D&B Hoovers vs Owler | TrustRadius

What users are saying about

Score 7.6 out of 10

Based on 37 reviews and ratings

Score 7 out of 10

Based on 28 reviews and ratings

Likelihood to Recommend

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.

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Product Marketing Manager

nLyten Media LLCManagement Consulting, 1-10 employees

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This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.

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Principal

GZ ConsultingInformation Services, 1-10 employees

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Feature Rating Comparison

D&B Hoovers

Owler

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

D&B Hoovers

Owler

Contact information

Company information

Industry information

D&B Hoovers

Owler

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Tags

Filters and segmentation

D&B Hoovers

Owler

Sales email templates

Append emails to records

Pros

Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
It was great for finding a more complete picture of the companies history.
It was helpful for piecing together contact information for people you may not have known worked there.

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Micah Tinklepaugh

Marketing Analyst

CertonaResearch, 1-10 employees

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Owler enables the user to quickly find the data and information that he or she needs.
I appreciate the customizable dashboard where you can set alerts and track companies you select.
The latest news regarding the funding rounds of startup companies is especially helpful.
The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.

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Verified User

Analyst in Finance and Accounting

Venture Capital & Private Equity Company, 201-500 employees

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Cons

There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.

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Verified User

Executive in Corporate

Facilities Services Company, 1-10 employees

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Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.

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Manager of Marketing Operations

Impartner SoftwareComputer Software, 51-200 employees

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Likelihood to Renew

D&B Hoovers 5.9

Based on 2 answers

Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.

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Micah Tinklepaugh

Marketing Analyst

CertonaResearch, 1-10 employees

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Owler 10.0

Based on 1 answer

Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.

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Principal

GZ ConsultingInformation Services, 1-10 employees

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Usability

No score

No answers yet

No answers on this topic

Owler 10.0

Based on 3 answers

Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard

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Meredith Walter

Digital Marketing Analyst

MindgrubInformation Technology and Services, 51-200 employees

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Reliability and Availability

D&B Hoovers 9.0

Based on 1 answer

No answer on this topic is available.

Owler 7.0

Based on 1 answer

I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.

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Principal

GZ ConsultingInformation Services, 1-10 employees

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Performance

No score

No answers yet

No answers on this topic

Owler 8.0

Based on 1 answer

The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.

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Principal

GZ ConsultingInformation Services, 1-10 employees

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Support Rating

D&B Hoovers 10.0

Based on 2 answers

They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.

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Verified User

Employee in Sales

Financial Services Company, 1001-5000 employees

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Owler 9.0

Based on 1 answer

Problems have been closed quickly and professionally.

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Principal

GZ ConsultingInformation Services, 1-10 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Owler 8.0

Based on 1 answer

Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.

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Principal

GZ ConsultingInformation Services, 1-10 employees

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Alternatives Considered

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.

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Verified User

Account Manager in Sales

Human Resources Company, 201-500 employees

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We opted to use both ZoomInfo and Owler together instead of DiscoverOrg. The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles. The free option of Owler works very well also. It gives you access to a huge amount of information in an easily accessible way. It's like Crunchbase on steroids

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Sales Team Leader

WorkableComputer Software, 201-500 employees

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Return on Investment

Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.

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Product Marketing Manager

nLyten Media LLCManagement Consulting, 1-10 employees

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Owler is free and we haven't spent any money on it
It gives news and updates about industry every day which helps us to know the latest news faster and react faster
It gives our competitors information about us, which could be a negative ROI

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Verified User

Manager in Sales

Airlines/Aviation Company, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

D&B Hoovers

Owler

D&B Hoovers

Owler

D&B Hoovers

Owler

D&B Hoovers

Owler

D&B Hoovers

Owler

D&B Hoovers

Owler

D&B Hoovers

Owler

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