D&B Optimizer vs. Lead411

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 7.6 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
Lead411
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
$900
per year
Pricing
D&B OptimizerLead411
Editions & Modules
No answers on this topic
Basic
$900
per year
Pro
$3,500
per year
Enterprise Unlimited per Year
Contact Us
per year
Offerings
Pricing Offerings
D&B OptimizerLead411
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing reflected may not include certain add-ons like Bombora Intent Data, or Reach Sales Enablement etc, Contact Sales for customization of the service.
More Pricing Information
Features
D&B OptimizerLead411
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
28% below category average
Lead411
9.4
43 Ratings
22% above category average
Advanced search3.52 Ratings9.742 Ratings
Identification of new leads5.12 Ratings9.737 Ratings
List quality5.12 Ratings8.942 Ratings
List upload/download8.02 Ratings9.339 Ratings
Ideal customer targeting4.42 Ratings9.338 Ratings
Load time/data access8.02 Ratings9.340 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
10% below category average
Lead411
9.4
43 Ratings
22% above category average
Contact information6.92 Ratings9.143 Ratings
Company information6.22 Ratings9.343 Ratings
Industry information7.12 Ratings9.743 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
7% below category average
Lead411
9.2
39 Ratings
22% above category average
Lead qualification process6.01 Ratings8.931 Ratings
Smart lists and recommendations6.02 Ratings9.125 Ratings
Salesforce integration9.02 Ratings9.616 Ratings
Company/business profiles4.32 Ratings9.133 Ratings
Data hygiene8.82 Ratings9.57 Ratings
Automatic data refresh6.22 Ratings8.727 Ratings
Filters and segmentation8.21 Ratings9.534 Ratings
Alerts and reminders00 Ratings9.223 Ratings
Tags00 Ratings9.34 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
4% below category average
Lead411
8.5
11 Ratings
12% above category average
Append emails to records7.31 Ratings9.01 Ratings
Sales email templates00 Ratings8.011 Ratings
Best Alternatives
D&B OptimizerLead411
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
LeadFuze
LeadFuze
Score 8.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Crunchbase
Crunchbase
Score 7.9 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B OptimizerLead411
Likelihood to Recommend
8.0
(2 ratings)
9.7
(49 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(7 ratings)
Usability
-
(0 ratings)
9.1
(3 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(4 ratings)
User Testimonials
D&B OptimizerLead411
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
Read full review
Lead411
It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
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Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
Lead411
  • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
  • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
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Cons
Dun & Bradstreet
  • Sometimes missing records
Read full review
Lead411
  • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
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Likelihood to Renew
Dun & Bradstreet
No answers on this topic
Lead411
Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
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Usability
Dun & Bradstreet
No answers on this topic
Lead411
Very easy to use. It's not as robust as other software, but other software costs thousands. They are right at the target price, maybe a little high for newer businesses or small companies, but they deliver
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Support Rating
Dun & Bradstreet
No answers on this topic
Lead411
They are very good at responding to my questions.
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Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
Read full review
Lead411
ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
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Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
Read full review
Lead411
  • I've been able to receive some great contact info that has led to me booking new speakers.
  • I've wasted a lot of time and credits on data that says it was verified and is not correct.
  • It is very labor intensive to keep cost down.
Read full review
ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

Lead411 Screenshots

Screenshot of Google Chrome Extension available to find prospect data while researching and browsing for prospectsScreenshot of Sales triggers to find prospects, including new hires, promotions, hiring plans, funding, new locations, and executive changesScreenshot of Advanced search and flexible search criteriaScreenshot of Pricing and what is includedScreenshot of Reach Email/SMS Automation Engagement - Adds the ability to reach out to prospects directly from the Lead411 platform. Includes automated email/SMS cadences and respond to prospects that are qualified and interested.