    (1 ratings)
    Performance
    9.0
    (4 ratings)
    9.0
    (1 ratings)
    Support Rating
    7.4
    (10 ratings)
    8.0
    (1 ratings)
    Online Training
    9.2
    (2 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    8.8
    (8 ratings)
    10.0
    (1 ratings)
    Configurability
    7.7
    (3 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    9.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (2 ratings)
    8.0
    (1 ratings)
    Product Scalability
    8.6
    (3 ratings)
    10.0
    (1 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (3 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (3 ratings)
    9.0
    (1 ratings)
    User Testimonials
    D&B HooversKickFire
    Likelihood to Recommend
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    KickFire
    For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
    Incentivized
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    Pros
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
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    KickFire
    • De-anonymizes website activity at the account (company) level.
    • Identifies net new target accounts.
    • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
    • Gives great daily insight on watchlists you've set up.
    • Delivers every possible de-anonymized visit with little filtering for accuracy.
    • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
    • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
    Incentivized
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    Cons
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
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    KickFire
    • Some outdated information and your credits will be used
    • Credit package sizes are not very customizable
    • A tad pricy comapred to simillar prospecting tools I've seen
    Incentivized
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    Likelihood to Renew
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
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    KickFire
    We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
    Incentivized
    Read full review
    Usability
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
    Read full review
    KickFire
    It was designed for people who are business users, not tech users.
    Incentivized
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    Reliability and Availability
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
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    KickFire
    We've never had any outages in the 7+ years using the system.
    Incentivized
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    Performance
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
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    KickFire
    The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
    Incentivized
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    Support Rating
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
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    KickFire
    They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
    Incentivized
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    Online Training
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
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    KickFire
    The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
    Incentivized
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    Implementation Rating
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
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    KickFire
    Don't hesitate to contact VisiStat support. They are extremely helpful.
    Incentivized
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    Alternatives Considered
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
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    KickFire
    I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
    Incentivized
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    Contract Terms and Pricing Model
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
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    KickFire
    No answers on this topic
    Scalability
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
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    KickFire
    We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
    Incentivized
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    Professional Services
    Dun Bradstreet
    very professional
    Incentivized
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    KickFire
    No answers on this topic
    Return on Investment
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
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    KickFire
    • Faster lead conversion
    • Less time on LinkedIn trying to figure out DM (decision maker)
    • Increased employee efficiency
    Incentivized
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    ScreenShots

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

    KickFire Screenshots

    Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.