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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Optimizer

    Score10 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A

    Lead411

    Score8.3 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.

    $99

    per month per user

    Pricing
    D&B OptimizerLead411
    Editions & Modules
    No answers on this topic
    Basic Plus Unlimited
    $99
    per month per user
    Enterprise Limited
    Contact Sales
    Offerings
    Pricing Offerings
    D&B OptimizerLead411
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing reflected may not include certain add-ons like Bombora Intent Data or extra seats. Contact Sales for customization of the service.
    More Pricing Information
    Community Pulse
    D&B OptimizerLead411
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    Lead411
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    41 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    No answers on this topic
    97%
    Implementation went as expected
    32 Answers
    Features
    D&B OptimizerLead411
    Prospecting
    Comparison of Prospecting features of D&B Optimizer and Lead411
    Feature
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    Lead411
    8.1
    53 Ratings
    5% above category average
    Advanced search3.52 Ratings8.152 Ratings
    Identification of new leads5.12 Ratings8.047 Ratings
    List quality5.12 Ratings7.752 Ratings
    List upload/download8.02 Ratings8.349 Ratings
    Ideal customer targeting4.42 Ratings8.247 Ratings
    Load time/data access8.02 Ratings8.150 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Optimizer and Lead411
    Feature
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    Lead411
    7.8
    53 Ratings
    1% above category average
    Contact information6.92 Ratings7.753 Ratings
    Company information6.22 Ratings8.353 Ratings
    Industry information7.12 Ratings7.653 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and Lead411
    Feature
    D&B Optimizer
    6.9
    2 Ratings
    8% below category average
    Lead411
    7.6
    49 Ratings
    2% above category average
    Lead qualification process6.01 Ratings7.840 Ratings
    Smart lists and recommendations6.02 Ratings7.434 Ratings
    Salesforce integration9.02 Ratings7.422 Ratings
    Company/business profiles4.32 Ratings7.743 Ratings
    Data hygiene8.82 Ratings7.017 Ratings
    Automatic data refresh6.22 Ratings7.537 Ratings
    Filters and segmentation8.21 Ratings7.744 Ratings
    Alerts and reminders00 Ratings6.830 Ratings
    Tags00 Ratings9.34 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Optimizer and Lead411
    Feature
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    Lead411
    8.6
    16 Ratings
    14% above category average
    Append emails to records7.31 Ratings9.01 Ratings
    Sales email templates00 Ratings8.216 Ratings
    Best Alternatives
    D&B OptimizerLead411
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B OptimizerLead411
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.4
    (58 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (7 ratings)
    Usability
    -
    (0 ratings)
    8.4
    (12 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    User Testimonials
    D&B OptimizerLead411
    Likelihood to Recommend
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
    Read full review
    Lead411
    It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    Lead411
    • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
    • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
    Read full review
    Cons
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    Lead411
    • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
    Read full review
    Likelihood to Renew
    Dun Bradstreet
    No answers on this topic
    Lead411
    Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
    Read full review
    Usability
    Dun Bradstreet
    No answers on this topic
    Lead411
    I would rate Lead411’s overall usability a 9 out of 10. The platform is intuitive, easy to navigate, and provides quick access to accurate data. Features like advanced search filters and integrations make it seamless for sales teams. Minor improvements could be made in global data coverage, but overall, it’s highly efficient and user-friendly.
    Read full review
    Support Rating
    Dun Bradstreet
    No answers on this topic
    Lead411
    They are very good at responding to my questions.
    Incentivized
    Read full review
    Alternatives Considered
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    Lead411
    ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
    Incentivized
    Read full review
    Return on Investment
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    Lead411
    • I've been able to receive some great contact info that has led to me booking new speakers.
    • I've wasted a lot of time and credits on data that says it was verified and is not correct.
    • It is very labor intensive to keep cost down.
    Incentivized
    Read full review
    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

    Lead411 Screenshots

    Screenshot of advanced search within the Lead411 platformScreenshot of the AI Dashboard used to find the most relevant and ready-to-purchase prospects quicklyScreenshot of where to contact prospects directly in the platform, create follow-up sequences and flag important prospects all within the platform.Screenshot of Lead411 a pricing options.